Article Per Year (5 Year)
p-Index From 2021 - 2026
2.862
P-Index
This Author published in this journals
All Journal JURNAL SISTEM INFORMASI BISNIS JSI: Jurnal Sistem Informasi (E-Journal) Sistemasi: Jurnal Sistem Informasi JOURNAL OF APPLIED INFORMATICS AND COMPUTING Jurnal Informatika Universitas Pamulang Computer Based Information System Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH JURSIMA (Jurnal Sistem Informasi dan Manajemen) Jurnal Perangkat Lunak Walisongo Journal of Information Technology Bulletin of Computer Science Research KLIK: Kajian Ilmiah Informatika dan Komputer J-Intech (Journal of Information and Technology) Jurnal Desain dan Analisis Teknologi JURSIMA Jurnal Sistem Informasi dan Manajemen Jurnal Pengabdian Masyarakat Bangsa Journal of Information Technology
Steffi Adam
Unknown Affiliation
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JURNAL SISTEM INFORMASI BISNIS

 1 
Penggunaan Media Sosial dengan Pendekatan Model AIDA bagi Usaha Kecil dan Menengah Syastra, Muhammad Taufik; Adam, Steffi
JSINBIS (Jurnal Sistem Informasi Bisnis) Vol 7, No 2 (2017): Volume 7 Nomor 2 Tahun 2017
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3287.657 KB) | DOI: 10.21456/vol7iss2pp114-119

Abstract

Small Medium Enterprise (SMEs) have a strategic role in the development of a country. Every SME needs to improve its competitive advantage. One way to improve the competitive advantage is to utilize social media in running the business. The research aims to This study aims to implement the use of social media with reference to the AIDA Model for SMEs.  The fresearch focuses on social media facebook. SMEs are given training in using social media. Training participants as respondents from this research are 20 SMEs. The data analysis technique used is Miles and Hubermann. Results from this study indicate that the AIDA model can be used as an approach in using social media facebook. A total of 20 SMEs have been trained to use social media facebook based on AIDA model
Co-Authors Abdullah Abdullah Afifah, Ummul Afifah, Ummul Fitri Afrina Afrina Agus Suryadi Charlitos, Ralfpiere Febrianti , Eka Lia Kaharuddin Marfuah Marfuah Marfuah Marfuah Marfuah Pernando, Yonky Ralfpiere Charlitos Simanjuntak, Pastima Suharyanto, Cosmas Eko Syastra, Muhammad Taufik Tanjaya, David Widiantoro, Suryo