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All Journal INFORMASI JURNAL ILMU SOSIAL Interaksi Online Jurnal The Messenger Isamic Communication Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia ASPIRATION Journal
Yusriana, Amida
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Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PEMAKNAAN KECANTIKAN SEBAGAI PUTIH JEPANG DALAM IKLAN SHINZUI BODY CLEANSER Windasari, Anggry; Yusriana, Amida; Pratiwi, Mutia Rahmi
Informasi Vol. 47 No. 1 (2017): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.165 KB) | DOI: 10.21831/informasi.v47i1.13614

Abstract

The Beauty Concept is changing from time to time, from the classic beauty that walksin harmony with the nature to the subjectivity of postmodern beauty. Nevertheless,the beauty standard is often constructed by the media by using certain type of models.The problem is this one standard is applied into all over the world. Indonesia is noexception. The Shinzui Body Cleanser's advertisement is one of the advertisementthat construct this standard into consumer's mind. This advertisement claims to bemade by Japanese nature's extracts and identified beauty as Japanese woman's whiteskin. Thus, this research aims to know how the consumer's reseption analysis towardsthe concept of beauty in the Shinzui advertisement are. This research uses receptionanalysis method by interviewing particular respondents. It uses the Encoding DecodingModel by Stuart Hall. Based on the theory, the result shows there are three categoriesin this advertisement. One person in the category of Dominant Hegemonic, one personin the category of Negotiated Reading and two persons in the category of OppositionalReading.AbstrakKonsep kecantikan terus mengalami perubahan, dari kecantikan klasik yang senadadengan alam hingga kecantikan postmodern yang begitu subyektif. Meskipun demikian,standar kecantikan seringkali dikonstruksi oleh media melalui penggunaan model– model perempuan dengan tipe tertentu. Yang menjadi persoalan adalah saat satustandar kemudian digunakan di seluruh dunia. Tak terkecuali Indonesia yang mengalamipergeseran standar kecantikan. Iklan Shinzui Body Cleanser merupakan salah satuiklan yang membangun konstruksi tersebut kepada target konsumen Indonesia. Iklanini menggunakan bahan – bahan alami Jepang dan berupaya mengidentikan kecantikansebagai kulit putih wanita Jepang. Maka penelitian ini berusaha mengetahui bagaimanaanalisis resepsi konsumen terhadap konsep kecantikan iklan Shinzui. Penelitian inimenggunakan metode analisis resepsi dengan melakukan wawancara kepada respondenyang telah memenuhi kriteria tertentu. Teori yang digunakan adalah Teori Interpretasidan Negosiasi Makna oleh Stuart Hall. Hasil menunjukkan bahwa terdapat 3 kategoriresepsi dalam iklan Shinzui pada penonton. Satu orang dalam kategori DominantHegemonic, satu orang dalam kategori Negotiated Reading dan dua orang dalamkategori Oppositional Reading.
Critical Framing Analysis: Violence Against Women on Online Media Sunarto, Sunarto; Yusriana, Amida; Pratiwi, Mutia Rahmi; Safira, Citra
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i1.798

Abstract

The journalistic problem that arises when covering women issues at national and global levels showed that the dominant issues in the mass media were masculine. Women issues were dominant in alternative media. It was assumed that the alternative media use feminist journalism framing in its content. This research used media framing theory as the second level of agenda-setting theory that is supported by standpoint theory in critical paradigm to understand the phenomena. It used descriptive-qualitative approach with critical framing analysis design. The object of study covered 39 articles in February 2022 edition of Konde.Co and Magdalene.Co. The alternative media were chosen because  they had feminist vision. The data was analyzed using Robert T. Entmant’s procedure, namely: define problem; diagnosis of causes; make  moral judgments; and treatment recommendations. The results showed that almost all the existing articles applied the principles of feminist journalism. The framing of women-related news was more dominant particularly the issue of violence against women. This issue was dominant since until right now it is still happening actually in society. Violence is used by men to subjugate women.  Patriarchal power relations are assumed to be behind this phenomenon. This research concluded that the framing of feminist journalism focused on violence against women in public domain committed by men abusers in the position as husbands, lovers, teachers, friends, medical workers, co-workers or public figures. Patriarchism gave men the privilege of using violence as a natural thing to do. Being a feminist man and empowered woman, as well as firm law enforcement were recommendations emphasized in this framing.
Co-Authors Adi Nugroho Adiyatma, Irfandhika Arviani, Melva Bayu Widagdo, Muhammad Citra Safira Desvira Siahaan, Ulita Desvira Siahaan Dwi Adnjani, Made Eririan Kloer, Latissya Hapsari Dwiningtyas Sulistyani MUKAROMAH MUKAROMAH Mutia Rahmi Pratiwi Nuraini Purnomo, Amelia Nurist Surayya Ulfa Poernomo, Moudy Setya Putri, Larasati Setyabudi, Gunawan Sunarto Sunarto Tandiyo Pradekso Turnomo Rahardjo Windasari, Anggry Wiwid Noor Rakhmad Zulfiningrum, Rahmawati