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All Journal MBR (Management and Business Review) Kinerja: Jurnal Ekonomi dan Manajemen Medical and Health Science Journal Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah SOSIO AGRIBIS Eduvest - Journal of Universal Studies Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Public Health Research Development INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Susilo, Priyo
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Neuroscience Public Health Social Sciences Other

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The effect of social media, product availability, and prices on the purchasing decision to opt continuing study at University of Muhammadiyah Tangerang Komalasari, Een; Susilo, Priyo; Gumilar, Aris
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 4 (2023): November
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i4.2489

Abstract

This research is a typical of associative research which conducted through quantitative approach. This research aims to figure out things in relation to the effect of social media, product availability, and price on purchasing decision to opt continuing study at University of Muhammadiyah Tangerang. The total 300 samples in this research had been selected through simple random sampling technique out of the total number of populations. The data has been analyzed by using multiple linear regression. Based on the research conducted, there have been found several findings; 1) Social media, partially, has a positive effect on the decision-making for students to opt University of Muhammadiyah Tangerang as the educational institution to continue their higher education degree; 2) Product availability, partially, has a positive effect on the decision-making for students to opt University of Muhammadiyah Tangerang as the educational institution to continue their higher education degree; 3) Price, partially, has a negative effect on the decision-making for students to opt University of Muhammadiyah Tangerang as the educational institution to continue their higher education degree; and 4) Simultaneously, social media, product availability, and price, are capable of giving effect to Y variable for 92.7%. The remaining 7.3% is affected by other factors outside the variables under study, such as promotion, service quality, brand image, and others
Co-Authors Afanriadi, Afanriadi Ardiansa Arip, Shelly Azelia Damayanti, Mia Endah Tri Wahyuni Farid, Salman Gumilar, Aris Hadiwijaya , Dudung Hadiwijaya, Dudung Hardiyanti Hardiyanti Iva Rustanti Eri Wardojo Komalasari, Een Setiawan Setiawan, Ferry Agus Sudarmanto, Eko Triana Zuhrotun Aulia uryono, Hadi Vijayanti, Sri Wahyu Nengsih, Andi Riska Wibowo, Himawan Ariyo Widayanti, Annisa Vira Wijaya, Adinda Tania Zahara, Nurul Firda Usa