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All Journal JKTP Journal of Hospitality Accommodation Management Jurnal Ilmiah Hospitality Management Journal of Business on Hospitality and Tourism
Darmayanti, Putu Widya
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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E-Marketing in Accommodation Business Model Innovation at Airbnb in Bali Wijaya, I Nyoman Mokoh; Oka, I Made Darma; Murni, Ni Gst Nym Suci; Darmayanti, Putu Widya
Jurnal Ilmiah Hospitality Management Vol. 13 No. 2 (2023)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i2.249

Abstract

In conducting tourism business activities, the internet is one form of utilizing information technology in the era of globalization. The intensity of internet use also has a very large influence on changes that occur in the concept of business utilization, especially in the marketing business model that is carried out. Competition in the era of globalization requires companies that provide goods or services to always be responsive and observant in what is happening today. Airbnb is an online media that brings together tourism accommodation service providers and managers with tourism accommodation service users in the form of a website that can be accessed via mobile phones. This study analyzes the implementation of e-marketing in the accommodation business model innovation on Airbnb sites in Bali. Data was collected through observation, in-depth interviews and literature study. Data analysis was descriptive qualitative using Porter's Five Force Models (PFFM). This model is used to analyze competitive forces in marketing accommodation in Bali through the airbnb website. The results showed that the implementation of e-marketing in the innovation of the tourism accommodation business model on the Airbnb site in Bali by applying the PFFM proved to be quite effective. The competitive advantages of the Airbnb site are: multiple listings, two booking process confirmation systems, smaller booking commissions, competitive prices, no disparity rates, ease of registration, and marketing unique accommodation titles. Implementation of Porter's model is used to increase accommodation unit revenue by accepting bookings on the Airbnb situs site.
Development of Biaung Village Tourism Based on Green Tourism: Pengembangan Desa Wisata Biaung Berbasis Green Tourism Darmayanti, Putu Widya
Jurnal Ilmiah Hospitality Management Vol. 14 No. 2 (2024): June 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v14i2.278

Abstract

This study explores the implementation of green tourism in the development of tourism in Biaung Village. The village offers natural and cultural attractions as key tourist draws. Data collection was conducted through observation, in-depth interviews, and documentation. Informants were selected through purposive sampling from individuals knowledgeable about the implementation of green tourism in tourism development. The data were analyzed qualitatively and descriptively. The findings indicate that Biaung Village has applied the concept of green tourism in its tourism development, as reflected in the following facts: (1) Biaung Village preserves nature as a tourist attraction; (2) integrated community empowerment in tourism development has enhanced the vitality of the local economy; (3) cultural and traditional activities of the local community are showcased; and (4) tourists are actively involved in tourism activities to gain new experiences. It is recommended that the development of green tourism-based village tourism raises awareness among the local community to sustainably preserve nature and culture for future generations.
The Local Community's Perspective: Development of Tengkudak Village as A Tourist Village Oka, I Made Darma; Suparta, I Ketut; Budiasa, I Made; Suarja, I Ketut; Darmayanti, Putu Widya
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 1 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i1.1930

Abstract

This research aims to explore the potential for developing Tengkudak village as a tourist village from the perspective of the local community. Data collection through observation, interviews, and literature study using quantitative descriptive analysis. The sample was determined as 100 people through proportional random sampling. Informants were selected from the community who understood the existence of the village through proportional random sampling. The research results show that the local community basically strongly agrees with developing this village as a tourist village, with a score of 4.11 (agreeing to develop it into a tourist village). To be able to maximize the development of the tourist village, it is necessary to involve pentahelic actors (government, academics, tourism actors, the media, and local communities) in the development of the tourist village. The government is only limited to facilitating, and local communities are the main actors in developing tourist villages, so they can better understand natural and cultural phenomena, as a determinant of the quality of tourism products owned by the village. This can certainly foster a common perception of all Pentahelix actors and provide the widest possible space for local communities as the main actors in developing tourist villages.
Partisipasi Masyarakat sebagai Faktor Utama dalam Pengembangan Desa Wisata Kaba-Kaba Darmayanti, Putu Widya; Fila Hidayana, Fransiska; A.A. Sagung Ayu Srikandi Putri; I Wayan Wijayasa
Jurnal Kajian dan Terapan Pariwisata Vol 1 No 2 (2021): May Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v1i2.28

Abstract

This article examines the factors that motivate the community to support the development of the Kaba-Kaba tourist village. This research used qualitative and quantitative data. Collecting data using questionnaires and in-depth interviews with community leaders. Respondents were determined hundred peoples with proportional random sampling technique. Data analysis used confirmatory factor analysis techniques. The results showed that all factors, both social, cultural, community participation, and environmental factors had a significant effect on community motivation to support the development of tourist village. Statistically, of the 4 factors, the community participation factor is the most dominant, followed by cultural, social, and environmental factors. This means that the community participation factor is the main factor for the community to support the development of tourist village in their village.
PERAN DIGITAL MARKETING DALAM PENGEMBANGAN DESA WISATA DI KABUPATEN TABANAN Darmayanti, Putu Widya; I Made Darma Oka; Fransiska Fila Hidayana
Jurnal Kajian dan Terapan Pariwisata Vol 3 No 2 (2023): May Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v3i2.78

Abstract

This article examines the role of digital marketing in the development of tourist villages. This research uses qualitative data. Collecting data using in-depth interviews with community leaders. Data analysis used qualitative data analysis techniques. The results showed that the role of digital marketing in tourist villages makes big contribution to influences the sustainability of tourist villages. The development of digital marketing is able to have positive impact in introducing and promoting tourism villages. The application of digital marketing carried out by each tourism can be an opportunity for the number of tourist visits. It is recommended that the tourism stakeholders must synergize to the development of the tourism village remains sustainable.
ENVIRONMENTAL FACTORS: DOMINANT MOTIVATION OF THE BONGAN COMMUNITY TO SUPPORT THE DEVELOPMENT OF TOURIST VILLAGE Oka, I Made Darma; Darmayanti, Putu Widya
Journal of Business on Hospitality and Tourism Vol. 6 No. 1 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i1.195

Abstract

This article discusses the factors that motivate the Bongan’s community to support the development of tourist village. The research used qualitative and quantitative data collected by distributing questionnaires to and conducting an in-depth interview with those who are knowledgeable of the tourism development at the Bongan village. The samples included 100 respondents determined using the proportional random sampling technique. The data were analyzed using the confirmatory factor analysis technique to confirm the factors that motivate the local community to support the development of tourist village. The research shows that the environmental, social, community participation, and cultural factors have significantly contributed to support the development of tourist village. The environmental factor is the most dominant one followed by the social, community participation, and cultural factors. This mean that the environmental factor is the main reason why the local community supports the development of tourist village at the Bongan village.
Co-Authors A.A. Sagung Ayu Srikandi Putri Fila Hidayana, Fransiska Fransiska FIla Hidayana I Ketut Suparta I Made Budiasa I Made Darma Oka I Made Darma Oka, I Made Darma Ni Gst Nym Suci Murni Suarja, I Ketut Wijaya, I Nyoman Mokoh Wijayasa, I Wayan