Claim Missing Document
Check
Articles

Found 7 Documents
Search

ANALISIS NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survey Pada Pengguna MS Glow di Kota Sukabumi) Putri, Amelia; Komariah, Kokom; Nurmala, Resa
Business UHO: Jurnal Administrasi Bisnis Vol 8, No 2 (2023):
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/bujab.v8i2.41569

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh mediasi kepuasan pelanggan dalam hubungan nilai pelanggan terhadap loyalitas pelanggan. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif dengan pendekatan deskriptif. Teknik sampel yang digunakan adalah probability sampling dengan jenis cluster random sampling dengan cara menyebarkan kuesioner kepada 150 pengguna MS Glow di Kota Sukabumi. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM). Hasil dari penelitian ini menunjukkan bahwa MS Glow telah berhasil membangun nilai pelanggan, kepuasan pelanggan, dan loyalitas pelanggan yang baik bagi konsumen. Nilai pelanggan berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan sebesar 8,324, kepuasan pelanggan berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan sebesar 9,742 dan kepuasan pelanggan memediasi hubungan antara nilai pelanggan terhadap kepuasan pelanggan sebesar 5,298. Maka dapat disimpulkan bahwa kepuasan pelanggan berperan sebagai mediator hubungan antara nilai pelanggan terhadap loyalitas pelanggan.
The Influence of Business Ethics and Viral Marketing on Trust Consumers Through Brand Image as A Mediating Variable Putri, Amelia; Sunarya, Erry; Suwiryo, Darmo H.
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.3032

Abstract

The problem phenomenon addressed in this study is the low level of consumer trust in MS Glow skincare products compared to its competitors. This research aims to examine the influence of business ethics and viral marketing on consumer trust with brand image as a mediating variable. The research method used is quantitative with a causal descriptive approach. The population of the study consists of female students in Sukabumi who are MS Glow users, with a sampling technique of probability sampling using proportionate stratified random sampling and a sample size of 391 respondents. The data analysis technique used is Structural Equation Modeling (SEM). The results of the study indicate that business ethics does not have a significant direct effect on consumer trust but has a significant positive effect on brand image. Additionally, brand image has a significant effect on consumer trust. Viral marketing also has a significant impact on both brand image and consumer trust. Mediation results show that brand image fully mediates the relationship between business ethics and consumer trust, as well as between viral marketing and consumer trust. Therefore, brand image plays a crucial role in enhancing consumer trust in MS Glow products.
Inovasi Kebijakan Bisnis Untuk Meningkatkan Loyalitas Pelanggan (Studi Kasus Pada Brand Ms Glow) Putri, Amelia; Sunarya, Erry
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 6 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11076529

Abstract

This paper discusses business policy innovation as a strategy to enhance customer loyalty, focusing on a case study of the MS Glow brand. The research aims to analyze the role of business policy innovation in strengthening customer attachment to the brand. The results indicate that business policy innovation can be a key factor in reinforcing customer bonds, especially in beauty industries like MS Glow. Factors such as product quality improvement, responsive customer service, and adaptation to evolving market trends prove to be crucial elements in increasing customer loyalty. This paper contributes to the understanding of the significance of business policy innovation as a strategy to solidify customer loyalty in the context of the beauty industry.
ANALISIS PENGARUH POLUSI CAHAYA TERHADAP PENENTUAN AWAL WAKTU SUBUH DI KABUPATEN BULUKUMBA BERDASARKAN DATA SKY QUALITY METER (SQM) Putri, Amelia; Mustafa, Adriana
HISABUNA: Jurnal Ilmu Falak Vol 7 No 2 (2026): Juni
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the impact of light pollution on determining the start of the *Subuh* (dawn) prayer time in Bulukumba Regency using a Sky Quality Meter (SQM). The research focuses on light pollution levels based on SQM measurements and their influence on the accuracy of determining the onset of *Subuh*. A qualitative method employing a field research approach was used. Primary data were obtained through direct measurements using an SQM, while secondary data were derived from books, journals, and various supporting references. Observation and documentation techniques were utilized to supplement the research data. The results indicate that: (1) observations using the Sky Quality Meter (SQM) at Panrangluhu Beach, Bulukumba Regency, reveal good sky quality with low levels of light pollution. The consistently recorded shift in sky magnitude values transitioning from darkness to brightness as sunrise approaches reflects the natural emergence of *fajr ṣādiq* (true dawn), thereby supporting a more objective determination of the *Subuh* start time; and (2) an analysis of the SQM value fluctuation graph from March 14–16, 2026, shows a distinct inflection point coinciding with the onset of dawn. Sky conditions with minimal light pollution allow for the detection of the *Subuh* start time based on astronomical parameters such as changes in sky brightness and the Sun's position or altitude angle with a higher degree of accuracy. Keywords: Light Pollution, Dawn Time, Sky Quality Meter, Astronomy, Fajar Ṣhadiq
PRAKTIKALITAS PENGEMBANGAN MULTIMEDIA INTERAKTIF UNTUK PEMBELAJARAN TEKS BIOGRAFI SISWA KELAS X SMA NEGERI 1 SINGINGI HILIR Putri, Amelia; Mustafa, M. Nur; Rasdana, Oki
Jurnal Basataka (JBT) Vol. 8 No. 2 (2025): Desember 2025
Publisher : Prodi Pendidikan Bahasa dan Sastra Indonesia, Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/basataka.v8i2.1165

Abstract

Penelitian ini merupakan penelitian pengembangan (Research and Development) yang mengadopsi model APPED, meliputi tahap analisis, perancangan, produksi, evaluasi, dan diseminasi. Fokus penelitian diarahkan pada pengukuran tingkat kepraktisan multimedia interaktif sebagai media pembelajaran teks biografi bagi siswa kelas X SMA Negeri 1 Singingi Hilir. Data diperoleh melalui angket respon guru dan siswa setelah penggunaan multimedia interaktif dalam pembelajaran. Sebelum diuji kepraktisannya, produk divalidasi oleh ahli media, bahasa, dan materi. Subjek penelitian terdiri atas 42 siswa dan seorang guru Bahasa Indonesia. Hasil penelitian menunjukkan respon guru sebesar 94,6% dan respon siswa sebesar 76,9%, dengan rata-rata kepraktisan mencapai 85,6% pada kategori sangat praktis. Temuan ini menegaskan bahwa multimedia interaktif yang dikembangkan berterima secara praktis dan efektif mendukung proses pembelajaran teks biografi di kelas.
EKSISTENSI TUJUAN PENDIDIKAN ISLAM DALAM MENJAWAB KRISIS MORAL GENERASI DIGITAL Amanatul Utami, Niki; Kamilatul MAola, Hilda; Sabrina Azahra, Qori; Awaliyah, Suci; Putri, Amelia; Rodianto, Rodianto
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.51573

Abstract

This study aims to analyze the role of Islamic educational objectives in addressing the moral crisis of the digital generation amid the rapid development of information technology. The study employs a library research method with a descriptive qualitative approach by reviewing various books, scientific journals, and academic references related to the objectives of Islamic education, the moral crisis, and the challenges of the digital era. Data analysis was conducted using the Miles and Huberman model, which includes data reduction, data presentation, and drawing conclusions. The results indicate that the objectives of Islamic education remain relevant in addressing the moral crisis of the digital generation through the reinforcement of spiritual values, moral conduct, digital ethics, and social responsibility. The concepts of tarbiyah, ta’lim, and ta’dib, along with the orientation toward fostering the “insan kamil” (the perfect human being), serve as a crucial foundation for building the character of the younger generation so they can withstand the negative influences of globalization and digitalization without losing Islamic values. This study offers a conceptual contribution to strengthening the position of Islamic education as a strategic solution in shaping the character of the digital generation and serves as a reference for educators, parents, and policymakers in designing an education that is both integrative and adaptable to the evolving times. However, this study is limited to a literature review; therefore, the findings remain theoretical and do not yet reflect direct implementation in the field. Consequently, further research is recommended to conduct an empirical study on the application of Islamic educational objectives in shaping the character of the digital generation within school, family, and community settings.
PENINGKATAN HASIL BELAJAR MURID PADA PEMBELAJARAN IPAS MENGGUNAKAN MODEL KOOPERATIF TIPE STUDENT TEAMS-ACHIEVEMENT DIVISIONS (STAD) DI KELAS IV UPTD SDN 01 SUNGAI KAMUYANG Putri, Amelia; Iraqi, Hana Shilfia; Zahara, Leni; Helsa, Yullys
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Verified
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.62488

Abstract

This study was motivated by the low student learning outcomes caused by teacher-centered learning that limited students' active participation. The study aimed to describe the improvement of students' learning outcomes in Science and Social Studies (IPAS) through the implementation of the Student Teams-Achievement Divisions (STAD) cooperative learning model in Grade IV of UPTD SDN 01 Sungai Kamuyang. This study employed Classroom Action Research (CAR) using qualitative and quantitative approaches. It was conducted in two cycles consisting of planning, implementation, observation, and reflection. Data were collected through test and non-test techniques. The participants included the classroom teacher as the observer, the researcher as the practitioner, and 17 fourth-grade students. The results showed improvements in all observed aspects. The average RPPM score increased from 87.05% to 96.43%, while teacher and student activities improved from 87.50% to 96.87%. Students' average learning outcomes also increased from 77.23% in Cycle I to 89.33% in Cycle II. Therefore, the STAD cooperative learning model was effective in improving students' learning outcomes in IPAS learning.