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All Journal Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Teknik Informatika UNIKA Santo Thomas Building of Informatics, Technology and Science Jurnal Tekinkom (Teknik Informasi dan Komputer) MEANS (Media Informasi Analisa dan Sistem) Jurnal Ilmu Komputer dan Sistem Informasi (JIKOMSI) International Journal Of Science, Technology & Management (IJSTM) Jurnal Media Informatika Jurnal Sistem Informasi, Teknik Informatika dan Teknologi Pendidikan (JUSTIKPEN) Jurnal Teknik Informatika Unika Santo Thomas (JTIUST) Journal of Computer Science and Information Systems (JCoInS) IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Jurnal Pengabdian Masyarakat Gemilang (JPMG) Internet of Things and Artificial Intelligence Journal Jurnal Pengabdian Harapan Bangsa
Irmayani, Deci
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Journal : Jurnal Tekinkom (Teknik Informasi dan Komputer)

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SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN LOKASI PEMASARAN LAPTOP BEKAS MENGGUNAKAN METODE ARAS Purba, Mila Hanim; Sihombing, Volvo; Irmayani, Deci
Jurnal Tekinkom (Teknik Informasi dan Komputer) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/tekinkom.v7i2.1542

Abstract

This study aims to develop a decision support system (DSS) based on the Additive Ratio Assessment (ARAS) method to help used laptop entrepreneurs in Bagan Sinembah District in determining the optimal marketing location. The problems faced include the selection of business locations that are often done based on intuition without considering data and strategic factors, such as market demand, operational costs, infrastructure, market competition, and economic growth potential. The research method involves identifying the main criteria, collecting alternative location data, normalizing data using the ARAS method, and calculating the utility value for each alternative. The results of the study showed that the three best alternatives for marketing locations were A1 in the first position with a utility value of 0.86507, A4 in the second position with a value of 0.79749, and A6 in the third position with a value of 0.78166. Based on the results of the study, it shows that the ARAS method is effective in dealing with multi-criteria problems, providing recommendations for marketing locations with the highest utility value, which is considered the best choice.
Co-Authors Adi, Puput Dani Prasetyo Afnita Afnita Agusti, Nelly Aini, Putri Andriani, Reza Silvia Anjar, Agus Aris Munandar Bangun, Budianto Bilatasya, Yolanda Dalimunthe, Ersandi Ahmad Delima Harahap, Risma Dewi, Rahayu Kusnita Dwiyanti, Dida Dwiyanti, Didan Efendi, Davina Rizky Fadilla Hasibuan, Intan Fitriani, Sinta Gultom, Gregorius Apri K Harahap, Raja Pahlevi Harahap, Vivi Nadenia Hasibuan, Mila Nirmala Sari Hsb, Elysa Rohayani imam maulana, imam Iwan Purnama JP, Gafar Ilyaz Juledi, Angga Putra Lesmana, Yandri Lukman Hakim Munthe, Ibnu Rasyid Muti’ah, Rahma Muwanti, Apri Nasution , Fitri Aini Nasution, Fitri Aini Nasution, Marnis Pakto, Dedi Pane, Rahmadani Purba, Mila Hanim Rambe, Aida Zahrah Hasanati Br Rani Rahayu, Rani Rasyid Munthe, Ibnu Ritonga, Aldi Rapandi Ritonga, Ali Akbar Rohanita Hasibuan, Lily Sari Hasibuan, Mila Nirmala Sari, Ely Novita Sari, Mila Nirmala Sentosa Zega, Agus Mentro Sianipar, Vitasari Sihombing, Volvo Simanjuntak, Ebrika Nadia Sinaga, Fransisco Alexander Sinaga, Novica Handayani Siregar, Adinda Pratiwi Siregar, Siti Wahdina Siregar, Zakia El Husna Sitompul, Muhammad Sofyan Sudarman, Dita Auliya Suryadi, Sudi Suryadi, Sudi Syahputra, Rahmat Syaiful Zuhri Harahap Tawanta Natalia Sembiring, Sri Utami, Ulfa Yanris, Gomal Juni Yullyana, Yullyana