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All Journal JURNAL BISNIS STRATEGI Journal of Institution And Sharia Finance JAZ: Jurnal Akuntansi Unihaz International Journal Of Science, Technology & Management (IJSTM) JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Entrepreneur dan Manajemen Sains GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) Setawar Abdimas JPT : Jurnal Pendidikan Tematik Pengabdian: Jurnal Abdimas
Mardhiyah Dwi Ilhami
Universitas Muhammadiyah Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Transportation Other

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PENGARUH FASILITAS DAN AKSESIBILITAS TERHADAP MINAT BERKUNJUNG WISATAWAN AIR TERJUN CURUG PAPAT KABUPATEN REJANG LEBONG Dwi Kurniawan; Mardhiyah Dwi Ilhami
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9790

Abstract

This study aims to find out the Effect of Facilities and Accessibility on Tourists' Interest in Visiting Curug Papat Waterfall, Rejang Lebong Regency. This type of research is a quantitative descriptive study. The population of this study was visitors to the Curug Papat Waterfall in Rejang Lebong Regency as the research object. The data collection technique used observation, interview, and questionnaire. The data analysis technique used descriptive analysis, inferential analysis by using SPSS and analysis of the coefficient of determination (R2). The results of this study indicate that facilities have a positive effect on tourists' interest in visiting Curug Papat Waterfall, Rejang Lebong Regency. This means that the more optimal the facilities available at Curug Papat Waterfall, the higher the level of tourist interest in visiting. Accessibility has a positive effect on tourists’ interest in Visiting Curug Papat Waterfall, Rejang Lebong Regency. The higher the quality of accessibility perceived by tourists, the higher the level of interest in visiting. Facilities and accessibility simultaneously or together have a positive and significant effect on tourists’ interest in visiting Curug Papat Waterfall, Rejang Lebong Regency. This means that if the level of facilities and accessibility is high, it will increase tourists’ interest in visiting. Keywords: accessibility, facilities, visiting interest
PENGARUH BRAND AMBASSADOR HEARTS2HEARTS DAN KOMUNIKASI PERSUASIF BEAUTY ADVISOR TERHADAP KEPUTUSAN PEMBELIAN Nelly Nelly; Mardhiyah Dwi Ilhami
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the influence of Hearts2Hearts Brand Ambassadors and Beauty Advisor Persuasive Communication on Barenbliss Cosmetics Purchase Decisions among Faculty of Economics and Business, Muhammadiyah University of Bengkulu. The research method used was quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to 141 respondents, who were Barenbliss Cosmetics consumers and undergraduate students from the 2022-2024 intake at Faculty of Economics and Business, Muhammadiyah University of Bengkulu. The results showed a positive and significant influence of Hearts2Hearts Brand Ambassadors on Purchase Decisions, indicating that the stronger the Brand Ambassador's role, the higher the consumer's purchase decision. Furthermore, Beauty Advisor Persuasive Communication also positively influenced Purchase Decisions, indicating that the better the communication from the Beauty Advisor, the higher the consumer's purchase decision. Simultaneously, the Hearts2Hearts Brand Ambassadorand Beauty Advisor Persuasive Communication jointly influenced Purchase Decisions, with a significance value of F-value of 0.000 < 0.05. The results of this study conclude that Hearts2Hearts Brand Ambassadorand Beauty Advisor Persuasive Communication have a partial and simultaneous influence on Purchase Decisions among FEB students at Barenbliss Muhammadiyah University of Bengkulu. Keywords: Hearts2Hearts Brand Ambassador, Persuasive Communication, Beauty Advisor, Purchase Decision, Barenbliss
Turning Plastic Bags Into Use-Value Goods in Muara Dua Village, Bengkulu City Merri Sri Hartati; Mardhiyah Dwi Ilhami; Nopriyeni Nopriyeni
Pengabdian: Jurnal Abdimas Vol. 2 No. 2 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/abdimas.v2i2.445

Abstract

Of course, plastic waste is still a major problem in maintaining the cleanliness of the local environment. Plastic can be reprocessed into an object that is useful in the future and can be reused in community activities. The danger caused by unprocessed plastic waste can certainly cause damage to the environment. Through the activities carried out in Pagar Dewa Village, Bengkulu City, of course, it can provide a new lesson in terms of understanding and processing plastic waste. Of course, plastic can be reprocessed into a craft, besides that it can also increase the creativity of teenagers in the use and processing of plastic waste. The method of implementing the activities used is socialization and practicum for young mothers and teenagers in Pagar Dewa Village, Bengkulu City in managing plastic waste into crafts and the advantages gained are adding value to creativity. The first stage of activity provides socialization regarding understanding in the form of education to young mothers and teenagers regarding plastic waste processing activities and guides them by teaching them how to process plastic waste so that they can produce creative products and can even increase their finances. The results obtained are in the form of products from the utilization of used plastic into stationery storage which is used for storing stationery items such as pencils, pens and erasers and can also be used for fruit baskets and so on.
Co-Authors Ahmad Zarovi Kurniawan Amano, Mogi Bustam, Taufik Bustami , Taufik Citra Puspa Permata Desi Fitria Desi Fitria Diah Khairiyah Dwi Kartika, Anggun Dwi Kurniawan Efan tri ahsyar Feri , Yusan Fitriani , Sarina Hartati, Merri Sri Herwan MDK Khairiyah, Diah Marliza Ade Fitri Melly Susanti Merri Sri Hartati Mirra Sri Wahyuni Nelly Nelly Nopriyeni Nopriyeni Nopriyeni, Nopriyeni Novia Sari Wati Story Padli Rahman Hamsa Permana , Satria Indra Prasetyo, Gegen Ranidiah, Furqonti Riri Hermita Sari Sari, Lina Dwita Selvi Desta Sari Setiadi, Yulius Wahyu Silvi Ardila Thessha Adi Putri Wahyudi, Julizar Dwi Weni Susanti