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Strategy for Improving Marketing Performance of Sri Rejeki Retail Store Kediri Using SWOT Analysis Delima, Elsa Sindi; Helilusiatiningsih, Nunuk; Saptaria, Lina
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6367

Abstract

The selection of a competitive strategy greatly determines the marketing performance of a retail business. This research aims to determine the competitive strategy of the Sri Rejeki Kediri Retail Store in improving marketing performance based on SWOT analysis. This type of research is descriptive qualitative. Data collection methods through observation, interviews, documentation. The results of the SWOT analysis show that the total strength score is 1.672, weaknesses are 1.12, opportunities are 2.43, and threats are 1.2. The total average score on the IFAS matrix is 2.80 while the EFAS matrix is 3.36. These results show that the company's position based on the IE matrix is in quadrant II, which shows that the store has considerable strengths and opportunities to improve marketing performance. The results of this analysis are useful for managers and shop owners to formulate competitive strategies by taking into account the strengths and opportunities that have been identified.
Efektivitas Penambahan Pupuk Kandang Kambing dan NPK Terhadap Pertumbuhan dan Hasil Terung (Solanum melongena L.): Efektivitas Penambahan Pupuk Kandang Kambing dan NPK Terhadap Pertumbuhan dan Hasil Terung (Solanum melongena L.) Naufa Anwar, Diva; Helilusiatiningsih, Nunuk; Mardiana, Yushi
JURNAL ILMIAH AGRINECA Vol 25 No 2 (2025): JURNAL ILMIAH AGRINECA
Publisher : Fakultas Pertanian, Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/afp.v25i2.4277

Abstract

Produksi pertanian dapat meningkat dengan bercocok tanam. Teknik budidaya terung efektif menggunakan pupuk yang efisien dapat meningkatkan produksi terung. Penelitian mempunyai tujuan menganalisa interaksi penggunaan pupuk kandang kambing dan NPK terhadap pertumbuhan dan hasil tanaman terung. Riset menggunakan Rancangan Acak Kelompok faktorial. Faktor pertama adalah pupuk kandang kambing (P) ada tiga level, yaitu 360gr/tanaman, 720gr/tanaman, dan 1080gr/tanaman. Faktor kedua yaitu NPK Mutiara (N) terdiri tiga level, yaitu 10gr/tanaman, 20gr/tanaman, 30gr/tanaman sehingga diperoleh 9 kombinasi perlakuan. Data pengamatan dianalisis menggunakan Anova. Hasil analisa data disimpulkan pertumbuhan tinggi tanaman dan jumlah daun terjadi interaksi pada 35 hari setelah tanam, hasil tertinggi diperoleh perlakuan P3N2 yaitu tinggi tanaman 62,73cm dan jumlah daun 7 helai pada dosis pupuk kandang kambing 1080 gr/tanaman dengan pupuk NPK mutiara 20 gr/tanaman. Pada pengukuran berat buah, panjang buah, jumlah buah tidak terjadi interaksi, berpengaruh nyata pada perlakuan tunggal dengan rata rata berat tertinggi 157,9 gram, panjang buah tertinggi 20,28 Cm dan jumlah buah terbanyak dengan rata-rata 2,2 buah/ tanaman pada pemberian pupuk kandang kambing 1080 gram/tanaman.
Analisa Proksimat Jenis Daun Benalu dan Kelayakan Produk Sebagai Minuman Kesehatan: Analisa Proksimat Jenis Daun Benalu dan Kelayakan Produk Sebagai Minuman Kesehatan Puji Astoko, Endro; Helilusiatiningsih, Nunuk; Setyo Utomo, Pamuji
JURNAL ILMIAH AGRINECA Vol 25 No 2 (2025): JURNAL ILMIAH AGRINECA
Publisher : Fakultas Pertanian, Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/afp.v25i2.4900

Abstract

Mistletoe leaves are plants that stick to other plants but have not received much attention in their handling. The urgency of this research is that chemical treatment is very expensive and the side effects of chemical drugs are great, so mistletoe as an alternative natural ingredient can be used as an anticancer, antibacterial and other disease agent. The purpose of the study was to study the proximate content of 3 types of mistletoe leaves and the feasibility of the product as a health drink. The research method is a quantitative proximate test and product feasibility using the SWOT method. The raw materials tested were guava mistletoe leaves, mango mistletoe leaves and longan. The study was conducted from March to May 2025. The results obtained are as follows: proximate content includes water, protein, fat, carbohydrate, fiber in% is mango mistletoe leaves: 11.13 ± 1.22 | 7.19 ± 0.84 | 8.58 ± 0.41 | 54.25 ± 2.14 | 17.59 ± 0.83 | ; longan mistletoe leaves: 11.15 ± 1.05 | 14.25 ± 0.95 | 13.13 ± 0.34 | 51.25 ± 1.92 | 12.10 ± 0.72 |; water apple mistletoe leaves: | 12.58 ± 1.34 | 8.26 ± 0.63 | 11.30 ± 0.24 | 60.20 ± 2.31 | 14.65 ± 0.62 |. The product feasibility of 3 types of mistletoe leaves according to the SWOT analysis has the potential for health drinks. Longan mistletoe leaves have the potential to have the highest protein, fat and lowest fiber content compared to other types.
Effect of Planting Media Composition and NPK Dosage on The Growth and Production of Shallots (Allium Cepa L.) Thailand Varieties Ahmad Izzan Nabil Farid; Helilusiatiningsih, Nunuk; Tri Handayani
Journal of Soilscape and Agriculture Vol. 1 No. 1 (2022): September 2022
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.664 KB) | DOI: 10.19184/jsa.v1i1.128

Abstract

The purpose of this research is to analyzed the interaction between the composition of the growing media and the dose of NPK on the growth and production of shallot (Allium cepa L.).The hypothesis put forward in this study is,It is suspected that there is an interaction between the composition of the growing media and the dose of NPK on the growth and production of shallot (Allium cepa L.). The benefits that can be obtained in this study are: 1. Gaining technical experience in onion cultivation with certain treatments, 2. As a material for providing final project evaluations, 3. As a reference for the community about onion cultivation with certain treatments.This research was conducted at the UNISKA Integrated Field Laboratory Greenhouse using polybags, located in Rejomulyo Village, Kediri City District, with an altitude of 67 meters above sea level, tropical climate with an average temperature of 30ºC and has an average rainfall of 1,500–2,000 mm per year. Has a sandy loam soil type. This research was conducted using a completely randomized design (CRD) with 3×3 factorial pattern, with 9 combinations of 3 replications. Factor I is planting media, which consists of three types, and Factor II is NPK dose. From these two factors, 9 treatment combinations were obtained and repeated 3 times. There was no interaction between the composition of the growing media and the dose of NPK on the growth and production of shallots.There was a single effect, the composition of the growing media had a significant effect on the growth.
Response of Liquid Organic Fertilizer and Type of Media on Pakcoy (Brassica Rapal.) Production by Wick Hydroponics Yekti Puji Lestari; Helilusiatiningsih, Nunuk; Eva Pebriana
Journal of Soilscape and Agriculture Vol. 1 No. 1 (2022): September 2022
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.092 KB) | DOI: 10.19184/jsa.v1i1.129

Abstract

A Green mustard or Pakcoy (Brassica rapa L.) is a type of vegetable that has high economic value and has the potential to contain bioactive compounds and nutrients that are useful for increasing immunity in the body. The formulation of the problem obtained is whether there is an interaction between giving POC and types of media on the development and production of pakcoy. The purpose of the experiment was to study and evaluate the response of POC and media types to pakcoy production using hydroponics. The research methodology used a completely randomized design, two factors, namely the concentration of POC (K) and the type of growing media (M). Parameters measured included plant height, leaf area, fresh weight, root length. The data were tested with ANOVA consisting of F Count and BNT Test or Duncen's test if there was a significant effect. The results of the study proved that there was no interaction between the two treatments. However, there was a single effect on media use and the best one was M2 (husk charcoal) which had the highest number of leaves, leaf area, fresh weight and root length. The addition of POC concentration of 12 ml/L had a very significant effect on the variation in leaf area observed at 30 days after planting.
Pelatihan Diversifikasi Olahan Produk Lele untuk Meningkatkan Ketrampilan dan Motivasi Wirausaha Mahasiswa UNISKA Helilusiatiningsih, Nunuk
Cendekia : Jurnal Pengabdian Masyarakat Vol 7 No 2 (2025): Desember
Publisher : LPPM UNIVERSITAS ISLAM KADIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/cendekia.v7i2.6936

Abstract

Pada kegiatan praktikum mata kuliah teknologi pengolahan hasil pertanian mahasiswa jurusan Agribisnis diwajibkan melakukan praktek pengolahan pangan. Kuliner bakso sangat diminati masyarakat karena rasa dan aromanya menarik dan harga terjangkau pembeli juga mengandung gizi yang baik. Tujuan pelatihan ini adalah memberi ketrampilan dan wawasan ilmu dalam bidang teknologi pengolahan pangan dan memotivasi mahasiswa agar berwirausaha serta meningkatkan nilai ekonomi masyarakat. Metode pemberdayaan menggunakan diskusi materi berupa petunjuk praktikum yang dipelajari mahasiswa dan pelatihan kegiatan pengolahan serta pembuatan laporan hasil. Lokasi pelatihan di Laboratorium Agroteknologi dan Laboratorium Peternakan untuk proses pengolahan produk bakso lele, tahu bakso serta gorengan dan penyajian masakan yang diikuti mahasiswa 35 orang. Parameter yang di ukur dalam latihan ini meliputi uji organoleptik rasa, aroma dan kenampakan produk. Hasil sosialisasi dan pelatihan ini adalah Memberi wawasan ilmu tentang Teknologi Pengolahan bahan makanan, Memberi motivasi dalam berwirausaha, meningkatkan ketrampilan dalam proses pembuatan bakso, gorengan, tahu bakso, Menambah IPTEK bidang Swasembada Pangan dan Kemandirian Pangan.
Efek Pengaplikasian Sitokinin Dan Paclobutrazol Terhadap Ukuran Rimpang Tanaman Kunyit (Curcuma Domestica Val.) Fitriyah, Nur; Helilusiatiningsih, Nunuk; Adji, Galih
JURNAL ILMIAH AGRINECA Vol 24 No 2 (2024): JURNAL ILMIAH AGRINECA
Publisher : Fakultas Pertanian, Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/afp.v24i2.3810

Abstract

Since COVID-19, the demand for turmeric has continued to increase both domestically and for export opportunities. This encourages the continued development of turmeric cultivation. The use of growth regulators can be done to regulate plant growth patterns. This study aims to determine the effect of the application of cytokinin and paclobutrazole on the size of the rhizomes of turmeric plants (Curcuma domestica Val.). This study used a Randomized Group Design (RAK) with 2 treatment factors, which are : Factor I Cytokinin (S) consists of 3 kinds, namely S1: 0 mg/l water, S2: 10 mg/l water and S3: 20 mg/l water while, Factor II: Paclobutrazole (K) consists of 4 kinds, namely: P1: 0 g/l water, P2: 0.50 g/l water, P3: 0.75 g/l water, P4: 1 g/l water. Based on the results of the experiment, it shows that the application of ZPT Cytokinin (BAP) and Paclobutrazole on turmeric plants gives a real interaction effect on the observation of vegetative growth of plant height, while on the harvest observation variable only gives a real interaction effect on the observation of plant biomass and not real on the number of tubers and tuber weight. The concentration and time of application of cytokinin (BAP) and paclobutrazole will affect the nature of stimulation and inhibition of growth, the application of BAP at a concentration of 10-20 mg / l water can increase growth but if combined with paclobutrazole above 0.75 g / l water will actually have an inhibiting effect.
ARTIKEL ANALISA KADAR PROKSIMAT JAGUNG MANIS (Zea mays saccharate Sturt) KAJIAN PENGARUH WAKTU APLIKASI DAN KONSENTRASI PUPUK NANO FLUID KALIUM SILIKA Helilusiatiningsih, Nunuk; Rosanti, Aulia Dewi; Fitriyah, Nur; Rahmatika, Widyana; Hidayat, Fahmi; Oktavia, Dina
Jurnal Ilmiah Hijau Cendekia Vol 10 No 2 (2025): Jurnal Ilmiah Hijau Cendekia
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/hijau.v10i2.6985

Abstract

Tanaman Jagung manis (Zea mays zaccharata) dibutuhkan konsumen untuk kebutuhan bahan pangan setiap hari dan permintaan pasar tradisional dan swalayan terus menimgkat. Kandungan gizinya tinggi dan disukai karena rasanya manis sangat potensi digunakan untuk aneka olahan dan mempunyai nilai jual yang baik. Tujuan Penelitian adalah mempelajari kadar proksimat jagung manis dari kombinasi perlakuan waktu dan penambahan pupuk nano kaliumsilika. Metode penelitian menggunakan uji kuantitatif kadar proksimat dari kombinasi perlakuan P1 (W0K0), P1 (W1K1), P2 (W2 K2), P3 (W3K3). Hasil percobaan menghasilkan kandungan proksimat berbeda yaitu kadar air (%) : P0 = 82,2, P1= 77,07 , P2= 75,06 , P3= 72,8 ; kadar abu (%) : P0 = 0,69, P1=0,86 , P2= 0,80 , P3=0,83 ; protein (%) : P0 = 2,61, P1= 3, 93 , P2= 3,26 , P3= 4,44 ; lemak (%) : P0 = 7,36, P1= 7,69 , P2= 6,71 , P3= 7,80. Kombinasi perlakuan yang mempunyai kadar protein dan lemak tertinggi pada jagung manis adalah P3 (waktu pemupukan 28 HST dan Konsentrasi pupuk nano kalium silika 5 ml/tanaman dan paling rendah adalah P1(tanpa pemupukan).
Application of POC fertilization from organic waste and humic acid on the growth and production of sweet corn (Zea mays L. Saccharata sturt) Helilusiatiningsih, Nunuk; Syahara, Muhammad Alwi
AGROMIX Vol 15 No 2 (2024)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4434

Abstract

Introduction: Sweet corn in Indonesia was the main commodity after rice, and it was useful for food, the snack processing industry, semi-finished ingredients, side dishes, and animal feed. Problems with sweet corn farming include limited land, inappropriate cultivation technology, expensive superior seeds, insufficient water availability, fertilizers and pesticides that do not meet needs, as well as expensive and difficult labor, and competition with other commodities. The quality of the corn was that the husk was bright green and slightly moist, the sweet corn tassels were light brown and moist, and the grain texture was dense. The research aimed to analyze the effect of adding humic acid and POC on the growth and yield of sweet corn. Methods: The experimental design was RAKF. The first factor was humic acid (A) consisting of 4 levels: control, 5 kg/ha, 10 kg/ha, and 15 kg/ha. The second factor is POC (P) consisting of 5 levels: control, 60 ml/l, 90 ml/l, 120 ml/l, and 150 ml/l so there are 20 experimental combinations. Analysis used the F count test, 5% BNT test, and 5% DMRT test. Results: In the analysis of plant height, number of leaves, and weight of corn with and without husks, the best combination was A3P4.The P4 level (150 ml/L) has the highest level of sweetness but is not significantly different, the degree of sweetness was 16.25 brix. Addition of humic acid at a concentration of 15 kg/Ha. Produces a sweetness degree of 18.35 brix. Conclusion: The results of the study indicated a significant influence from the combination of treatments, as well as an interaction between the experimental treatments. The most effective combination was A3P4, which involved a humic acid concentration of 15 kg/ha and a POC dose of 150 ml/L. This combination yielded the best results for the tested parameters and sweetness levels.
Characterization and Antioxidant Activity Assay of Essential Oil Parts of Rosella (Hibiscus sabdariffa L.) Helilusiatiningsih, Nunuk; Syahara, Muhammad Alwi; Irawati, Titik
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 13 No. 3 (2024): September 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i3.671-678

Abstract

Rosella (Hibiscus sabdariffa L.) is known as a plant whose calyx contain high levels of antioxidant bioactive compounds and good inhibitory power against free radicals. However, other parts of the rosella plant have not yet been utilized for their antioxidant content and activity. The aim of this research is to compare the profiles of essential oils of parts of the rosella plant (seeds, leaves and flower petals) and their antioxidant activity. This research method begins with the process of extracting essential oils using the water-steam distillation method. Furthermore, the profile of the essential oil is known from the results of yield calculations and characterization using the GC-MS instrument. The antioxidant activity was tested using the DPPH method. The yield of essential oils obtained was 0.0107% for seeds, 0.0087% for leaves and 0.0136% for flower petals. GC-MS characterization shows that the most abundant chemical components contained in the essential oils of seeds, leaves, and flower petals are fatty acid compounds (2-propanoic acid, butanoic acid, hexanoic acid) and esters (neopentyl isobutyrate). The results of the antioxidant activity test showed the IC50 value for each essential oil, namely, seeds: 30.15 μg/ml, leaves: 171.27 μg/ml and flower petals: 126.58 μg/ml. The compound characteristics obtained showed the best results for rosella seed essential oil, this was supported by the fairly high antioxidant activity test results IC50 <50 μg/ml. Keywords: Antioxidant activity, Characterization, Essential oils, IC50, Yield.