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All Journal JURNAL BISNIS STRATEGI Journal of Institution And Sharia Finance JAZ: Jurnal Akuntansi Unihaz International Journal Of Science, Technology & Management (IJSTM) Journal of Indonesian Management JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Entrepreneur dan Manajemen Sains Pengabdian Jurnal Abdimas GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) Setawar Abdimas
Mardhiyah Dwi Ilhami
Universitas Muhammadiyah Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Transportation Other

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PENERAPAN SOSIAL MEDIA MARKETING SEBAGAI STRATEGI PEMASARAN USAHA MIKRO KECIL MENENGAH ( KERUPUK ARLOVA ) Mirra Sri Wahyuni; Diah Khairiyah; Mardhiyah Dwi Ilhami
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 2 No. 01 (2024): JANUARI 2024
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

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Abstract

Social Media Marketing yaitu suatu kegiatan pemanfaatan platform sosial media dalam melakukan aktivitas promosi suatu usaha. Mitra pada kegiatan pengabdian pada masyarakat dalam rangka kuliah kerja nyata ini adalah Usaha Mikro Kecil Menengah (UMKM) yang bergerak dalam bidang usaha jual beli kerupuk olahan rumah tangga dengan nama kerupuk Arlova, yang berlokasi di kelurahan bentiring permai kota Bengkulu. Usaha ini sudah berdiri kurang lebih selama 2 tahun, akan tetapi dalam kegiatan pemasarannya masih menggunakan cara-cara konvensional. Oleh karena itu UMKM kerupuk Arlova ini perlu diberikan pelatihan dalam pemanfaatan sosial media marketing sebagai strategi pemasaran, guna meningkatkan sistem pemasaran UMKM dan memperluas cakupan target pemasaran usaha. Selain itu, nantinya UMKM akan diberikan pendampingan dalam membuat akun sosial media yaitu Instagram dan Facebook serta cara pembuatan konten promosi menggunakan platform Canva. Metode yang digunakan adalah sosialisasi dengan memberikan materi berupa pemanfaatan media sosial, serta pendampingan dan pelatihan pembuatan dan pengelolaan akun media sosial sebagai strategi pemasaran.
PENGARUH DISIPLIN DAN PELATIHAN KERJA TERHADAP KINERJA PEGAWAI DINAS SOSIAL PROVINSI BENGKULU Kurniawan, Ahmad Zarovi; Ilhami, Mardhiyah Dwi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9408

Abstract

This study aims to determine the effect of work discipline and job training on employee performance at the Social Service Office of Bengkulu Province. Issues related to discipline and training effectiveness are a major concern as they affect the quality of public services. This research employs an associative quantitative approach with a sample of 109 employees and uses multiple linear regression analysis. Partial test results show that work discipline has a significant effect on employee performance (t = 4.803; sig. = 0.000), while job training does not have a significant effect (t = -0.813; sig. = 0.418). However, simultaneous testing indicates that discipline and training together have a significant effect on employee performance (F = 54.712; sig. = 0.000), with an Adjusted R² value of 0.501, meaning that 50.1% of the variation in performance can be explained by both variables. Keywords: Work Discipline, Job Training, Employee Performance
PENGARUH FASILITAS DAN AKSESIBILITAS TERHADAP MINAT BERKUNJUNG WISATAWAN AIR TERJUN CURUG PAPAT KABUPATEN REJANG LEBONG Kurniawan, Dwi; Ilhami, Mardhiyah Dwi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9790

Abstract

This study aims to find out the Effect of Facilities and Accessibility on Tourists' Interest in Visiting Curug Papat Waterfall, Rejang Lebong Regency. This type of research is a quantitative descriptive study. The population of this study was visitors to the Curug Papat Waterfall in Rejang Lebong Regency as the research object. The data collection technique used observation, interview, and questionnaire. The data analysis technique used descriptive analysis, inferential analysis by using SPSS and analysis of the coefficient of determination (R2). The results of this study indicate that facilities have a positive effect on tourists' interest in visiting Curug Papat Waterfall, Rejang Lebong Regency. This means that the more optimal the facilities available at Curug Papat Waterfall, the higher the level of tourist interest in visiting. Accessibility has a positive effect on tourists’ interest in Visiting Curug Papat Waterfall, Rejang Lebong Regency. The higher the quality of accessibility perceived by tourists, the higher the level of interest in visiting. Facilities and accessibility simultaneously or together have a positive and significant effect on tourists’ interest in visiting Curug Papat Waterfall, Rejang Lebong Regency. This means that if the level of facilities and accessibility is high, it will increase tourists’ interest in visiting. Keywords: accessibility, facilities, visiting interest
PENGARUH GREEN MARKETING DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK GARNIER (Studi Kasus Pada Konsumen Toko LOVA di Kota Bengkulu) Ardila, Silvi; Ilhami, Mardhiyah Dwi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 2 (2025): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the influence of green marketing and brand image on the purchase decisions of Garnier products among consumers at LOVA Store in Bengkulu City. This research is a descriptive quantitative study. The population in this study consists of consumers who purchase Garnier products at LOVA Store. Data collection techniques used include observation, interviews, and questionnaires. Data analysis techniques involve descriptive analysis, inferential analysis using SPSS, and the coefficient of determination analysis (R²). The results show that green marketing has a positive influence on consumer purchase decisions. This means that the better the green marketing strategies implemented, the higher the tendency of consumers to make purchases. Brand image also has a positive effect on purchase decisions. The better the brand image formed in the minds of consumers, the more likely they are to choose and buy Garnier products. Simultaneously, green marketing and brand image have a positive and significant influence on purchase decisions. This indicates that implementing environmentally friendly marketing strategies and maintaining a consistent brand image can enhance consumer purchase decisions for Garnier products. Keywords: Green marketing, brand image, purchase decision, Garnier, Bengkulu City
Co-Authors Amano, Mogi Ardila, Silvi Bustam, Taufik Bustami , Taufik Citra Puspa Permata Desi Fitria Desi Fitria Diah Khairiyah Dwi Kartika, Anggun Dwi Kurniawan, Dwi Feri , Yusan Fitriani , Sarina Hartati, Merri Sri Herwan MDK Khairiyah, Diah Kurniawan, Ahmad Zarovi Marliza Ade Fitri Melly Susanti Merri Sri Hartati Mirra Sri Wahyuni Nopriyeni, Nopriyeni Novia Sari Wati Story Padli Rahman Hamsa Permana , Satria Indra Prasetyo, Gegen Riri Hermita Sari Sari, Lina Dwita Selvi Desta Sari Setiadi, Yulius Wahyu Wahyudi, Julizar Dwi Weni Susanti