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All Journal Business UHO: Jurnal Administrasi Bisnis Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah Wahana Pendidikan
Putri, Amelia
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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ANALISIS NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survey Pada Pengguna MS Glow di Kota Sukabumi) Putri, Amelia; Komariah, Kokom; Nurmala, Resa
Business UHO: Jurnal Administrasi Bisnis Vol 8, No 2 (2023):
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/bujab.v8i2.41569

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh mediasi kepuasan pelanggan dalam hubungan nilai pelanggan terhadap loyalitas pelanggan. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif dengan pendekatan deskriptif. Teknik sampel yang digunakan adalah probability sampling dengan jenis cluster random sampling dengan cara menyebarkan kuesioner kepada 150 pengguna MS Glow di Kota Sukabumi. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM). Hasil dari penelitian ini menunjukkan bahwa MS Glow telah berhasil membangun nilai pelanggan, kepuasan pelanggan, dan loyalitas pelanggan yang baik bagi konsumen. Nilai pelanggan berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan sebesar 8,324, kepuasan pelanggan berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan sebesar 9,742 dan kepuasan pelanggan memediasi hubungan antara nilai pelanggan terhadap kepuasan pelanggan sebesar 5,298. Maka dapat disimpulkan bahwa kepuasan pelanggan berperan sebagai mediator hubungan antara nilai pelanggan terhadap loyalitas pelanggan.
The Influence of Business Ethics and Viral Marketing on Trust Consumers Through Brand Image as A Mediating Variable Putri, Amelia; Sunarya, Erry; Suwiryo, Darmo H.
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.3032

Abstract

The problem phenomenon addressed in this study is the low level of consumer trust in MS Glow skincare products compared to its competitors. This research aims to examine the influence of business ethics and viral marketing on consumer trust with brand image as a mediating variable. The research method used is quantitative with a causal descriptive approach. The population of the study consists of female students in Sukabumi who are MS Glow users, with a sampling technique of probability sampling using proportionate stratified random sampling and a sample size of 391 respondents. The data analysis technique used is Structural Equation Modeling (SEM). The results of the study indicate that business ethics does not have a significant direct effect on consumer trust but has a significant positive effect on brand image. Additionally, brand image has a significant effect on consumer trust. Viral marketing also has a significant impact on both brand image and consumer trust. Mediation results show that brand image fully mediates the relationship between business ethics and consumer trust, as well as between viral marketing and consumer trust. Therefore, brand image plays a crucial role in enhancing consumer trust in MS Glow products.
Inovasi Kebijakan Bisnis Untuk Meningkatkan Loyalitas Pelanggan (Studi Kasus Pada Brand Ms Glow) Putri, Amelia; Sunarya, Erry
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 6 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11076529

Abstract

This paper discusses business policy innovation as a strategy to enhance customer loyalty, focusing on a case study of the MS Glow brand. The research aims to analyze the role of business policy innovation in strengthening customer attachment to the brand. The results indicate that business policy innovation can be a key factor in reinforcing customer bonds, especially in beauty industries like MS Glow. Factors such as product quality improvement, responsive customer service, and adaptation to evolving market trends prove to be crucial elements in increasing customer loyalty. This paper contributes to the understanding of the significance of business policy innovation as a strategy to solidify customer loyalty in the context of the beauty industry.
Co-Authors Ginting, Anastasya Br Hasan Hasan Hasanuddin Hasanuddin Iis Marsithah Kokom Komariah M, Usman Nadila, Putri Nurbaiti , Nurbaiti Nurmala, Resa Ramadani, Chandra Sunarya, Erry Suwiryo, Darmo H. Syamsunir, Syamsunir