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All Journal Katalogis Syntax Literate: Jurnal Ilmiah Indonesia JURNAL PENDIDIKAN TAMBUSAI Jurnal Pengabdian Dharma Laksana Management Studies and Entrepreneurship Journal (MSEJ) YASIN: Jurnal Pendidikan dan Sosial Budaya Jurnal Cendekia : Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam Jurnal Lentera Pengabdian Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Jurnal Ar Ro'is Mandalika (Armada) Dedikasi : Jurnal Pengabdian Lentera
Junedi, Junedi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Meaningful Economic Entrepreneurship: Evolution of Business Ethics, Existential Positioning and Customer Connectivity Junedi, Junedi; Ken, R. R. Wening; Gopar, Ida Abdul
Jurnal Ar Ro'is Mandalika (Armada) Vol. 5 No. 3 (2025): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v5i3.5218

Abstract

This study aims to analyze the influence of the evolution of entrepreneurial ethics, existential position, and customer connectivity on meaningful economic entrepreneurship in SME’s entrepreneurs. In the pattern of changing consumer behavior and demands for more ethical business, entrepreneurs need to build strong relationships, meaningful values, and an image that is trusted by the public. This study uses a quantitative approach with a survey method on 85 SME’s entrepreneurs in Bekasi, West Java. The data was analyzed using multiple linear regression tests to see the extent to which independent variables affect meaningful economic entrepreneurship as dependent variables. The results show that the evolution of entrepreneurial ethics, existential position and customer connectivity have a positive and significant effect on meaningful economic entrepreneurship. Customer connectivity makes a dominant contribution to creating value and loyalty. This study suggests that SME’s integrate ethical principles, emotional relationships and clarity of business identity in business strategies in order to achieve long-term sustainability.
Co-Authors Abdul Gopar, Ida Ameliana, Ameliana Diana Sari Ginting, Lidya Anastasya Handayani, Langgeng Sri Ida Abdul Gopar Irawan, Yogi Ferdy Ken, R. R. Wening Lidianti, Eka Mahfudoh, Rina Molinasari, Lisa Monikawati, Winda Aprila Muhammad Afif MUHAMMAD KOSIM, MUHAMMAD Mukh Nursikin Mukh Nursikin, Mukh Munalisa, Munalisa Pahrihah, Maya Septiani Suprihatin Suprihatin Suyono, Hanifah Quratu’ain Taufik Hidayat Wahidin Wahidin Yahya, Adibah