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All Journal Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Indonesian Journal of Business and Entrepreneurship Research
Mila Suntika
Politeknik PGRI Banten
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Penguatan Kompetensi Guru dalam Pemanfaatan Learning Management System untuk Meningkatkan Efektivitas Pembelajaran Digital di Sekolah Aam Amaliah; Mila Suntika; Sumarno Sumarno; Ahmad Sofan Ansor; Adhelia Permata Safrina
Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Volume 3 Issue No. 3: June 2026
Publisher : Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/kreativa.v3i3.1696

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kompetensi guru dalam memanfaatkan Learning Management System (LMS) untuk mendukung pembelajaran digital yang lebih terstruktur, interaktif, dan efektif. Kegiatan dilaksanakan pada salah satu sekolah menengah kejuruan mitra di Kecamatan Kramatwatu, Kabupaten Serang, Provinsi Banten, dengan melibatkan 25 guru dari berbagai mata pelajaran. Metode pelaksanaan menggunakan pendekatan partisipatif melalui identifikasi kebutuhan, perencanaan program, pelatihan teknis, praktik langsung, pendampingan, dan evaluasi. Evaluasi dilakukan menggunakan pre-test, post-test, observasi praktik, rubrik penilaian produk, dan lembar refleksi. Hasil kegiatan menunjukkan bahwa nilai rata-rata peserta meningkat dari 53,1 pada pre-test menjadi 84,4 pada post-test atau meningkat sebesar 31,3 poin. Seluruh peserta mampu membuat kelas digital sesuai mata pelajaran masing-masing. Produk yang dihasilkan meliputi 25 kelas digital, 68 materi ajar, 25 tugas daring, 21 kuis digital, 19 forum diskusi, dan 22 komponen penilaian. Pendampingan juga memperbaiki struktur kelas, kejelasan instruksi, kesesuaian kuis, penggunaan forum diskusi, dan pengelolaan penilaian. Dengan demikian, pelatihan berbasis praktik dan pendampingan efektif meningkatkan kesiapan guru dalam mengelola pembelajaran digital berbasis LMS.
Phygital Retail Experience and Customer Loyalty in Indonesian Fashion Retail: The Sequential Roles of Perceived Value and Customer Satisfaction across Customer Journey Directions Arief Rahman; Mila Suntika; Reni; Nafiz Annas
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 4 (2026): November 2026: Indonesian Journal of Business and Entrepreneurship Research
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i4.482

Abstract

This study examines the relationship between Phygital Retail Experience and Customer Loyalty through Perceived Value and Customer Satisfaction, while investigating differences between digital-to-physical (D2P) and physical-to-digital (P2D) customer journeys in Indonesian fashion retail. Data from a three-wave time-lagged survey involving 503 adult consumers were analysed using partial least squares structural equation modelling, mediation analysis, and multi-group comparisons. The findings indicate that Phygital Retail Experience is most strongly associated with Perceived Value, whereas Customer Satisfaction exhibits the strongest direct relationship with Customer Loyalty. Significant indirect associations were identified through Perceived Value and Customer Satisfaction, including a statistically significant sequential pathway consistent with the proposed evaluative framework. However, because satisfaction and loyalty were measured concurrently in the final wave, these findings support statistical mediation rather than establishing a causal or fully time-ordered psychological process. Multi-group analysis revealed that the relationship between Phygital Retail Experience and Perceived Value was stronger for D2P journeys, while the relationship between Customer Satisfaction and Customer Loyalty was stronger for P2D journeys. These findings highlight the relevance of consumer evaluations and customer journey direction in understanding reported loyalty intentions within integrated retail environments. From a managerial perspective, the results emphasise the importance of seamless channel transitions, consistent information, and service continuity across physical and digital touchpoints. The findings concern self-reported loyalty intentions rather than independently observed purchasing behaviour.
Co-Authors Aam Amaliah Adhelia Permata Safrina Ahmad Sofan Ansor Arief Rahman Nafiz Annas Reni Sumarno Sumarno