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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) E-JRM
Mahardani, Ahmad Subhan
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Pengaruh Live Streaming, Online customer Review, Cashback Promotion Dan Discount Flash sale Terhadap Minat Beli Brand Pinkflash Di Aplikasi Shopee Aini, Syarifa; Rizal, Mohammad; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The development of digital technology has driven the growth of e-commerce in Indonesia, with Shopee as one of the leading platforms. One of the cosmetic Brands that has expanded through e-commerce is PinkFlash. This research seeks to examine the impact the influence of Live Streaming, online customer reviews, cashback promotions, and flash sales discounts on consumer purchasing decisions purchase intention for the  PinkFlash Brand on the Shopee application. This research employs a quantitative method with an explanatory research approach. The sample consists of students from Universitas Islam Malang who have purchased PinkFlash products on Shopee, with a total of 90 respondents. The sampling technique used is proportional sampling, and data is collected through questionnaires analyzed using multiple linear regression analysis. The results indicate that, simultaneously, Live Streaming, online customer Reviews, cashback promotions, and discount flash sales significantly influence purchase intention. Partially, the features of Live Streaming and online customer reviews have a noteworthy and positive impact on purchase intention, while cashback promotions and discount flash sales also contribute to increasing consumer attraction to PinkFlash products. These findings highlight the crucial role of digital marketing strategies in shaping consumer purchasing decisions in e-commerce. Keywords: Purchase Intention, Live Broadcast, Online Customer Feedback, Cashback Offers, Flash Discounts,  Shopee, PinkFlash.
Pengaruh Stres Kerja, Kepuasan Kerja, Dan Lingkungan Kerja Terhadap Produktivitas Karyawan PT. Arya Swastika Adhiguna Setiyawan, Rendy; Khalikussabir, Khalikussabir; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of job stress, job satisfaction, and work environment on employee productivity at PT. Arya Swastika Adhiguna. The background of this research is based on the importance of professional human resource management, particularly in the construction industry which is characterized by high-risk jobs. The research method employed is a quantitative approach using a saturated sampling technique, involving 30 employees as respondents. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that simultaneously, job stress, job satisfaction, and work environment have a significant effect on employee productivity. Partially, job stress has a significant negative effect, while job satisfaction and work environment have a significant positive effect on productivity. The conclusion of this study suggests that managing job stress effectively, along with improving job satisfaction and a conducive work environment, can enhance employee productivity. Therefore, companies must pay attention to these three aspects in their human resource management strategies to achieve optimal performance. This research provides both theoretical and practical contributions to the development of human resource strategies in the construction sector Keywords: Job Stress, Job Satisfaction, Work Environment, Employee Productivity
Analisis Pengaruh Gaya Visionary Leadership Dan Job Discipline Terhadap Worker Productivity Melalui Harmonious Work Sebagai Variabel Mediasi (Studi pada BEM FEB UNISMA) Supardi, Fendi Prayogo All; Mustapita, Arini Fitria; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract This study aims to analyze the influence of visionary leadership style and job discipline on worker productivity with harmonious work as a mediating variable (case study at BEM Feb Unisma). The population used in this study were all administrators of BEM FEB UNISMA. The sample in this study amounted to 40 people obtained by the Purposive Sampling formula. The variables used in this study are worker productivity as the dependent variable, visionary leadership style, job discipline as independent variables, and harmonious work as a mediating variable. The results of this study are; the visionary leadership style variable does not have a positive and significant influence on worker productivity, the visionary leadership style variable has a positive and significant influence on harmonious work, the job discipline variable has a positive and significant influence on worker productivity, the job discipline variable has a positive and significant influence on harmonious work, the harmonious work variable has a positive and significant influence on worker productivity, the visionary leadership style variable has a positive and significant influence on worker productivity through harmonious work as a mediating variable, and the job discipline variable has a positive and significant influence on worker productivity through harmonious work as a mediating variable. Keywords: Worker Productivity, Visionary Leadership Style, Job Discipline, And Harmonious Work
Peran Influencer Media Sosial, Ulasan Pelanggan dan Kualitas Produk Terhadap Keputusan Pembelian Pada Brand Eiger (Studi Mahasiswa Universitas Islam Malang FEB Angkatan 2021) Nayif Syihab, Achmad Hisyam; Basalamah, Muhammad Ridwan; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the influence of social media influencers, customer reviews, and product quality on purchasing decisions for the Eiger brand. Utilizing a quantitative approach, data were collected through questionnaires from 100 respondents—students of the Faculty of Economics and Business, Islamic University of Malang, class of 2021—and analyzed using SPSS version 27 through validity and reliability testing, classical assumption tests, and multiple linear regression analysis. The results show that all three independent variables, namely influencer role, customer reviews, and product quality, have a significant effect on purchasing decisions, both partially and simultaneously. The Adjusted R² value of 0.734 indicates that the model explains 73.4% of the variance in consumers' purchasing decisions regarding Eiger products. These findings highlight the importance of effective digital marketing strategies through influencer collaboration, proper customer review management, and continuous product quality improvement in driving consumer buying interest, particularly among the younger generation. Keywords: Social Media Influencers, Customer Reviews, Product Quality, Purchase Decision, Eiger 
Pengaruh Influencer Marketing, Sosial Media Dan Daya Tarik Iklan Dalam Meningkatkan Brand Awarenees Platform Tokopedia (Studi Kasus Pada Mahasiswa Unisma Jurusan Manajemen Angkatan 2021) Fadhilah, Rio; Arifin, Rois; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of Influencer Marketing, Social Media, and Advertising Appeal in enhancing Brand Awareness of the Tokopedia platform. The application of Influencer Marketing, Social Media, and Advertising Appeal in each of these variables not only contributes individually but also collectively in shaping Brand Awareness and consumer behavior in an increasingly competitive digital competition era. The research method used in this study is a quantitative approach with data collection techniques in the form of an online questionnaire distributed to 87 respondents, specifically Management students from the Class of 2021. The results of this study indicate that Influencer Marketing has a positive and significant effect on increasing Brand Awareness, Social Media has a positive and significant effect on Brand Awareness, and Advertising Appeal has a positive and significant effect on Brand Awareness. The implications of this research explain that the Tokopedia platform needs to implement Influencer Marketing to disseminate information and utilize appropriate social media, as well as to enhance the appeal of the advertisements being distributed, which will significantly impact the increase in brand awareness in the minds of consumers.   Keywords: Influencer Marketing, Social Media, Advertising Appeal, Brand Awareness, Tokopedia Platform.
Pemberdayaan Masyarakat Pada UKM Depo Air Minum Tirta Barokah Dan Bakso Tuna Cintaku Hatneny, Aleria Irma; Mahardani, Ahmad Subhan; Saraswati, Ety
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 2 No 1 (2019)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v2i1.1604

Abstract

Indonesia has a large fishery resource, since most of the area covered by oceans. Therefore, the availability of national fish is enough to support the needs of the fish processing industry. The fishery potential can be a challenge for the people of the coastal area to convert it into a product that has economic value added. The potential of fishery resources in the coastal south, Village Sitiarjo, District Sumbermanjing Wetan, Malang district has not received empowerment program well. The majority of people in the region still lags behind economically. The Community Service Program was aimed to make economic empowerment of the target society of SME-based on fish meatballs production and drinking water depots. The implementation methods were carried out in several stages: data collection, planning, implementation, monitoring, feedback, and final evaluation. The model implemented was intensive training and assistance to obtain the maximum output corresponding to the objectives of the community service program. The results of this community service are to encourage the fish processing industry in the area to improve people's welfare and to overcome the problem of the water crisis in the target communities.
Leadership Transformation Strategy in the Development of Halal Tourism Based on Local Wisdom in the Community of North Lombok Regency Mahardani, Ahmad Subhan; Taqwiem, Ahsani
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13392

Abstract

This research that aims to answer questions about community-based tourism development strategies and the role of leadership in community-based tourism village development in North Lombok Region, Lombok Island, West Nusa Tenggara. The method used in this study is a phenomenological-qualitative approach. The technique of collecting data is by means of interviews, documentation and direct observation to the Village Head as a leader, village government, tourism employees, and the Sekapuk village community to explore information and experiences in leadership roles. The results obtained indicate that the tourism business development strategy is in accordance with the Sambik Bangkol Village Regulation Number 06 of 2018 concerning the Sambik Bangkol Village Tourism Development Plan and uses the concept of community based tourism to involve the community's role in tourism management and development. Meanwhile, the leadership role in Sambik Bangkol has been carried out in accordance with Covey's leadership theory, namely: 1) pathfinding by setting and carrying out the vision, mission and tourism development goals, 2) aligning, namely by forming organizations and support groups to implement tourism development strategies, 3) Empowering namely by giving a role to the community as a form of community-based tourism concept as an effort to empower the community. Suggestions from this research are giving a role to the community in contributing to tourism so that it is improved and given fairly and equitably so that the community can also feel the benefits of Setigi tourism so that people can be productive and empowered.
Co-Authors Afi Rachmat Slamet Ahsani Taqwiem Aini, Syarifa Amanda, Dita Arini Fitria Mustapita Azizah, Yasmin Nur Basalamah, Muhammad Ridwan Fadhilah, Rio Hatneny, Aleria Irma Ilmi, Lilik Qaffidhotul Khalikussabir, Khalikussabir Mohammad Rizal, Mohammad Munawaroh, Mufrida Nadhif, Ahnaf Kafi Aufa Nayif Syihab, Achmad Hisyam Nuronia, Khoviva Ramadhani, Indah Nur Rizki, Lutfi Andrian Rois Arifin Rosyidah, Ainul Fitrotur Saraswati, Ety Setiyawan, Rendy Supardi, Fendi Prayogo All