This Author published in this journals
All Journal Krisna: Kumpulan Riset Akuntansi Juara: Jurnal Riset Akuntansi MIX : Jurnal Ilmiah Manajemen (JRAMB) Jurnal Riset Akuntansi Mercu Buana Sarwahita : Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis Terapan Jurnal Ilmiah Manajemen dan Bisnis SOLUSI WIDYA MANAJEMEN Akubis: Jurnal Akuntansi dan Bisnis Widya Akuntansi dan Keuangan Enrichment : Journal of Management Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management - Small and Medium Enterprises (SME's) Ilomata International Journal of Management Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Advances in Global Economics and Business Journal Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan JISOS: Jurnal ilmu sosial Jurnal Manajemen Widya Amerta Journal of International Conference Proceedings Asian Journal of Management Analytics Jurnal Multidisiplin West Science APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Journal of Applied Accounting Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Pengabdian Harapan Bangsa Javanologi: International Journal of Javanese Studies Semar : Jurnal Sosial dan Pengabdian Masyarakat Media Akuntansi Perpajakan Integration: Journal Of Social Sciences And Culture Jurnal Inovasi Akuntansi PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Abdi Citra International Journal of Business and Quality Research Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Help: Journal of Community Service (HJCS) SENEMA Harmoni Economics: International Journal of Economics and Accounting
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : help journal of community service

Strategy To Strengthen Micro Small Medium Enterprises In Jatiluwih Village Through Financial Management And Digitalised Marketing Desak Ayu Sriary Bhegawati; I Made Perdana Skolastika; Ni Made Satya Utami
Help: Journal of Community Service Vol. 1 No. 2 (2024): September 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/hjcs.v1i2.60

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Jatiluwih Village face challenges in financial management and product marketing, largely due to their reliance on traditional methods. These businesses lack structured accounting systems and primarily use limited marketing channels, such as word-of-mouth and local exhibitions. This study aims to address these challenges by enhancing financial management practices and introducing digital marketing strategies to MSMEs in Jatiluwih Village. Training sessions were conducted, focusing on essential bookkeeping skills and the utilization of digital platforms for marketing. The primary participants were MSME owners, with special emphasis on women entrepreneurs, leveraging the expertise of PMM Unmas students in finance and marketing. The findings indicate that adopting structured financial management and digital marketing can significantly improve operational efficiency and expand market reach for MSMEs. These improvements are expected to contribute to the sustainable growth and long-term success of the enterprises in the digital era.