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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Journal Of Human And Education (JAHE)
Afrilia Cahyani
Universitas Muhammadiyah Sidenreng Rappang
Agriculture, Biological Sciences & Forestry Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Rekonstruksi Nilai Tudang Sipulung Untuk Pencegahan Bullying Dalam Mewujudkan Sekolah Smart Handy Ferdiansyah; Jamaluddin Ahmad; Usman M; Armayani Armayani; Devy Febrianti; Sunandar Said; Ahmad Mustanir; Afrilia Cahyani; Suleha Suleha; Andi Nilwana; M. Nurzin R Kasau; Eka Eman Rosi
Journal Of Human And Education (JAHE) Vol. 6 No. 4 (2026): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v6i4.2811

Abstract

The phenomenon of bullying in elementary schools increasingly threatens the learning environment and hinders early childhood character development. This Community Service (PKM) program aims to implement a bullying prevention model based on Bugis local wisdom, specifically the 'Tudang Sipulung' Focus Group Discussion to support the realization of SMART Schools (Maju, Aman, Ramah, dan Tangguh). The activity was conducted at SD Negeri 5 and SD Negeri 7 Watang Sidenreng, involving 60 participants including school principals, teachers, school committee members, and student representatives. The PKM methodology utilized Community Education, Training, and Advocacy approaches structured through socialization, workshops, and the 'Tudang Sipulung' dialogue forum. Program evaluation was conducted using pre- and post-tests to measure participant understanding and assess the establishment of a child-friendly school integrity pact. The results demonstrated a 34.1% increase in participants' understanding of bullying prevention, the establishment of 'Duta SMART' (Polite, Humanizing, Adaptive, Friendly, and Resilient) as peer educators, and the signing of the SMART School Integrity Pact. The integration of Tudang Sipulung values ​​(sipakatau, sipakalebbi, and sipakainge) through direct interaction has proven effective in creating a safe, inclusive, and conducive elementary school environment that supports character education.
PENGUATAN UMKM DESA BILA MELALUI SEMINAR BRANDING DAN PEMASARAN DIGITAL Muhammad Rusdi; Ahmad Mustanir; Sunandar Said; Haslinda Haslinda; Angga Nugraha; Nurul Purnomo; Mardatillah Mardatillah; Andi Nurwida; Afrilia Cahyani; Muh. Tamrin; Suleha Suleha
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 9 (2026): MARTABE : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i9.%p

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan memperkuat kapasitas dasar pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) desa dalam membangun identitas produk dan memanfaatkan media digital untuk promosi. Kegiatan dilaksanakan dalam bentuk seminar interaktif dan praktik terbimbing dengan tema “Penguatan UMKM Desa melalui Branding dan Pemasaran Digital”. Pendekatan edukatif-partisipatif diterapkan melalui tahapan persiapan dan orientasi kebutuhan, penyampaian konsep branding, demonstrasi promosi digital sederhana, praktik menggunakan telepon pintar, diskusi, dan evaluasi kualitatif. Materi meliputi identitas merek, diferensiasi produk, konsistensi visual, kemasan, konten promosi, komunikasi pelanggan, dan pemanfaatan media sosial sebagai kanal pemasaran. Dokumentasi kegiatan menunjukkan keterlibatan peserta selama sesi pemaparan dan praktik. Sejumlah peserta mampu menampilkan konten digital melalui telepon pintar sebagai indikasi kesiapan awal dalam menerapkan materi. Kegiatan juga mempertemukan unsur pemerintah desa, masyarakat, mahasiswa, dan pelaku UMKM dalam forum belajar kolaboratif. Karena evaluasi dilakukan secara deskriptif dan belum tersedia data pre-test serta post-test terstandar, hasil kegiatan dimaknai sebagai capaian awal penguatan kapasitas, bukan dampak bisnis yang telah terukur. Pendampingan lanjutan diperlukan agar identitas merek, produksi konten, dan pengelolaan akun digital dapat diterapkan secara konsisten dan mandiri.
Co-Authors Andi Nilwana Andi Nurwida Angga Nugraha Armayani M Devy Febrianti Ecca, Suleha Eka Eman Rosi Handy Ferdiansyah Haslinda Haslinda Jamaluddin Ahmad M. Nurzin R Kasau Mardatillah Mardatillah Muh Tamrin Muhammad Rusdi Mustanir, Ahmad Nurul Purnomo Suleha Suleha Sunandar Said Usman M