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All Journal Jurnal Komunikasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Abdi Insani International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Penelitian Inovatif Al-Mu'awanah Rahmatan Lil’alamin Journal of Community Services (RLA) HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Abdi Rakyat
Andiyansari, Popi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Kecakapan Literasi Digital Para Penyintas Online Gender-Based Violence Andiyansari, Popi; Juwono, Andri Prasetyo
Jurnal Komunikasi Vol. 18 No. 2 (2024): VOLUME 18 NO 2 APRIL 2024
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol18.iss2.art7

Abstract

The digital literacy index in Indonesia continues to increase. However, apart from increasing the literacy index, the number of online gender-based violence (online GBV) is in the high category. This research aims to determine the level of digital literacy skills of survivors of online gender-based violence in the Special Region of Yogyakarta. This research aims to understand the digital literacy skills of online GBV completers so that it becomes a consideration for related parties in efforts to improve digital literacy skills. This research was studied using 10 digital literacy competencies by Japelidi. This research uses a qualitative descriptive method with the research object being eight online GBV editors in the DIY area. The results of this research indicate that participants have not fulfilled the evaluation and collaboration competencies on digital platforms. Participants have not been able to choose the correct content and only follow the opinions of other people (netizens). Participants also have not been able to use their critical powers to initiate communities on online platforms to resolve online GBV problems.
The Influence of Digital Literacy Levels on Social Media Use Among Students Irene Janeth, Gabriella; Andiyansari, Popi
Jurnal Internasional Bisnis, Humaniora, Pendidikan dan Ilmu Sosial Vol 5 No 2 (2023): International Journal of Business, Humanities, Education and Social Sciences
Publisher : Universitas Teknologi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46923/ijbhes.v5i2.267

Abstract

The level of internet penetration and contribution in Indonesia is on the island of Java; the penetration rate is 81.83%, and the contribution rate is 58.51%. Of these internet users, the majority of users are university students (S1/S2). Previous research explained the influence of Facebook social media on deviant teenage behaviour (cyberbullying). The method used in this study is quantitative with a correlational approach because it demonstrates the relationship between variables. The sample of this study included 200 students from Yogyakarta. Hypothesis testing using a t-test is performed to determine the results of the predetermined hypotheses. The t-test results show that in this study, there is a significant influence between digital literacy level and social media use.
OPTIMALISASI PEMASARAN UMKM KERAJINAN PERAK KOTAGEDE DENGAN PELATIHAN DAN PENYEDIAAN PERANGKAT PENDUKUNG MARKETPLACE ONLINE Kharisma, Rizqi Sukma; Yudaninggar, Kartika Sari; Wardhana, Raditya; Andiyansari, Popi; Maparoja, Wildansyah; Yancandra, Yogi Efani; Fitriyani, Ainar; Aprilian, Siva; Asmoro, Hapsari Puspa; Nusantara, Diajeng Putri
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1897

Abstract

Silver crafts in Kotagede are one of the cultural heritages that have existed since the 17th century. Based on Yogyakarta City Regional Regulation Number 3 of 2015 concerning the Yogyakarta City Tourism Development Master Plan for 2015-2025, Kotagede has been designated a strategic regional tourism area. However, the number of silver craftsmen in Kotagede continues to decline due to competition with imported casting products, so many craftsmen have switched to other sectors. To increase sales, craftsmen need to expand marketing through online marketplaces. Therefore, this community service activity was held to help silver craftsmen learn to create posts and design sales strategies independently through online marketplaces. This activity was conducted through training on marketing strategies through online marketplaces, held at the Grand Rohan Hotel, Bantul, DIY, on July 27, 2024. The participants in this training were community service partners, namely Haseena Jewelry and ER Prapen, who focused on silver jewelry products. This training presented speakers from practitioners and lecturers at Amikom University Yogyakarta. In addition to training, this activity provides supporting devices for online marketplaces for partners, such as studio lighting, background stands, tripods, and wireless clip-on. These devices can be used by partners to support live online sales activities through the marketplace. From the evaluation results, the partners showed increased knowledge about online marketplaces.
KOMUNIKASI PEMASARAN DIGITAL DINAS PARIWISATA KABUPATEN WONOSOBO DALAM PENGUAT BRANDING ATRAKSI JAVA BALLOON Wahyu Hidayat, Listya; Andiyansari, Popi
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 11 (2025): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i11.2025.4475-4484

Abstract

Transformasi digital mengubah cara pemerintah daerah mempromosikan pariwisata budaya. Atraksi Java Balloon yang diselenggarakan oleh Dinas Pariwisata dan Kebudayaan Kabupaten Wonosobo menjadi upaya inovatif dalam memadukan tradisi lokal dengan strategi komunikasi pemasaran digital modern. Penelitian ini bertujuan menggambarkan bagaimana komunikasi digital dan pemasaran terpadu digunakan untuk memperkuat branding destinasi Wonosobo melalui kegiatan budaya tahunan tersebut. Metode yang digunakan adalah deskriptif kualitatif dengan menganalisis situs web resmi pemerintah, konten media sosial, serta pemberitaan media nasional. Hasil menunjukkan bahwa strategi komunikasi digital dijalankan melalui kolaborasi lintas kanal antara akun resmi pemerintah, influencer, dan media massa seperti Kompas TV. Penggunaan tema “Creative, Culture, Beauty” secara konsisten dan inovasi sistem balon bertali memperkuat citra Wonosobo sebagai destinasi yang aman, kreatif, dan kaya budaya. 
Public Speaking dan MC : Meningkatkan Kemampuan Berbicara dan Memimpin Acara di Karang Taruna Sagan RW 07: Public Speaking dan MC : Meningkatkan Kemampuan Berbicara dan Memimpin Acara di Karang Taruna Sagan RW 07 Fahrizal, Ari; Rismawati; Indri Novyana; Rafi Mahardika; Desiree Sahabuddin; Andiyansari, Popi
Jurnal ABDI RAKYAT Vol. 1 No. 2 (2024): JURNAL ABDI RAKYAT
Publisher : Universitas Teknologi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46923/jar.v1i2.438

Abstract

In the current era of communication which has developed rapidly, having public speaking skills is a crucial factor that greatly influences the success of an individual in conveying his or her ideas. This development also encourages an increase in the need for public speaking skills and leading events. However, until now many individuals still have difficulty, especially the younger generation, in conveying messages well and confidently, especially when the message is conveyed in public. Therefore, public speaking and MC (Master of Ceremony) training for Karang Taruna youth in Sagan Hamlet RW 07, Terban, Gondokusuman, D.I. Yogyakarta, because after observation and dialogue with the Karang Taruna Dusun Sagan, RW 07, it was found that they also experienced difficulties in conveying messages in public.
Pelatihan Copy Writing dan Desain Poster Digital dalam Mendukung Program Kampung KB Desa Sanggrahan Pradana, Vemas Nurreza; Widjaya, Stefven Chandra; Pamungkas, ⁠Aji Bagus; Halisa, Salsabila Nur; Masruroh, ⁠Nining; Oktaviani, Lessika Dita; Andiyansari, Popi
Jurnal ABDI RAKYAT Vol. 2 No. 1 (2025): JURNAL ABDI RAKYAT
Publisher : Universitas Teknologi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46923/jar.v2i1.473

Abstract

Digital poster design and copywriting training has an important role in supporting the KB Village program in Prambanan District, one of which is Sanggrahan Village. This activity aims to improve the skills of KB Village cadre women in creating effective communication media using the Canva application. The activity method includes seminars, practical training, and evaluation sessions through pre-test and post-test. The evaluation results showed an increase in participants' understanding of copywriting and digital poster design, with an increase in understanding scores of 25.3% for copywriting and 30.3% for poster design. This training provides benefits in improving the digital literacy of KB Village cadres as well as the effectiveness of disseminating information on family planning programs. The success of this activity is expected to become a model for technology-based community empowerment in other areas.
Pelatihan Public Speaking dan Focus Group Discussion - Menuju Kepemimpinan yang Inspiratif dalam Berorganisasi di SMA Islam 1 Sleman Nawati, Nabila Putri; Marthania, Putri Isnu; Sulistiyawati, Moni; Saputri, Yuliami Anggi; Putra, Anjessa; Cahya, M. Alfian Dwi; Andiyansari, Popi
Jurnal ABDI RAKYAT Vol. 2 No. 1 (2025): JURNAL ABDI RAKYAT
Publisher : Universitas Teknologi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46923/jar.v2i1.475

Abstract

Public speaking training is a very important skill in the world of organizations, especially for students who are members of OSIS. The activity "Public Speaking Training for FGD Towards Inspirational Leadership in Organizations" was held at SMA Islam 1 Sleman with the aim of improving public speaking and student leadership skills through the Focus Group Discussion (FGD) method. The methods used in this training include the delivery of materials by people who are experts in communication, group discussion sessions, and public speaking practice training. Evaluation of the success of the training was carried out through pre-tests and post-tests, which showed an increase in participants' understanding of public speaking and leadership. The results of this training showed that the FGD method was effective in building self-confidence, improving communication skills, and encouraging students to become more inspiring leaders.
Branding Inklusif: Pemberdayaan UMKM Disabilitas melalui Workshop Storytelling dan Fotografi Rofiqoh, Ifah; Komariyah, Erna Fitri; Andiyansari, Popi; Ma'rifah, Amrina Amar; Sari, Fenti Novita
Rahmatan Lil 'Alamin Journal of Community Services Volume 5 Issue 2, 2025
Publisher : Department of Accounting, Faculty of Business and Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/RLA.Vol5.iss2art5

Abstract

This community service program aims to boost the capacity of disabled SMEs in Malang Raya through mentoring in storytelling and product photography as a strategy to strengthen inclusive branding. The activity was implemented collaboratively by Universitas Teknologi Yogyakarta (UTY) and Lingkar Sosial Indonesia (Linksos) at the Malang Creative Center, involving disabled MSMEs from Malang City, Batu City, and Malang Regency. The process followed a participatory approach, including planning, training, and evaluation stages. The evaluation was carried out through pre-test and post-test assessments using 12 indicators of narrative and visual skills. The results showed a notable increase in the average Respondent Achievement Level from 3.63 (Good) before the training to 4.01 (Very Good) afterward. The most significant improvements appeared in photography skills and creating attractive product photos, reflecting participants’ better visual ability to present their products both aesthetically and communicatively. The progress in brand storytelling was moderate, indicating the need for additional mentoring to enhance narrative skills for building a consistent brand image. Overall, this training successfully improved the visual and narrative communication abilities of disabled SMEs participants, fostering more inclusive and competitive branding practices.
Co-Authors Ahmad, Entus Nuryana Ahmad, Syukron Aisyah Nur Amini, Kofifa Aprilian, Siva Aran, Yanuar Pratama Lango Asmoro, Hapsari Puspa Asrima, Nuri Pari Julia Ataraxia Dika, Mujahidin Cahya, M. Alfian Dwi Dalili, Dalili Damastuti, Riski Desiree Sahabuddin Erna Fitri Komariyah Fahrizal, Ari Febrianto, Faisal Fitriyani, Ainar Halisa, Salsabila Nur Ifah Rofiqoh Indri Novyana Irene Janeth, Gabriella Juwono, Andri Prasetyo Karindra, Evrilya Deby Kharisma, Rizqi Sukma Listiyani, Arfina Ma'rifah, Amrina Amar Maparoja, Wildansyah Marthania, Putri Isnu Masruroh, ⁠Nining muharom, fajar azhar Muthahari, Za’im Nabila, Silvi Nawati, Nabila Putri Nurhaliza, Dina Nusantara, Diajeng Putri Oktaviani, Lessika Dita Pamungkas, ⁠Aji Bagus Pradana, Adhyaksa Surya Pradana, Vemas Nurreza Putra, Anjessa Rafi Mahardika Rafsanjani, Muhammad Isnaini Daffa Rismawati Saputri, Yuliami Anggi Saraswati, Viska Mahima Putri Sari, Fenti Novita Sheviola, Noven Shevila Sulistiyawati, Moni Syarif, Moh Nufal Vivi Novita Sari Wahyu Hidayat, Listya Wardhana, Raditya Widjaya, Stefven Chandra Wulan, Nawang Yancandra, Yogi Efani Yudaninggar, Kartika Sari