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PERSEPSI DAN SIKAP TERHADAP KEPUTUSAN PEMBELIAN PRODUK PANGAN FUNGSIONAL PADA GENERASI MILENIAL DEWI NUSRANINGRUM; TRI MAYANG MEKAR; SEKAR WULAN PRASETYANINGTYAS
Jurnal Bisnis dan Akuntansi Vol. 23 No. 1 (2021): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v23i1.767

Functional food consumption is one of the trends in the World food market industry, along with increasing public awareness for healthy living. But the market share of functional food is still very small when compared to the food and beverage market as a whole. The study aims to determine how the perception and attitude of millennials influence the consumption of functional food. Data retrieval is done by using online poll to 110 respondents aged 13 to 32 years residing in the area of Jakarta, Bogor, Depok and Tangerang. Data analysis techniques using Structural Equation Modeling. Testing proved that the consumer perception of millennials gave a positive and significant influence on the purchasing decisions of functional food. Millennials have the perception that functional food is attractive, and in the act, they want functional food to be a part of consumption. By knowing how perception and attitude influence purchasing decisions, it is hoped to help the industry to devise the right business strategy.

The Impact of Green Human Resource Management Practices on Employee Well-being and Job Satisfaction Rasmussen, Vienna Anggraeni; Hermawan, Rian; Lucky, Nathaniel Putra; Prasetyaningtyas, Sekar Wulan
Ilomata International Journal of Management Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i4.1348

This study delves into the positive impact of Green Human Resource Management practices on job satisfaction and employee well-being within Indonesian companies, with a specific focus on the real estate development sector. As part of a burgeoning global movement towards environmental consciousness, Indonesian businesses are increasingly embracing eco-friendly practices to bolster their competitive edge, cultivate an environmentally responsible image, and attract employees who prioritise sustainability. The research meticulously examines the efficacy of distinct GHRM practices, such as environmental training and decision-making involvement, in nurturing employee well-being and job satisfaction. The methodology employs a quantitative approach, utilising online surveys distributed to top Indonesian property development company employees. The analysis unequivocally confirms that GHRM practices significantly enhance employee well-being and job satisfaction, with employee well-being serving as a mediator that amplifies the positive effect of GHRM on job satisfaction. The findings underscore the pivotal role of comprehensive GHRM strategies in fostering a supportive and sustainable work environment, thereby contributing to overall organisational success. This study enriches the literature on sustainable human resource management, underscoring the imperative for companies to implement GHRM practices to bolster employee well-being and job satisfaction, and convincing the audience of the commitment needed for this transformative process.

The Use of Soft System Methodology in Evaluating the Business Strategies in Organic Farming: The Case from Yogyakarta, Indonesia Prasetyaningtyas, Sekar Wulan; Maarif, Syamsul; Sobir, Ridwani; Hermawan, Aji
Asia Pacific Journal of Management and Education (APJME) Vol 2, No 2 (2019): July 2019
Publisher : AIBPM Publisher

The purpose of this research was to evaluate the business strategies applied in one of the sustainable organic farming in Yogyakarta, Indonesia. The methodology used is Soft System Methodology (SSM). SSM is an organizational process modeling method that can be used for general problem resolution and change management. Rich picture, Root definitions and conceptual model were presented in the paper. Data were taken using focus group discussion and in-depth interviews with the owner, staffs, and farmers from the organic farm. The focus of this research is to get knowledge about the actors, their behavior, relationships and their influence on decision - making processes. From the analysis, eight main results were obtained as the key strategies in organic farming: identification of actors and critical factors in the farm, vision and mission socialization, operational evaluation, transformation, managerial improvement, measurement of revenue and profit, consistency in sustainability indicator used, and mitigation plan.

Does Social Media Content Affect Purchase Intention in Indonesia's Apparel Industry? Prasetyaningtyas, Sekar Wulan; Komajaya, Eka Putera; Soesilo, Theresia
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol. 10 No. 2 (2022): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ & SINTA 2 Indexed)
Publisher : Faculty of Economics, Universitas Negeri Indonesia,Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPEB.010.2.4

Changes in people's behavior are impacting the increase of social media users, especially Instagram. As a visual-based social media, Instagram provides several opportunities for business owners to reach and build relationships with their target consumers through social media content. This study aims to determine the effectiveness of content shown on social media Instagram to customer engagement and purchase intention in the apparel industry in Indonesia's Jabodetabek area. This study uses a Uses and Gratification Theory (UGT) approach to explain people's motivation in using social media. The data collection method in this study uses an online questionnaire distributed to 127 active Instagram users aged 18-34 years who have seen the content of apparel products. The data analysis method in this study uses the PLS-SEM method through Smart PLS 3 software. This study result shows that the remunerative content and relational content of apparel products affect customer engagement. Moreover, customer engagement also affects the purchase intentions of apparel products. However, the vividness of content, informational content, and entertaining content of apparel products do not affect customer engagement.

The Impact of Green Human Resource Management Practices on Employee Well-being and Job Satisfaction Rasmussen, Vienna Anggraeni; Hermawan, Rian; Lucky, Nathaniel Putra; Prasetyaningtyas, Sekar Wulan
Ilomata International Journal of Management Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i4.1348

This study delves into the positive impact of Green Human Resource Management practices on job satisfaction and employee well-being within Indonesian companies, with a specific focus on the real estate development sector. As part of a burgeoning global movement towards environmental consciousness, Indonesian businesses are increasingly embracing eco-friendly practices to bolster their competitive edge, cultivate an environmentally responsible image, and attract employees who prioritise sustainability. The research meticulously examines the efficacy of distinct GHRM practices, such as environmental training and decision-making involvement, in nurturing employee well-being and job satisfaction. The methodology employs a quantitative approach, utilising online surveys distributed to top Indonesian property development company employees. The analysis unequivocally confirms that GHRM practices significantly enhance employee well-being and job satisfaction, with employee well-being serving as a mediator that amplifies the positive effect of GHRM on job satisfaction. The findings underscore the pivotal role of comprehensive GHRM strategies in fostering a supportive and sustainable work environment, thereby contributing to overall organisational success. This study enriches the literature on sustainable human resource management, underscoring the imperative for companies to implement GHRM practices to bolster employee well-being and job satisfaction, and convincing the audience of the commitment needed for this transformative process.

Utilizing Stakeholders Analysis on Sustainable Organic Farming in West Java: The Case of Cisarua Organic Farming Prasetyaningtyas, Sekar Wulan; Sobir, Sobir; Hermawan, Aji; Maarif, M. Syamsul
Jurnal Manajemen dan Agribisnis Vol. 16 No. 1 (2019): JMA Vol. 16 No. 1, March 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

There has been an increase in demand for organic products in Indonesia along with the incessant slogan of healthy living. In terms of small farmers, organic farming is proven to provide increased income, unfortunately, there is no clear system and strategy in developing organic agriculture in Indonesia. The purpose of this research was to understand the role of key stakeholders in Cisarua Horticulture Organic Farming. Stakeholder analysis used in this research to get knowledge about the actors, their behavior, relationships and their influence on decision - making processes. The information is used to develop the farm strategies, to reach the farm goals and to assess the feasibility of policy directions. The methodology used is the Soft System Methodology (SSM). SSM is an organizational process modeling method that can be used for general problem resolution and change management. Rich picture, Root definitions, and conceptual model were presented in the paper. Data were taken using focus group discussion and in-depth interviews with the farm staffs, farmers of the sustainable horticulture organic farming farm in Cisarua, Indonesia, and national organic farming association. From Stakeholders analysis, four main results were obtained: identifying the relationship among stakeholders; conflicts among them; the stakeholders’ role in farm; and the stakeholders’ interest towards farm program. In conclusion; focusing on one hauler only, investing in seed horticulture products, improving the quality of horticulture products, and mentoring for small-scale farmers were identified as a critical action for the strategy in the organic farming farm in Cisarua, Indonesia. The policy implications of this research are basically to see the contribution of actors in making a strategy.

The Mediating Impact of Service Quality Towards Improving Sustainable Organizational Performance Private University in Indonesia Ramaditya, Muhammad; Chandra, Galviano; Prasetyaningtyas, Sekar Wulan
International Journal of Business Studies Vol. 8 No. 3 (2024): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v8i3.348

This study aims to determine the challenges of dynamics in the turmoil of sustainable transitions in the context of Organizational Performance at LLDIKTI 3 Jakarta Private University The independent variables used in this research are Organizational Change, Risk Management, Good University Governance, and ICT Competencies while the dependent variable used is Organizational Performance and also the mediating variable used is Service Quality. The methodology used in this study uses quantitative methods, implementation questionnaires via Google form, then the output data is collected for further protection. The population in this study is Private University with a total of 283 institutions, in the context of the University cluster there are 68 institutions. The sample in this study were 376 respondents. Instrument analysis applied to SmartPLS 3.0 with stratified random sampling method technique. .In order for higher education institutions to be managed effectively, openly, accountably, and able to implement their learning and research objectives, good university governance is very important. Here are some suggestions for effective Good University Governance such as continuous improvement is necessary for good governance, and this requires regular assessment of policies, practices, and procedures to ensure they remain relevant, efficient, and aligned with the agency's mission and goals.

Job Search Behaviors of Vocational and General High School Graduates: A Comparative Research Hidayat, Rinintha; Lieandy, Johanes Agung; Bimantoro, Danto Adhitya; Prasetyaningtyas, Sekar Wulan
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3383

This study examines senior high school and vocational high school graduates' job search outcomes in Banten and West Java, Indonesia, high-unemployment regions. It examines how financial hardships, self-efficacy, and social support affect job search behaviors and outcomes. Survey research uses questionnaires to collect data. A cross-sectional time horizon is used to capture job search behavior in a non-contrived setting. Data from 512 female participants was analyzed to determine how variables affected job search outcomes. Data suggests that vocational high school graduates have stronger relationships between self-efficacy, job search behaviors, and outcomes than general high school graduates. It's important to tailor job search support and interventions to different educational backgrounds. This study sheds light on how financial hardship, self-efficacy, and social support affect job search behaviour and outcomes for Indonesian general and vocational high school graduates. For vocational graduates, self-efficacy indirectly affects job search outcomes through job search behaviors more than for general graduates. Vocational graduates are more affected by job search behaviors than general high school graduates. These findings demonstrate the differences in job search dynamics between educational backgrounds and suggest ways to tailor career support interventions to Indonesia's demographic bonus and Golden Indonesia 2045 vision.

THE EFFECT OF WORK FROM HOME ON EMPLOYEE PRODUCTIVITY IN BANKING INDUSTRY Prasetyaningtyas, Sekar Wulan; Heryanto, Clivensen; Nurfauzi, Nadia Fasha; Tanjung, Sugiharto Bangsawan
Jurnal Aplikasi Manajemen Vol. 19 No. 3 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.03.05

Recent COVID-19 Pandemic has forced many institutions to adopt work from home (WFH) practice whether they’re ready or not. Conditions affecting knowledge worker productivity while adopting new WFH practices become increasingly relevant as companies adapt to the new normal era. This study investigates the direct impact of WFH on productivity and the mediating impact of WFH on productivity through work life balance (WLB) and job satisfaction in the banking industry located in the Greater Jakarta Area. As such, questionnaires were conducted with 234 respondents who have experience of the WFH program due to COVID-19 pandemic and working in the banking industry located in the Greater Jakarta Area. Findings revealed how job satisfaction is a mediating variable between WFH and Productivity, and WFH positively impacts overall productivity. However, contrary to our predictions, results also showed that WFH has a negative impact on WLB. Further research can extend the proposed model of this study by considering adding several variables which might affect productivity in WFH arrangements or implement the already proposed model to other industries.

IMPACT OF WORKLOAD AND RESPONSIBILITY LOAD ON WORK STRESS AND JOB PERFORMANCE ON CONSTRUCTION PROJECTS DURING THE PANDEMIC Prasetyaningtyas, Sekar Wulan; Darmawan, Afif; Puhirta, Bevi Prapasatya; Kusmanto, Doni Ardono
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.14

Construction is one of the sectors that the government relies on to contribute to national growth; the impact of this policy is that the number on the projects is not balanced with construction experts, thereby increasing the workload of construction employees, coupled with the pandemic, limiting construction project activities which are labour-intensive activities that require a lot of interaction and physical activity in the field. This study aims to determine the impact of a workload and responsibility load on work stress and job performance in construction projects during the pandemic. This research uses a correlational descriptive quantitative approach: the population in this study is 100 construction employees in Indonesia. The sampling technique is total sampling with multiple linear regression. The result showed that workload significantly affects the responsibility load on construction project workers in Indonesia. The workload has a positive and significant impact on Indonesian construction project workers. Responsibility load has a positive and significant effect on Workstress on Project Construction workers in Indonesia. The influence of responsibility load on work stress is negative and significant. Work stress on employees does not affect job performance on employees. Namely, there is no effect if construction employees have high work stress on their work. It does not affect job performance. The work stress variable has no positive or significant effect on job performance. Further research can incorporate variables that influence job performance, such as workload, responsibility load, work stress, and others, to improve job performance at construction.

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