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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Vox Populi: Jurnal Umum Pengabdian Kepada Masyarakat
Renol Elmi Krisito
Universitas Merangin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Peran Media Sosial dalam Mendukung Kesuksesan Mahasiswa Prodi Bisnis Digital Universitas Merangin sebagai Affiliate marketer Syarif Lovedly; Mukhlis Yunus; Renol Elmi Krisito; Mulia Aminurahman
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7556

Abstract

The development of digital technology has created new opportunities for students to generate additional income through affiliate marketing. Social media has become an essential platform for promoting products, disseminating information, engaging with potential customers, and establishing personal branding as an affiliate marketer. However, achieving success in affiliate marketing requires more than simply sharing promotional content; it also depends on effective communication strategies, audience engagement, and consistent online activity. This study aims to explore the role of social media in supporting students' success as affiliate marketers. A qualitative research approach was employed using in-depth interviews with five university students who were actively involved in affiliate marketing. The collected data were analyzed thematically to identify key patterns and factors contributing to their success. The findings reveal that social media plays a strategic role in building audience trust, expanding promotional reach, increasing product visibility, and improving conversion rates. Furthermore, content quality, posting consistency, audience interaction, and the ability to adapt to social media trends were identified as significant factors influencing affiliate marketing performance. This study contributes to the growing literature on digital business and affiliate marketing while providing practical insights for students interested in developing sustainable online entrepreneurial activities through social media.
Penguatan Jiwa Kewirausahaan Mahasiswa untuk Menciptakan Peluang Bisnis Berkelanjutan Kusaimah Kusaimah; Rika Wahyuni; Zulpa Adila; Renol Elmi Krisito; Saldi Isra
Vox Populi: Jurnal Umum Pengabdian Kepada Masyarakat Vol 3 No 2 (2026): Vox Populi: Jurnal Umum Pengabdian Kepada Masyarakat
Publisher : PT. Meja Ilmiah Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70308/3an79p73

Abstract

Entrepreneurship is an important competency for university students in facing the challenges and opportunities of the digital economy. However, many students still lack sufficient understanding in identifying business opportunities, developing business innovation, and building sustainable ventures. This community service program aimed to strengthen students’ entrepreneurial mindset through an online interactive seminar conducted via Zoom Meeting. The activity involved 180 participants from the Digital Business, Entrepreneurship, Economic Education, and Elementary School Teacher Education (PGSD) study programs at Universitas Merangin. The program used an educational and participatory approach, with lecturers from economics education, entrepreneurship, and science and technology serving as speakers, followed by interactive discussions and Q&A sessions. The activity was evaluated using a Google Form. The results showed that 92.8% of participants gained new insights into entrepreneurship, 90.6% reported increased motivation to engage in entrepreneurial activities, and 87.2% considered the online seminar to be effective and interactive. In addition, participants found the material relevant to their needs and appreciated the speakers for being communicative and inspiring. These findings indicate that an interactive seminar based on practical experience is effective in strengthening students’ entrepreneurial spirit and enhancing their ability to create sustainable business opportunities.
Co-Authors Kusaimah, Kusaimah Mukhlis Yunus Mulia Aminurahman Rika Wahyuni Saldi Isra Syarif Lovedly Zulpa Adila