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Teknik copywriting pada media sosial perpustakaan di Pontianak sebagai strategi pemasaran digital Hanum, Atiqa Nur Latifa; Priyadi, Antonius Totok
Berkala Ilmu Perpustakaan dan Informasi Vol 20 No 2 (2024): December
Publisher : Perpustakaan Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/bip.v20i2.10922

Abstract

Introduction. This paper aims to identify copywriting techniques used in managing Instagram media of various libraries in Pontianak and the extent of their impact on the target users’ decision to use the library as a learning resource. Data Collection Methods. We used a qualitative approach with virtual observation, literature studies, semi-structured interviews with eight users as participants. Data Analysis. We used data reduction, data presentation to draw conclusion. We used triangulation, cross-checking on key informants and specialists to validate the results. Results and Discussion. Copywriting techniques have not been carried out by all library managers so that the AIDA formula is not visible in every instagram content. Inconsistency in the application of copywriting formula affects the interest of library users in seeing to the information delivered through instagram content. The inconsistency was influenced by librarian’s knowledge and copywriting skills. The library received a positive response marked by library visits, collection utilization, and user participation which increased (although not significantly) because marketing strategies need to be improved. Conclusion. Library managers still focus on quantity and pay less attention to the quality of instagram content so that improving copywriting skills is less of a concern.
PENGARUH KUALITAS LAYANAN SIRKULASI PEMUSTAKA MELALUI INDEKS KEPUASAN MAHASISWA DI PERPUSTAKAAN POLTEKKES KEMESKES PONTIANAK Martina, Melinia; Hanum, Atiqa Nur Latifa; Saman, Sisilya
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 13, No 7 (2024): Juli 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v13i7.78590

Abstract

This research aims to determine the level of user satisfaction and circulation services, as well as the influence of user satisfaction on circulation services at the Pontianak Ministry of Health Polytechnic library. This quantitative study uses a descriptive approach, with a population of all enrolled students from 2019 to 2022, totaling 568 individuals. Using the Slovin formula, the sample size was determined to be 85 respondents. Data was collected through observation and questionnaires, utilizing a Likert scale for measurement. Validity was assessed with a sample size of 30 using the Pearson method, while reliability was tested with a sample of 30 using Cronbach's Alpha. Data analysis included calculating averages and overall means. Hypothesis testing was conducted through simple linear regression and product-moment correlation tests. The results indicate that circulation services scored 4.12, and user satisfaction scored 4.07, both falling in the high assessment range (3.40-4.20). User satisfaction positively and significantly affects circulation services at the library.
UPAYA MENINGKATKAN MINAT BACA DAN KUNJUNG PERPUSTAKAAN OLEH GURU DAN SISWA SMP NEGERI 16 PONTIANAK MELALUI PROGRAM LITERASI Larasati, Larasati; Hanum, Atiqa Nur Latifa; Madeten, Sisilya Saman
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 12, No 1 (2023): Januari 2023
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v12i1.61484

Abstract

Reading and writing skills in Indonesia are still relatively low compared to other countries. Literacy activities can be used as an activity to increase interest in reading and student visits to the library, but it also requires efforts and strategies that must be done. This study aims to determine the strategy used by SMP Negeri 16 Pontianak in increasing interest in reading and visiting through literacy programs. This type of research method is qualitative in the form of descriptive, data collection techniques by interview, indirect observation, and documentation, the research subject is 5 informants. Data analysis with data reduction, data presentation, and conclusion drawing. Validity data tests include trustworthiness, transferability, reliability, and verifiability. Research result 1) reading activities 15 minutes before learning began, and teachers participating in FIM activities, 2) students' interest in visiting the library was still low due to lack of attention to the library, 3) this activity has had a positive impact on students and teachers, it was seen that interest in reading and writing began increases, 4) the existing obstacles are possibility of inadequate facilities and infrastructure to support literacy activities. At the end school's efforts to increase interest in reading and visiting through literacy activities have been going well.
PENGEMBANGAN MEDIA PROMOSI PERPUSTAKAAN ROSELLA GENEMETRIK Wulandari, Uci; Hanum, Atiqa Nur Latifa; Madeten, Sisilya Saman
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 13, No 12 (2024): Desember 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v13i12.76826

Abstract

The library is not only a place to develop promotional media, but the library also has several activities that exist in libraries in general, such as early childhood education, posyandu and waste banks. The aim of this research is to describe the use of promotional media in the Rosella Genemetric Library and determine the obstacles faced in the use of promotional media. This research uses qualitative methods by collecting data through observation, interviews and documentation. The research subjects were 4 informants. The research results show that the Rosella Genemetry Library has carried out library promotions, but the library is less active and varied in preparing promotional media. The library tries to carry out activities held by the library as a direct approach in promoting its library with the aim of informing about the various collections in the Rosella Genemetri Library so that people are interested in visiting and reading the books there. Therefore, by providing information by promoting the library, we also need to carry out many activities so that other visitors and the public are enthusiastic about participating in each of these activities. With this activity at the Rosella Genemetric library, it can also be used as promotional material for social media such as posting on Instagram, Facebook or other social media when the activity starts.
ANALISIS GAYA KEPEMIMPINAN KEPALA UPA. PERPUSTAKAAN UNIVERSITAS TANJUNGPURA UNTUK MENGOPTIMALISASIKAN LAYANAN Inul, Inul; Hanum, Atiqa Nur Latifa; Madeten, Sisilya Saman
Jurnal Dedikasi Pendidikan Vol 9, No 2 (2025): JULI 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/dedikasi.v9i2.6500

Abstract

Effective leadership is instrumental in improving employee performance and motivation. The leadership style applied can significantly affect employee performance. Libraries in higher education require a leadership approach that is capable of managing information services optimally. However, there is still a lack of understanding of the most appropriate leadership style to meet the challenges and special needs of their management. This study aims to analyze the leadership style applied by the Head of UPA. Tanjungpura University Library and its impact on employee performance in the service section and its role in increasing employee motivation. The research used qualitative methods with research techniques in-depth interviews with 5 resource persons, non-participatory observation, and documentation. Data analysis techniques use data reduction, data presentation, conclusion drawing, while data validity testing with extended observation, increasing persistence, and triangulation. The results showed that the democratic leadership style applied by the head of the library has a positive influence on employee performance by increasing morale, strengthening participation, improving communication, and opening opportunities for employees to develop professionally. This leadership style also succeeded in increasing employee motivation by involving them in decision making, fostering a sense of responsibility, and strengthening relationships between teams. Proposals to strengthen the practice of democratic leadership is to more actively involve employees in the decision-making process, organizing regular forums or meetings, maintaining open two-way communication, and giving rewards. meetings, maintaining open two-way communication, and rewarding employee contributions
FAKTOR PERILAKU PENCARIAN INFORMASI SISWA DI PERPUSTAKAAN SD NEGERI 34 PONTIANAK KOTA Niarti, Intan; Hanum, Atiqa Nur Latifa; Rahman, Miftah
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 13, No 12 (2024): Desember 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v13i12.76827

Abstract

Student information search behavior is how to find information through the media and some get information from the school library. The purpose of this study was conducted to find out how internal factors and external factors that influence the search behavior of information on students of SD Negeri 34 Pontianak City. This study uses a descriptive method with a qualitative approach. The data collection method of this study uses observations, interviews, and documentary techniques. Data analysis techniques use data reduction, data presentation, and conclusions. Data validity techniques use credibility tests, increase perseverance, and triangulation. The results of the study showed that the internal factor that most influences information search is a person's psychological condition, because searching for information does not necessarily depend on mood because information is very important for everyday life. The second internal factor is the demographic factor, because it requires adequate facilities so that information can be obtained easily. The external factor that most influences information search is the environment, where the role of the school is very supportive of students in finding the information they want and the school also provides facilities such as libraries to support students in finding the information they need.
Penataan ruang perpustakaan untuk meningkatkan minat baca siswa di Perpustakaan Ibnu Sina SMP Negeri 12 Pontianak Sahidi, Sahidi; Sulastri, Umi; Hanum, Atiqa Nur Latifa
Al-Kuttab : Jurnal Kajian Perpustakaan, Informasi dan Kearsipan Vol 6, No 1 (2024): Al-Kuttab: Jurnal Kajian Perpustakaan, Informasi dan Kearsipan
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/ktb.v6i1.9510

Abstract

This research aims to determine the spatial planning of libraries in increasing students' interest in reading as well as the spatial planning strategies used to attract students' interest in reading. The method used is a qualitative method, by obtaining data and then analyzing it using descriptive analysis. Data collection techniques through observation, interviews and documentation techniques. Interviews were conducted with 4 informants. Data analysis techniques use data reduction, data presentation and conclusions. Data validity techniques use four techniques: credibility, transferability, dependability, confirmability. The results of the research show that the spatial planning of the Ibnu Sina library at SMP Negeri 12 Pontianak as a whole has been running but has not yet reached the ideal standard based on the 2015 school library spatial planning guidelines. Indicators that are still lacking are the aspects of airing, instructions or signs. Meanwhile, the indicators for coloring, security, safety and accessibility have been met. The strategy used to increase interest in reading in the library is through physical and non-physical arrangements in the form of library facilities in the form of collection development, literacy activities and promotions which are considered to have been implemented although not yet optimal and still need to be improved.   
IMPLEMENTASI GERAKAN LITERASI SEKOLAH DALAM MENUMBUHKAN BUDAYA LITERASI DI SMP NEGERI 2 PONTIANAK Normala, Normala; Hanum, Atiqa Nur Latifa; Amir, Amriani
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 13, No 4 (2024): APRIL 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v13i4.77100

Abstract

Gerakan Literasi Sekolah (GLS) is one of the government's initiatives to address the issue of students' poor interest in reading in Indonesia. This research was carried out with the purpose of determining how the implementation of GLS at SMP Negeri 2 Pontianak. This study employs research methodologies based on a case study methodology. In order to collect data, in-depth observations and interviews with eight informants were conducted. Data reduction, data presentation, and conclusion drafting are data analysis techniques employed in this study, while the triangulation approach is used to measure validity. The findings revealed that the School Literacy Movement at SMP Negeri 2 Pontianak was implemented in stages of habituation, development, and learning. The habituation step involves students reading non-lesson books for 15 minutes, followed by the development stage, in which they are requested to reply to the book in the form of a summary. Students are expected to convey the outcomes of literacy exercises in various types of work during the learning stage. Faces challenges such as a shortage of library resources, a lack of enthusiasm, and parental support. To address this issue, attempts are being made to urge students to produce reading materials individually and then trade reading materials with classmates, to socialize pupils about the value of literacy, and to develop literacy drive. The ultimate result is that the implementation of Gerakan Literasi Sekolah in developing a literacy culture at SMP Negeri 2 Pontianak went well, but not optimally since there are still hurdles in its implementation.
KEPUASAN SISWA TERHADAP PELAYANAN DI PERPUSTAKAAN SMA NEGERI 2 SUNGAI RAYA Deti, Carbelita Wirandi; Hanum, Atiqa Nur Latifa; Rahman, Mifta
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 13, No 3 (2024): Maret 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v13i3.75981

Abstract

The library will be positively evaluated by its patrons if it can provide quality services. The level of satisfaction among students at SMA Negeri 2 Sungai Raya with the library services is still low, with only 45% of the 688 students who visit the library. This research aims to determine student satisfaction with the services at SMA Negeri 2 Sungai Raya's library. The researcher used a quantitative approach with a population of 688 and a sample of 87 students. Data collection was done through observation followed by questionnaire distribution. Data were measured using a Likert scale. Pearson correlation was used to test validity on 30 samples, while Alpha Cronbach was used to test reliability on 30 samples. Data processing involved calculating the mean and grand mean of the overall averages. Hypothesis testing included simple linear regression and product-moment correlation tests. The findings of the study indicate that the librarian's service variable with a grand mean score of 3.78 from all indicators falls within the high scale range (3.40 - 4.20). This is because the librarian is making efforts to develop innovative and relevant services in line with technology and user needs. The patron satisfaction variable also has a grand mean score of 3.72 from all indicators and falls within the high scale range (3.40 - 4.20). This is because there are significant benefits when the library has a collection that is suitable and of high quality, which increases patron satisfaction.
MANAJEMEN LAYANAN PERPUSTAKAAN DIGITAL IKIP PGRI PONTIANAK Abner, Andrew Melianus; Hanum, Atiqa Nur Latifa; Saman, Sisilya
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 13, No 4 (2024): APRIL 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The results showed that the digital library has implemented management in providing services. In providing services, of course there are basic things to manage a library that has so much library material, and needs expertise in operating it. However, in its operation, management still experiences obstacles, namely circulation services, internet access and websites, however, management is open to criticism and suggestions that can be accessed via email which has been included in the IKIP PGRI Pontianak digital library. This research is to describe service management in the digital library at IKIP PGRI Pontianak. The focus of this research is on the management aspects of IKIP PGRI Pontianak digital library services, especially on service management procedures in the digital library owned by IKIP PGRI Pontianak. By using qualitative methods with data collection techniques through observation, interviews and using documentation, the research subjects interviewed were 7 informants in the IKIP PGRI library as well as IKIP PGRI Pontianak students or outside students who had accessed the IKIP PGRI Pontianak digital library.