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All Journal Sawala : Jurnal Administrasi Negara Jurnal Riset Bisnis dan Manajemen Tirtayasa Enrichment : Journal of Management Jurnal Manajemen dan Profesional Journal of Applied Business, Taxation and Economics Reseach Utsaha: Journal of Entrepreneurship Jurnal Pengabdian Masyarakat Bangsa Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Journal of Management and Innovation Entrepreneurship (JMIE) Jagratara: Journal of Disaster Research Advances In Social Humanities Research As-Syirkah: Islamic Economic & Financial Journal
Damarwulan, Liza Mumtazah
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THE ROLE OF WORK MOTIVATION AS AN INTERVENING VARIABLE BETWEEN EMPLOYEE COMPETENCE AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE Putra, Muhammad Ramadhan; Prahiawan, Wawan; Damarwulan, Liza Mumtazah
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 3 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i3.823

Abstract

This study examined the relationship between competence and work environment on employee performance, with work motivation functioning as a mediating factor. The study was implemented at Cilegon City's Environmental Office (Dinas Lingkungan Hidup) through a quantitative research design utilizing questionnaire surveys administered to 62 participants. Data analysis employed Structural Equation Modeling (SEM) via Partial Least Squares (PLS) methodology, processed through SmartPLS 4 software. Results revealed that work environment demonstrates significant influence on work motivation, while work motivation exhibits significant impact on employee performance. Notably, competence and work environment failed to demonstrate direct significant effects on performance outcomes. The mediating analysis showed that work motivation does not significantly mediate the competence-performance relationship, yet effectively mediates the work environment-performance relationship. These results highlight the critical importance of fostering supportive workplace conditions to strengthen employee motivation, which subsequently enhances performance outcomes. The research proposes actionable recommendations including improvements to physical and social workplace infrastructure, implementation of psychological support mechanisms, and establishment of non-monetary incentive frameworks. This study advances knowledge in public sector human resource management practices, particularly by demonstrating motivation's pivotal role in connecting work environment factors with employee performance achievements.
Pengaruh Inovasi Produk dan Inovasi Layanan Terhadap Kepuasan Konsumen dalam Membentuk Loyalitas Pelanggan: Studi pada Geprek Bensu Cilegon Putri, Fadhila Riyani; Lutfi; Damarwulan, Liza Mumtazah
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 1 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/nket2793

Abstract

This study seeks to evaluate the impact of Product Innovation and Service Innovation on Consumer Satisfaction and Customer Loyalty as intervening factors. The inquiry of the used strategy is quantitative with an expressive methodology. This inquiry gathers information via questionnaires and written reflections. The population in this study consisted of persons from Cilegon City aged 17 to 35 years, with a sample of 105 respondents selected using purposive sampling. The analytical method used is Structural Equation Modelling (SEM) using the SmartPLS 4.0 analysis tool. The findings of this investigation indicate that item innovation affects consumer satisfaction, product innovation impacts customer loyalty, service innovation enhances consumer satisfaction, service innovation diminishes customer loyalty, consumer satisfaction influences customer loyalty, product innovation in conjunction with consumer satisfaction mediates customer loyalty, and service innovation alongside consumer satisfaction also mediates customer loyalty.
Meningkatkan Impulse Buying Melalui Positive Emotion: Studi pada Aky Boutique di Kabupaten Tangerang Utomo, Sae Amarani Tutuarima; Lutfi; Damarwulan, Liza Mumtazah
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 1 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/ymqwhh82

Abstract

This study aims to provide a new perspective on improving boutique sales, specifically AKY Boutique in Tangerang Regency, and to uncover factors influencing consumer behavior, particularly regarding Visual Merchandising (X1) and Price Discount (X2) on Impulse Buying (Y), with Positive Emotion (Z) as an intervening variable. The research method used is quantitative, employing an associative approach. The study population includes all residents of Tangerang Regency, while the sample consists of 117 respondents selected through Purposive Sampling, focusing on residents who have shopped at AKY Boutique. Data analysis was conducted using the Structural Equation Modelling (SEM) method with SmartPLS version 4.0 software. The research findings indicate that: (1) Visual Merchandising has an insignificant effect on Impulse Buying, (2) Price Discount also has an insignificant effect on Impulse Buying, (3) Visual Merchandising has a positive and significant effect on Positive Emotion, (4) Price Discount also has a positive and significant effect on Positive Emotion, (5) Positive Emotion has a positive and significant effect on Impulse Buying, (6) Positive Emotion mediates the effect of Visual Merchandising on Impulse Buying, and (7) Positive Emotion mediates the effect of Price Discount on Impulse Buying.
Membangun UMKM Desa Lontar Provinsi Banten Melalui Produk Nori Rumput Laut Sudrajad, Agung; Damarwulan, Liza Mumtazah; Satria, Dhimas
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 9 (2025): November
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i9.3446

Abstract

Rumput laut (seaweeds) sangat terkenal dalam dunia perdagangan makanan hasil laut dan sering juga dikenal sebagai sebagai alga. Provinsi Banten memiliki 509 km Panjang garis pantai yang memanjang dari utara sampai selatan provinsi ini. Hasil alam dari lautan sangat berlimpah seperti perikanan tangkap dan perikanan budidaya, rumput laut, udang, hasil pertambangan dan lainnya. Masyarakat Lontar mayoritas bermatapencaharian sebagai nelayan, dan sebagian diantaranya adalah sebagai petani rumput laut. Pengabdian masyarakat yang dilakukan kali ini adalah membangun UMKM Desa Lontar melalui pemberdayaan masayarakat melalui produk nori yang terbuat dari rumput laut. Kegiatan ini berjalan selama 5 bulann dengan target akhir UMKM Desa Lontar dapat memproduksi nori dari rumput laut dan dapat dipasarkan dengan luas. Masyarakat sangat antusias dalam menjalani pelatihan dan harapannya dapat memanfaatkan hasil utama Desa Lontar berupa rumput laut menjadi produk UMKM Desa Lontar.
Co-Authors Agung Sudrajad Agung Sudrajat, Agung Anarki, Muhamad Chairunisa, Salsabila Dhimas Satria Dikri Gifari Fadhilah, Amalia Rachmawati Nur Fazriyani, Fanesha Ganika, Gerry Hartika, Nely Ipah Ema Jumiati Lutfi Lutfi Lutfi Marghareta, Leoni Putra, Muhammad Ramadhan Putri, Fadhila Riyani Rahayu, Nur Azizah Rohyati, Ade Rudiansyah S Lubis, Irwan Edi Sanusi, Fauji Sartika Dewi Utomo, Sae Amarani Tutuarima Wawan Prahiawan Widyawati Widyawati