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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Tabarru': Islamic Banking and Finance Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomika Dan Bisnis Mestaka: Jurnal Pengabdian Kepada Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ghaitsa: Islamic Education Journal Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Journal of Ekonomics, Finance, and Management Studies Joong-Ki BAABU AL-ILMI: Ekonomi dan Perbankan Syariah EMPOWERMENT: Journal of Community Practice
Stiawan, Evan
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Journal : Jurnal Ilmiah Edunomika (JIE)

 1 
STRATEGI PEMASARAN DALAM PENINGKATAN CALON JAMAAH UMRAH (Studi Kasus AQM Tour and Travel Kota Bengkulu) Putra, Fadilah Dwi; Mursalin, Supardi; Stiawan, Evan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15522

Abstract

The purpose of this writing is to find out how marketing strategies can increase the number of Umrah pilgrims at AQM Tour and Travel, Bengkulu city. To find out this, researchers used qualitative descriptive methods with data collection techniques and used observation, interview and documentation methods. From the research results, the marketing strategy for increasing the number of prospective Umrah pilgrims at AQM Tour and Travel in the city of Bengkulu is quite good and professional, starting from product planning, pricing, strategic locations and ways to promote products to prospective pilgrims. The strategy used by PT. AQM Tour and Travel Bengkulu City in marketing is the reference strategy or Marketing Mix (marketing mix). This strategy is part of a marketing strategy that follows theory and functions as a guide in using marketing elements that can be controlled by company leaders to achieve company goals in the field of marketing in AQM Tour and Travel, Bengkulu city.
ANALISIS DAMPAK STOCK SPLIT TERHADAP VOLUME PERDAGANGAN SAHAM DAN RETURN SAHAM DI BURSA EFEK INDONESIA Yunitasari, Shelli; Mursalin, Supardi; Stiawan, Evan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16165

Abstract

The purpose of this study was to determine the impact of stock splits on stock trading volume and stock returns. This type of research is descriptive quantitative. The population in this study are all companies listed on the Indonesia Stock Exchange and included in the Indonesian Sharia Stock Index (ISSI). The sample selection technique was purposive sampling and obtained 19 companies that did Stock split during the 2021-2023 period. The analysis method of this research uses simple linear regression analysis using SPSS 27. The results of this study indicate that: (1) Stock split has a negative impact on stock trading volume. This can be seen in the results of the value (tcount) -0,430 > 2,120 (ttable) and sig value 0,673 < 0,05. (2) Stock split has a positive impact on stock returns. This can be seen in the results of the value (tcount) 2,567 > 2,120 (ttable) and sig value 0,041 < 0,05.
STRATEGI PEMASARAN DALAM PENINGKATAN CALON JAMAAH UMRAH (Studi Kasus AQM Tour and Travel Kota Bengkulu) Putra, Fadilah Dwi; Mursalin, Supardi; Stiawan, Evan
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15522

Abstract

The purpose of this writing is to find out how marketing strategies can increase the number of Umrah pilgrims at AQM Tour and Travel, Bengkulu city. To find out this, researchers used qualitative descriptive methods with data collection techniques and used observation, interview and documentation methods. From the research results, the marketing strategy for increasing the number of prospective Umrah pilgrims at AQM Tour and Travel in the city of Bengkulu is quite good and professional, starting from product planning, pricing, strategic locations and ways to promote products to prospective pilgrims. The strategy used by PT. AQM Tour and Travel Bengkulu City in marketing is the reference strategy or Marketing Mix (marketing mix). This strategy is part of a marketing strategy that follows theory and functions as a guide in using marketing elements that can be controlled by company leaders to achieve company goals in the field of marketing in AQM Tour and Travel, Bengkulu city.
ANALISIS DAMPAK STOCK SPLIT TERHADAP VOLUME PERDAGANGAN SAHAM DAN RETURN SAHAM DI BURSA EFEK INDONESIA Yunitasari, Shelli; Mursalin, Supardi; Stiawan, Evan
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16165

Abstract

The purpose of this study was to determine the impact of stock splits on stock trading volume and stock returns. This type of research is descriptive quantitative. The population in this study are all companies listed on the Indonesia Stock Exchange and included in the Indonesian Sharia Stock Index (ISSI). The sample selection technique was purposive sampling and obtained 19 companies that did Stock split during the 2021-2023 period. The analysis method of this research uses simple linear regression analysis using SPSS 27. The results of this study indicate that: (1) Stock split has a negative impact on stock trading volume. This can be seen in the results of the value (tcount) -0,430 > 2,120 (ttable) and sig value 0,673 < 0,05. (2) Stock split has a positive impact on stock returns. This can be seen in the results of the value (tcount) 2,567 > 2,120 (ttable) and sig value 0,041 < 0,05.
Co-Authors Anike Putri Astuti, Povi Tricahya B, Idwal Elwardah, Khairiah Habibullah, M. Abrar Mursalin, Supardi Nurul Hak Nurvadillah, Legi Pratiwi, Endang Prisiliko, Olivia Putra, Fadilah Dwi putri, Prisilia Anggraini Putri, Safna Kurnia Reksi, Yulita Saad, Hafiz Muhammad Saputra, Wahyu Agung Septina, Chindi Setiawan, Romi Adetio Tantri Yanuar Rahmat Syah Yarmunida, Miti Yunitasari, Shelli Yunus, Fatimah