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All Journal Jurnal EMT KITA JURNAL PENDIDIKAN TAMBUSAI Jurnal BILAL: Bisnis Ekonomi Halal Innovative: Journal Of Social Science Research Socio Politica : Jurnal Ilmiah Jurusan Sosiologi CARONG: Jurnal Pendidikan, Sosial dan Humaniora Jurnal Ragam Pengabdian Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Sufriadi, Dedi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal EMT KITA

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Analisis Pengaruh Brand Image, Consumer Behavior dan Price Terhadap Keputusan Pembelian Produk Scarlett (Studi Kasus Pada Pengguna Scarlett) Alisman; Salsabilla, Raihan; Zakaria; Fahmi, Ijal; Sufriadi, Dedi
Jurnal EMT KITA Vol 8 No 2 (2024): APRIL 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i2.2445

Abstract

Scarlett is a brand originating from Indonesia, produced by PT. Opto Lumbung Sejahtera was founded at the end of 2017. Scarlett products are in first position, as the best-selling products in 2021. To increase sales and improve the company's brand image, Scarlett recently used a new Brand Ambassador to market its products. The aim of this research is to analyze the influence of Brand Image, Consumer Behavior and Price on purchasing decisions for Scarlett products. This research uses a questionnaire distributed via Google Form online and offline. The object of this research is the influence of Brand Image, Consumer Behavior and Price on purchasing decisions for Scarlett products made by consumers or users of Scarlett products. Based on the research results, it shows that brand image (X1), consumer behavior (X2) and price (X3) have a positive and significant effect on purchasing decisions for Scarlett products. This is evident from the significance value of the F test, namely 0.000 < 0.05. So from these results it can be concluded that the hypothesis which states that brand image, consumer behavior and price influence the decision to purchase Scarlett products is accepted.
Strategi Pengembangan Pariwisata Pesisir untuk Optimalisasi Potensi Daerah di Kabupaten Aceh Besar Ikhbar, Samsul; Sufriadi, Dedi; Islami, Putri Dian; Ridara, Rina; Sunaya, Cut
Jurnal EMT KITA Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i1.5626

Abstract

This study aims to analyze the development strategy of the coastal tourism industry in Aceh Besar Regency in order to optimize regional potential. Aceh Besar Regency has a variety of rich beach tourism potential, but it has not been fully utilized to support regional economic growth and community welfare. The research method used is qualitative descriptive with a field study approach, through observation, interviews, and the dissemination of questionnaires to the community, business actors, and beach tourism visitors. The analysis is focused on the existing conditions of coastal tourism, development strategies that can be carried out, as well as supporting and inhibiting factors in the process of optimizing regional potential. The results of the study show that the optimization of beach tourism potential can be achieved through improving the quality of infrastructure, strengthening destination promotion, developing a creative economy based on local communities, and applying environmental sustainability principles. With the right strategy, the development of the coastal tourism industry in Aceh Besar Regency has the potential to make a significant contribution to regional development and improving community welfare.
Co-Authors A. Hamid Alisman Elhefni Ijal Fahmi, Ijal Ikhbar, Samsul Islami, Putri Dian Luthfianda, Aldiyat M. Rohma, Septa Ardiyan Nurcahya, Yan Ridara, Rina Sa'adah, Putri Lailatus Salsabilla, Raihan Sunaya, Cut Suprianto, Sopian Syah, M Kautsar Thariq Zakaria Zakaria Zakaria