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All Journal Kinesik AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Abadimas Adi Buana Share : Journal of Service Learning Journal on Education Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Calathu: Jurnal Ilmu Komunikasi Media Bina Ilmiah Mediator: Jurnal Komunikasi Jurnal Komunikasi Indonesia CHANNEL: Jurnal Komunikasi Journal of Feminism and Gender Studies (JFGS)
Patrisia Amanda Pascarina
Universitas Ciputra Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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The Americanized Journey of Chinese Immigrants: The Media Representation of Chinese Immigrants in Disney’s Elemental (2023) Pascarina, Patrisia Amanda; Hartanto, Louisa Christine; Esther, Jennifer
CHANNEL: Jurnal Komunikasi Vol. 12 No. 1 (2024): CHANNEL: Jurnal Komunikasi 24th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v12i1.708

Abstract

This paper explores the portrayal of Chinese immigrants in the animated film “Elemental,” using Roland Barthes’ semiotic framework to dissect the film’s narrative and thematic elements. “Elemental” serves as a modern allegory, reflecting the historical and ongoing struggles of Chinese immigrants in the United States, blending elements of cultural identity and adaptation within a fantastical setting. The film juxtaposes the fire element of immigrants with the traditional Chinese immigrant experience, examining themes of cultural integration, systemic discrimination, and the influence of media representation on public perceptions. Through denotative and connotative analyses, the research identifies how the film uses visual and verbal cues to construct a narrative that both challenges and perpetuates long-standing myths and stereotypes about Chinese immigrants. This study not only highlights the specific cinematic portrayal of Chinese immigrants but also discusses broader societal implications, including the impact of “Yellow Peril” propaganda and the role of media in shaping immigration policy discourse. The findings suggest that while “Elemental” contributes to a richer dialogue on cultural diversity, it also reveals the enduring complexities and challenges faced by Chinese immigrants in seeking acceptance and identity in a multicultural society.
Penerapan Strategi Sosialisasi Preventif Covid -19 dan Optimalisasi Keuangan Keluarga pada saat Kondisi New Normal Harianto, Eric; Bernardus, Denny; Pascarina, Patrisia Amanda
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 4 (2021): November
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v5i4.7141

Abstract

Kelurahan Putat Jaya adalah salah satu kelurahan dengan jumlah penduduk sebanyak 2.300 Jiwa dengan 9 RT dan Lebih dari 680 Kepala Keluarga. Jumlah kasus positif Covid 19 pada tanggal 15 Juli 2020 sebanyak 9 orang Positif dan 1 Orang Meninggal, 22 orang ODP dan dinyatakan sembuhsejumlah 9 orang. Untuk di Kelurahan Putat Jaya ada permasalahan untuk sosialisasi didalam preventif terhadap pencegahan virus covid 19. Para penduduknya belum mengetahui preventif pencegahan covid 19 ,  cara penularannya dan penanganannya bila terkena Covid 19. Jumlah sasaran warga yang mengikuti sosialisasi adalah 680 kepala keluarga yang terdiri dari 9 RT. Kegiatan berlangsung mulai bulan juli 2020 sampai dengan november 2020. Metode penelitian menggunakan metode partisipatif. Metode pelaksanaan terdiri dari 4 tahap :  (1)  adalah memberikan peralatan pendukung preventive Covid 19, (2) sosialisasi melalui radio streaming fikom Universitas Ciputra dengan melibatkan tim medis,  (3) mengadakan Webinar Pelatihan Managemen keuangan keluarga dan digital marketing di era New Normal, (4) publikasi kegiatan abdimas via radio steraming vikom dan jurnal abdimas. Hasil pelaksanaan kegiatan ini adalah memberikan kontribusi preventive pencegahan penularan covid 19 bagi warga RW 7 berupa penyediaan peralatan dan sosialisasi penggunaan peralatan, memberikan ilmu didalam menghadapi masa new normal khususnya didalam mengatur keuangan keluarga dan digital marketing kepada warga RW 7 serta meningkatkan kemampuan Satgas Covid 19. Kata Kunci: digital marketing; keuangan keluarga; kampung tangguh ; preventive Covid 19 ; radio streaming . Implementation of Covid – 19 Preventive Socialization Strategies and Optimization of Family Finances during New Normal ConditionsABSTRACT Putat Jaya Village is one of the villages with a population of 2,300 people with 9 RTs and more than 680 families. The number of positive cases of Covid 19 on July 15, 2020 was 9 positive people and 1 person died, 22 people were ODP and 9 people were declared cured. For the Putat Jaya Village, there are problems for socialization in prevention of the covid 19 virus prevention. The residents do not know the preventive measures against covid 19, how to transmit it and how to handle it when exposed to Covid 19. The target number of residents who participated in the socialization was 680 families consisting of 9 RT . The activity takes place from July 2020 to November 2020. The research method uses participatory methods .The implementation method consists of 4 stages: (1) is to provide Covid 19 preventive support equipment, (2) socialization via radio streaming fikom University of Ciputra involving the medical team, (3) holding a Training Webinar Family financial management and digital marketing in the New Normal era, (4) publication of abdimas activities via radio broadcasting vikom and abdimas journal. The results of the implementation of this activity are to provide a preventive contribution to preventing the transmission of covid 19 for RW 7 residents in the form of providing equipment and socializing the use of equipment, providing knowledge in dealing with the new normal period, especially in managing family finances and digital marketing to RW 7 residents and increasing the ability of the Covid 19 Task Force. Key Words: digital marketing;family’s financial; tough neighbourhood; preventive Covid 19 ; radio streaming
PENGEMBANGAN PEMASARAN PRODUK FASHION UNTUK HEWAN PELIHARAAN “ANABUL”: PENGABDIAN MASYARAKAT DI DESA BUNGURASIH, SIDOARJO Haryono, Cosmas Gatot; Pascarina, Patrisia Amanda; Kristianto, Bernard Realino Danu; Lautama, Ciawita Atmadiratna; Githapradana, Dewa Made Weda
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.25553

Abstract

Desa Bungurasih adalah desa perbatasan Surabaya dan Sidoarjo yaitu berlokasi di Kecamatan Waru, Kabupaten Sidoarjo. Letak desa ini sangat strategis karena berdekatan dengan Terminal terbesar di Indonesia, Terminal Purabaya (Terminal Bungurasih). Mata pencaharian dari warga Desa Bungurasih rata-rata adalah pegawai dan wirausaha. Karena aksesnya dekat dengan pabrik dan kantor, usaha yang dimiliki oleh warga kebanyakan bergerak di bidang kos-kosan, dan losmen atau hotel mini. Melihat jumlah ketimpangan yang terjadi pada persentase pekerja dan pengangguran, terdapat beberapa hal permasalahan yang mempengaruhi. Pertama, adanya berbagai macam jenis usaha yang dijalankan masyarakat Bungurasih tetapi selama ini masih didominasi oleh bisnis makanan. Ditinjau dari segi kreativitas, masyarakat cenderung menjual jenis makanan atau barang yang sama tanpa melakukan inovasi yang berbeda. Permasalahan ini memicu adanya hambatan kedua yaitu desa Bungurasih belum mampu untuk menemukan serta menonjolkan potensi yang dapat dikembangkan di dalam desa. Melalui Abdimas ini, harapannya dapat membantu UMKM di Bungurasih dalam hal digitalisasi berupa foto produk dan pelatihan penggunaan media sosial untuk mempromosikan produknya terutama produk fesyen yang diperuntukkan untuk hewan peliharaan atau “Anabul”. Luaran dari abdimas ini adalah kemampuan membuat unique selling point, perancangan branding, dan juga foto produk dan platform digital.
KOMUNIKASI ORGANISASI DALAM PT MITRA MEGAH TULUNGAGUNG Dhimas Wahyu Mada Utama; Patrisia Amanda Pascarina
Media Bina Ilmiah Vol. 19 No. 11: Juni 2025
Publisher : LPSDI Bina Patria

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Abstract

Komunikasi yang efektif dalam organisasi merupakan kunci penting dalam mencapai tujuan strategis yang telah dirumuskan. Studi ini bertujuan untuk menganalisis pengaruh komunikasi organisasi terhadap kinerja PT Mitra Megah, sebuah perusahaan retail bahan bangunan yang berlokasi di Kabupaten Tulungagung. Dengan menggunakan pendekatan kuasi-kualitatif, data diperoleh melalui wawancara mendalam dengan manajer dan karyawan, serta didukung oleh studi dokumen. Temuan menunjukkan bahwa komunikasi yang terstruktur, baik dalam bentuk formal maupun informal, berkontribusi secara signifikan terhadap peningkatan koordinasi antar departemen dan penguatan budaya organisasi. Sebaliknya, hambatan komunikasi seperti kurangnya saluran informasi yang jelas dapat memicu kesalahpahaman dan penurunan produktivitas kerja. Studi ini menekankan pentingnya penerapan strategi komunikasi internal yang terintegrasi dan berkelanjutan sebagai upaya memperkuat hubungan kerja dan meningkatkan kinerja organisasi secara keseluruhan. Oleh karena itu, direkomendasikan kepada manajemen PT Mitra Megah untuk menyelenggarakan pelatihan komunikasi dan mengoptimalkan penggunaan teknologi informasi sebagai sarana pertukaran informasi antar unit kerja.
Narrative Analysis of the Conclave (2024) Film Louisa Christine Hartanto; Patrisia Amanda Pascarina; Imanuel Deni Krisna Aji; Jennifer Laurent; Yemima Elihu Virdiantoro
Journal of Feminism and Gender Studies Vol. 6 No. 2 (2026): Journal of Feminism and Gender Studies
Publisher : Pusat Studi Gender Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jfgs.v6i2.53720

Abstract

The emergence of a new gender group categorized by the acronym LGBTQ+ in society has caused debate. The expressions they show in everyday life divide the opinions of various parties, one of which is the Catholic Church. This study aims to dissect the narrative in the film "Conclave" (2024) which shows the conflicting views of the bishops when choosing a new Pope in the Conclave session. The conflict between conservative and liberal bishops leads them to the fact that the elected Pope turns out to have a condition called intersex. In order to dissect the confession of the Catholic Church in the film, this study uses Todorov's narrative analysis method which states that the complexity of a narrative is structured based on the level of story and level of plot. Although this film does not directly tell that the bishops participating in the conclave accept the LGBTQ+ group as members of the church, at the end of the film it is shown that a person's identity is a blessing from God and humans have no right to change. This film emphasizes the paradigm of forgiveness, that although the Church does not justify or blame the existence of the LGBTQ+ group, they still prioritize God's love which is expressed in the Sacrament of Forgiveness of Sins. The results of this study will add to the discussion on the existence of LGBTQ+ groups in society as reflected in popular media representations and how the public forms perceptions of these groups.
Pelatihan Komunikasi Efektif sebagai Upaya Menunjang Employability Pemuda Putus Sekolah Imanuel Deny Krisna Aji; Monika Teguh; Kuncoro Dewi Rahmawati; Louisa Christine Hartanto; Patrisia Amanda Pascarina
Abdimas Galuh Vol 8, No 1 (2026): Maret 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i1.23229

Abstract

Tingginya angka pemuda putus sekolah di Indonesia masih menjadi permasalahan sosial yang berdampak langsung pada rendahnya tingkat employability. Pemuda putus sekolah menghadapi berbagai tantangan, khususnya dalam memasuki dunia kerja formal, baik dari segi keterampilan teknis maupun kemampuan komunikasi. Lembaga internasional Life Project for Youth (LP4Y) berupaya menjawab permasalahan tersebut melalui penyediaan pelatihan non-formal berbasis keterampilan kerja. Namun demikian, meskipun telah memperoleh pelatihan vokasional, para pemuda masih mengalami kesulitan dalam menghadapi proses rekrutmen kerja. Menanggapi kondisi tersebut, Universitas Ciputra bekerja sama dengan LP4Y menyelenggarakan program pengabdian kepada masyarakat berupa pelatihan komunikasi efektif untuk meningkatkan employability pemuda putus sekolah. Program pelatihan ini dirancang dalam tiga sesi utama, yaitu penyusunan Curriculum Vitae kreatif, pengenalan dan simulasi psikotes, serta penguatan komunikasi interpersonal dalam konteks wawancara kerja. Metode pengabdian yang digunakan adalah service-learning yang meliputi sosialisasi, pelatihan, penerapan teknologi, pendampingan dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan peserta terkait proses rekrutmen, peningkatan soft skills khususnya dalam komunikasi, serta meningkatnya motivasi dan kepercayaan diri dalam mencari pekerjaan. Program ini diharapkan dapat memberikan kontribusi signifikan dalam meningkatkan kesiapan kerja dan peluang penerimaan kerja bagi pemuda putus sekolah.
Stakeholder Perceptions of Artificial Intelligence in the Indonesian Film Industry Hartanto, Louisa Christine; Pascarina, Patrisia Amanda; Haryono, Cosmas Gatot
JURNAL KOMUNIKASI INDONESIA
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores how stakeholders in the Indonesian film industry perceive the emergence and use of artificial intelligence (AI). Framed by Roger's Diffusion of Innovation theory, this study explores how artificial intelligence (AI) is positioned as an emergent technological innovation, spreading via communication channels across the film industry's social ecosystem. This approach illuminates how distinct categories of adopters collectively construct the meaning of AI and shape their varied responses to its encroachment on creative labour. Employing a qualitative descriptive approach, the study draws on data from two Focus Group Discussions involving directors, actors, government experts, academics, emerging filmmakers, students, and film festival organizers. Thematic analysis identified three key themes: AI adaptation across the innovation adoption spectrum, the tension between productivity and artistic work, and AI as a catalyst for new job creation. The findings indicate that although AI offers substantial gains in efficiency, stakeholders consistently view human creativity, emotional authenticity, and artistic expression as irreplaceable. This study contributes to understanding AI integration in creative industries from the perspective of practitioners in the Global South. These findings offer new insights by demonstrating that AI integration in the creative industries of the Global South is not merely a technical transition but a complex negotiation of creative values and artistic control. The study implies that future policies should focus on developing inclusive human-AI collaboration models that prioritize originality and protect the intellectual property rights of film practitioners. Keywords: artificial intelligence, film industry, stakeholder perceptions, qualitative research
Co-Authors Cosmas Gatot Haryono Denny Bernardus Dewa Made Weda Githapradana Dheandra Mutiara Kayana Dhimas Wahyu Mada Utama Elvina, Felicia Audrey Eric Harianto Esther, Jennifer Gabriela Laras Dewi Swastika Hutasoit, Tiffanny Odelia Imanuel Deni Krisna Aji Imanuel Deny Krisna Aji Iskandar, Erica Arthamevia Putri Jennifer Laurent Kirana Ratu Sekar Kedaton Kristianto, Bernard Realino Danu Kuncoro Dewi Rahmawati Lautama, Ciawita Atmadiratna Louisa Christine Hartanto Louisa Christine Hartanto Marina Wardaya Monika Teguh Putri, Ranni Iqlima Raslika Sharfina Nirwan Shienny Megawati Sutanto Vincentius Jose Augusto Yemima Elihu Virdiantoro