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All Journal Al Tijarah Journal of Economic, Bussines and Accounting (COSTING) Alignment: Journal of Administration and Educational Management Indicators : Journal of Economic and Business Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) JURNAL SAINS DAN TEKNOLOGI MARITIM Journal of Artificial Intelligence and Digital Business Indonesian Journal of Multidisciplinary on Social and Technology Al-Zayn: Jurnal Ilmu Sosial & Hukum Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Jurnal Informatika Dan Tekonologi Komputer
Ismail, Harries Arizonia
Universitas AKI
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THE INFLUENCE OF SERVICE QUALITY, LOCATION, PRICE AFFORDABILITY, AND TRUST ON CUSTOMER SATISFACTION AT DADI LAUNDRY Dita Ayuningtiyas; Harries Arizonia Ismail
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/hvh3s268

Abstract

This study aims to analyze the influence of Service Quality, Location, Price Affordability, and Trust on Customer Satisfaction in Dadi Laundry's service. The research method used is quantitative with a survey approach by distributing questionnaires to 100 customer respondents. The data analysis technique employed multiple linear regression using SPSS software. The results show that simultaneously, all four independent variables have a significant effect on customer satisfaction. Partially, Service Quality and Location have a negative and significant effect, indicating that services and location not aligned with customer expectations can reduce satisfaction. On the other hand, Price Affordability and Trust have a positive and significant influence. Trust is the most dominant variable, indicating that customers' sense of security and confidence in the laundry service plays a major role in forming satisfaction. These findings highlight the importance of maintaining competitive pricing and building customer trust to increase satisfaction and loyalty in the laundry service sector.
THE INFLUENCE OF LIVE STREAMING, VIRAL MARKETING, CASH ON DELIVERY PAYMENT SYSTEM, AND ONLINE CUSTOMER REVIEWS ON PURCHASING DECISIONS AT TIKTOK SHOP CASE STUDY ON TIKTOK SHOP USERS IN SEMARANG CITY Didik Aditya; Harries Arizonia Ismail
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/f1xdwa16

Abstract

This study aims to analyse the effect of live streaming, viral marketing, cash on delivery payment system, and online customer reviews on purchasing decisions at TikTok Shop. This study focuses on TikTok Shop users in Semarang City with an age range of 18-30 years. This research is important to understand how digital marketing strategies influence consumer behaviour on social media-based e-commerce platforms. The research method used is a quantitative approach with survey techniques through distributing questionnaires. A sample of 100 respondents was obtained using purposive sampling method. The data collected was analysed using multiple linear regression with the help of SPSS software to test the influence of variables both partially and simultaneously. The results showed that partially, live streaming, viral marketing, cash on delivery payment system, and online customer reviews have a positive and significant effect on purchasing decisions. Simultaneously, the four variables also have a significant influence on purchasing decisions. These findings confirm the importance of integrating interactive and trust-based marketing strategies in driving consumer purchasing decisions in the digital era.
Pengaruh Fasilitas, Kualitas Layanan, Harga, dan Pengalaman Digital Melalui KAI Access terhadap Kepuasan Penumpang KA Airlangga Celvin Marcelino; Harries Arizonia Ismail
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9723

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh fasilitas, kualitas layanan, harga, dan pengalaman digital melalui aplikasi KAI Access terhadap kepuasan penumpang KA Airlangga rute Stasiun Pasar Senen Jakarta–Stasiun Pasar Turi Surabaya. Penelitian menggunakan pendekatan kuantitatif untuk menguji hubungan antara variabel independen dan variabel dependen. Data diperoleh melalui penyebaran kuesioner kepada 96 responden yang merupakan penumpang KA Airlangga dan dipilih menggunakan teknik purposive sampling. Penentuan jumlah sampel dilakukan dengan menggunakan rumus Lemeshow. Analisis data dilakukan melalui uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa fasilitas berpengaruh positif dan signifikan terhadap kepuasan penumpang dengan koefisien regresi sebesar 0,333 dan nilai signifikansi kurang dari 0,001. Harga juga berpengaruh positif dan signifikan terhadap kepuasan penumpang dengan koefisien regresi sebesar 0,360 dan nilai signifikansi kurang dari 0,001. Selain itu, pengalaman digital melalui aplikasi KAI Access berpengaruh positif dan signifikan terhadap kepuasan penumpang dengan koefisien regresi sebesar 0,198 dan nilai signifikansi 0,003. Sebaliknya, kualitas layanan tidak berpengaruh signifikan terhadap kepuasan penumpang karena memiliki nilai signifikansi sebesar 0,093. Nilai koefisien determinasi (R²) sebesar 0,874 menunjukkan bahwa 87,4% variasi kepuasan penumpang dapat dijelaskan oleh fasilitas, kualitas layanan, harga, dan pengalaman digital melalui KAI Access, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Penelitian ini menunjukkan bahwa fasilitas, harga, dan pengalaman digital merupakan faktor utama yang memengaruhi kepuasan penumpang KA Airlangga.
PENGARUH KEPEMIMPINAN, KOMPENSASI, LINGKUNGAN KERJA DAN WORK-LIFE BALANCE TERHADAP KINERJA KARYAWAN (Studi Kasus Pada Karyawan PT. Kereta Api Indonesia (Persero) Daerah Operasi (DAOP) IV Semarang) Cahya Indah Nuraningsih; Harries Arizonia Ismail
Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Vol. 2 No. 3 (2024): Future Academia : The Journal of Multidisciplinary Research on Scientific and A
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/future.v2i3.180

Abstract

This research examines the impact of leadership, salary, work environment, and work-life balance on worker performance at PT. Indonesian Railways (Persero) Operational Area 4 Semarang. By using a quantitative approach and a questionnaire survey of 145 employee respondents, the research concluded that each variable had a significant effect on employee performance. All research measuring instruments were declared valid and reliable based on the results of validity and reliability tests. Multiple linear regression research shows that leadership, salary, working conditions, and work-life balance have a positive effect on employee performance. These findings provide important information for improving management strategies and human resource development in companies.
Pengaruh Kualitas Produk, Keterjangkauan Harga, Online Customer Rating Dan Digital Marketing Terhadap Minat Beli Produk Di Online Shop Shopee (Studi Kasus pada Masyarakat di Desa Bolo) Eva Prihatiningsih; Harries Arizonia Ismail
Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Vol. 2 No. 4 (2024): Future Academia : The Journal of Multidisciplinary Research on Scientific and A
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/future.v2i4.308

Abstract

This study aims to examine the influence of product quality, price affordability, online customer ratings, and digital marketing on purchase intention for products on the Shopee online shopping platform. The research sample consisted of 100 Shopee users in Desa Bolo, Demak Regency, selected using the Slovin formula. Data were collected through questionnaires with a Likert scale. The findings revealed that product quality, price affordability, online customer ratings, and digital marketing positively and significantly influence purchase intention. Based on regression analysis, product quality (β = 0.504), price (β = 0.118), online customer ratings (β = 0.206), and digital marketing (β = 0.281) each significantly impact purchase intention. These findings provide insights for e-commerce companies to enhance these factors in their marketing strategies to attract consumer purchase intentions.
Pengaruh Kualitas Produk, Harga, Promosi, dan Pelayanan terhadap Keputusan Pembelian Skincare Sulva Sulva; Harries Arizonia Ismail
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.13070

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, keterjangkauan harga, promosi, dan kualitas pelayanan terhadap keputusan pembelian produk skincare Scarlett Whitening, salah satu merek lokal Indonesia yang menghadapi persaingan ketat dari Somethinc, Garnier, Whitelab, dan Wardah. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian kausal untuk menguji lima hipotesis yang disusun berdasarkan kajian penelitian terdahulu yang menunjukkan hasil tidak konsisten terhadap keempat variabel tersebut. Data dikumpulkan dari 100 responden yang ditentukan menggunakan rumus Lemeshow dan dipilih melalui teknik purposive sampling, dengan kriteria konsumen berusia minimal 17 tahun yang pernah membeli dan menggunakan produk Scarlett Whitening dalam satu tahun terakhir. Data diperoleh melalui kuesioner daring dengan skala Likert lima poin dan dianalisis menggunakan regresi linear berganda berbantuan IBM SPSS Statistics. Sebelum pengujian hipotesis, dua puluh lima butir kuesioner dinyatakan valid dan reliabel, sedangkan uji asumsi klasik menunjukkan residual berdistribusi normal serta bebas dari multikolinearitas dan heteroskedastisitas. Hasil regresi menunjukkan bahwa kualitas produk, keterjangkauan harga, promosi, dan kualitas pelayanan masing-masing berpengaruh positif dan signifikan secara parsial terhadap keputusan pembelian, dengan promosi sebagai prediktor paling dominan (Beta = 0,420). Secara simultan, keempat variabel berpengaruh signifikan terhadap keputusan pembelian (F = 26,592; p < 0,001) dan mampu menjelaskan 52,8 persen variasinya (Adjusted R Square = 0,508). Temuan ini mengindikasikan bahwa manajemen pemasaran Scarlett Whitening perlu memprioritaskan strategi promosi, tanpa mengabaikan peningkatan kualitas produk, kesesuaian harga, dan kualitas pelayanan, guna mempertahankan dan memperkuat keputusan pembelian konsumen.  
Analisis Pengaruh Gaya Kepemimpinan, Kompensasi, Lingkungan Kerja dan Work-Life Balance terhadap Kepuasan Kerja Pegawai (Studi Kasus Dinas Perdagangan Kota Semarang) Dewi Iswandari; Harries Ismail Arizonia
Alignment: Journal of Administration and Educational Management Vol. 9 No. 4 (2026): Alignment: Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/21mzg240

Abstract

This study aims to analyze the influence of leadership style, compensation, work environment, and work-life balance on employee job satisfaction at the Semarang City Trade Office. The research method used a quantitative approach with a causal associative research design. The study population was 279 employees, while the sample used was 165 respondents determined using the Slovin formula with a 5% error rate. Data were collected through a questionnaire with a five-point Likert scale, observation, interviews, literature review, and documentation. Then, they were analyzed using SPSS through validity, reliability, classical assumptions, multiple linear regression, t-test, F-test, and coefficient of determination tests. The results showed that leadership style had a positive and significant effect on job satisfaction with a t-value of 7.664 and a significance of 0.005; inflation had a positive and significant effect with a t-value of 3.303 and a significance of 0.003; and the work environment had a positive and significant effect with a t-value of 2.995 and a significance of 0.008. and work-life balance had a positive and significant effect with a t-value of 2.865 and a significance level of 0.001. Simultaneously, leadership style, compensation, work environment, and work-life balance significantly influenced employee job satisfaction with an F-value of 148.464 and a significance level of 0.000. The study's conclusions indicate that improving leadership quality, providing adequate empowerment, creating a conducive work environment, and implementing a good work-life balance can increase job satisfaction among employees at the Semarang City Trade Office.   Keywords: Leadership Style, Job Satisfaction, Compensation, Work Environment, Work-Life Balance
Implementasi Metode Seleksi Fitur Untuk Penentuan Indikator pada Klasifikasi Kompetensi Pemetaan Kuadran 9 di Pemprov Jateng Yudha Widi Harjanto; Harries Arizonia Ismail; Satrio Agung Prakoso
Jurnal Informatika Dan Tekonologi Komputer (JITEK) Vol. 5 No. 3 (2025): November : Jurnal Informatika dan Tekonologi Komputer
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jitek.v5i3.8366

Abstract

Quadrant 9 (nine) is a model of employee competency mapping which will be used as a strategy for developing talented individuals and individuals who have weaknesses. In addition, quadrant 9 (nine) is also used in succession planning by identifying anyone who has the potential to become a leader in the organization. This study aims to obtain a data mining algorithm with a more accurate selection feature to find indicators that affect the classification of quadrant 9 competencies. The Forward Selection feature selection algorithm based on Naive Bayes is proven to be accurate and effective in determining the most influential attributes, namely IQ/Thinking Capacity, Self-Management, Social Communication, Service Orientation, Decision Making, Managing Others with 79.10% accuracy results and is included in the "Good Kappa" category.
Co-Authors Anton Cahya Indah Nuraningsih Celvin Marcelino Dewi Iswandari Didik Aditya Dita Ayuningtiyas Erawati Kartika Eva Prihatiningsih Ika Listyawati Isna Familiana K. Emi Trimiati Kartika, Erawati Kasno Muhammad Amin Nabawi muhid, ahmad Nuswantoro Setyadi Pradono, Nuswantoro Setyadi Satrio Agung Prakoso Sri Kawuri Suhaji Suhaji Sulva Sulva Tjioe Flora Asri Ningsih Tri Purwani, Tri Yani . Prihati Yani Prihati Yudha Widi Harjanto