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Teknik copywriting pada media sosial perpustakaan di Pontianak sebagai strategi pemasaran digital Hanum, Atiqa Nur Latifa; Priyadi, Antonius Totok
Berkala Ilmu Perpustakaan dan Informasi Vol 20 No 2 (2024): December
Publisher : Perpustakaan Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/bip.v20i2.10922

Abstract

Introduction. This paper aims to identify copywriting techniques used in managing Instagram media of various libraries in Pontianak and the extent of their impact on the target users’ decision to use the library as a learning resource. Data Collection Methods. We used a qualitative approach with virtual observation, literature studies, semi-structured interviews with eight users as participants. Data Analysis. We used data reduction, data presentation to draw conclusion. We used triangulation, cross-checking on key informants and specialists to validate the results. Results and Discussion. Copywriting techniques have not been carried out by all library managers so that the AIDA formula is not visible in every instagram content. Inconsistency in the application of copywriting formula affects the interest of library users in seeing to the information delivered through instagram content. The inconsistency was influenced by librarian’s knowledge and copywriting skills. The library received a positive response marked by library visits, collection utilization, and user participation which increased (although not significantly) because marketing strategies need to be improved. Conclusion. Library managers still focus on quantity and pay less attention to the quality of instagram content so that improving copywriting skills is less of a concern.
PENGARUH KUALITAS LAYANAN SIRKULASI PEMUSTAKA MELALUI INDEKS KEPUASAN MAHASISWA DI PERPUSTAKAAN POLTEKKES KEMESKES PONTIANAK Martina, Melinia; Hanum, Atiqa Nur Latifa; Saman, Sisilya
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 13, No 7 (2024): Juli 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v13i7.78590

Abstract

This research aims to determine the level of user satisfaction and circulation services, as well as the influence of user satisfaction on circulation services at the Pontianak Ministry of Health Polytechnic library. This quantitative study uses a descriptive approach, with a population of all enrolled students from 2019 to 2022, totaling 568 individuals. Using the Slovin formula, the sample size was determined to be 85 respondents. Data was collected through observation and questionnaires, utilizing a Likert scale for measurement. Validity was assessed with a sample size of 30 using the Pearson method, while reliability was tested with a sample of 30 using Cronbach's Alpha. Data analysis included calculating averages and overall means. Hypothesis testing was conducted through simple linear regression and product-moment correlation tests. The results indicate that circulation services scored 4.12, and user satisfaction scored 4.07, both falling in the high assessment range (3.40-4.20). User satisfaction positively and significantly affects circulation services at the library.
UPAYA MENINGKATKAN MINAT BACA DAN KUNJUNG PERPUSTAKAAN OLEH GURU DAN SISWA SMP NEGERI 16 PONTIANAK MELALUI PROGRAM LITERASI Larasati, Larasati; Hanum, Atiqa Nur Latifa; Madeten, Sisilya Saman
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 12, No 1 (2023): Januari 2023
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v12i1.61484

Abstract

Reading and writing skills in Indonesia are still relatively low compared to other countries. Literacy activities can be used as an activity to increase interest in reading and student visits to the library, but it also requires efforts and strategies that must be done. This study aims to determine the strategy used by SMP Negeri 16 Pontianak in increasing interest in reading and visiting through literacy programs. This type of research method is qualitative in the form of descriptive, data collection techniques by interview, indirect observation, and documentation, the research subject is 5 informants. Data analysis with data reduction, data presentation, and conclusion drawing. Validity data tests include trustworthiness, transferability, reliability, and verifiability. Research result 1) reading activities 15 minutes before learning began, and teachers participating in FIM activities, 2) students' interest in visiting the library was still low due to lack of attention to the library, 3) this activity has had a positive impact on students and teachers, it was seen that interest in reading and writing began increases, 4) the existing obstacles are possibility of inadequate facilities and infrastructure to support literacy activities. At the end school's efforts to increase interest in reading and visiting through literacy activities have been going well.
PENGEMBANGAN MEDIA PROMOSI PERPUSTAKAAN ROSELLA GENEMETRIK Wulandari, Uci; Hanum, Atiqa Nur Latifa; Madeten, Sisilya Saman
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 13, No 12 (2024): Desember 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v13i12.76826

Abstract

The library is not only a place to develop promotional media, but the library also has several activities that exist in libraries in general, such as early childhood education, posyandu and waste banks. The aim of this research is to describe the use of promotional media in the Rosella Genemetric Library and determine the obstacles faced in the use of promotional media. This research uses qualitative methods by collecting data through observation, interviews and documentation. The research subjects were 4 informants. The research results show that the Rosella Genemetry Library has carried out library promotions, but the library is less active and varied in preparing promotional media. The library tries to carry out activities held by the library as a direct approach in promoting its library with the aim of informing about the various collections in the Rosella Genemetri Library so that people are interested in visiting and reading the books there. Therefore, by providing information by promoting the library, we also need to carry out many activities so that other visitors and the public are enthusiastic about participating in each of these activities. With this activity at the Rosella Genemetric library, it can also be used as promotional material for social media such as posting on Instagram, Facebook or other social media when the activity starts.
ANALISIS GAYA KEPEMIMPINAN KEPALA UPA. PERPUSTAKAAN UNIVERSITAS TANJUNGPURA UNTUK MENGOPTIMALISASIKAN LAYANAN Inul, Inul; Hanum, Atiqa Nur Latifa; Madeten, Sisilya Saman
Jurnal Dedikasi Pendidikan Vol 9, No 2 (2025): JULI 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/dedikasi.v9i2.6500

Abstract

Effective leadership is instrumental in improving employee performance and motivation. The leadership style applied can significantly affect employee performance. Libraries in higher education require a leadership approach that is capable of managing information services optimally. However, there is still a lack of understanding of the most appropriate leadership style to meet the challenges and special needs of their management. This study aims to analyze the leadership style applied by the Head of UPA. Tanjungpura University Library and its impact on employee performance in the service section and its role in increasing employee motivation. The research used qualitative methods with research techniques in-depth interviews with 5 resource persons, non-participatory observation, and documentation. Data analysis techniques use data reduction, data presentation, conclusion drawing, while data validity testing with extended observation, increasing persistence, and triangulation. The results showed that the democratic leadership style applied by the head of the library has a positive influence on employee performance by increasing morale, strengthening participation, improving communication, and opening opportunities for employees to develop professionally. This leadership style also succeeded in increasing employee motivation by involving them in decision making, fostering a sense of responsibility, and strengthening relationships between teams. Proposals to strengthen the practice of democratic leadership is to more actively involve employees in the decision-making process, organizing regular forums or meetings, maintaining open two-way communication, and giving rewards. meetings, maintaining open two-way communication, and rewarding employee contributions
FAKTOR PERILAKU PENCARIAN INFORMASI SISWA DI PERPUSTAKAAN SD NEGERI 34 PONTIANAK KOTA Niarti, Intan; Hanum, Atiqa Nur Latifa; Rahman, Miftah
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 13, No 12 (2024): Desember 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v13i12.76827

Abstract

Student information search behavior is how to find information through the media and some get information from the school library. The purpose of this study was conducted to find out how internal factors and external factors that influence the search behavior of information on students of SD Negeri 34 Pontianak City. This study uses a descriptive method with a qualitative approach. The data collection method of this study uses observations, interviews, and documentary techniques. Data analysis techniques use data reduction, data presentation, and conclusions. Data validity techniques use credibility tests, increase perseverance, and triangulation. The results of the study showed that the internal factor that most influences information search is a person's psychological condition, because searching for information does not necessarily depend on mood because information is very important for everyday life. The second internal factor is the demographic factor, because it requires adequate facilities so that information can be obtained easily. The external factor that most influences information search is the environment, where the role of the school is very supportive of students in finding the information they want and the school also provides facilities such as libraries to support students in finding the information they need.
Peran Layanan Perpustakaan SMP Suster Pontianak dalam Mendukung Kurikulum Merdeka Belajar Daspama, Dolla Rezna; Madeten, Sisilya Saman; Hanum, Atiqa Nur Latifa
Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI) Vol. 5 No. 4 (2025): Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI), 2025 (4)
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/jppi.v5i4.2340

Abstract

Perpustakaan sekolah memiliki fungsi strategis dalam meningkatkan literasi, kreativitas, serta kemandirian belajar peserta didik. Peran tersebut diwujudkan melalui penyediaan sumber informasi yang relevan, pelaksanaan kegiatan literasi, serta dukungan terhadap pembelajaran berbasis proyek. Penelitian ini bertujuan untuk mengetahui peran layanan perpustakaan dalam mendukung implementasi Kurikulum Merdeka di SMP Suster Pontianak serta untuk mengetahui bentuk layanannya. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Teknik pengumpulan data mencakup wawancara mendalam terhadap lima informan yang dipilih melalui teknik purposive sampling, observasi aktivitas perpustakaan, dan studi dokumentasi. Data dianalisis dengan tahapan reduksi, penyajian, dan penarikan kesimpulan secara sistematis guna memperoleh temuan yang valid dan reliabel. Hasil penelitian menunjukkan bahwa perpustakaan berperan aktif dalam mendukung kurikulum melalui penyediaan koleksi buku yang sesuai, pelaksanaan kegiatan seperti pojok baca dan diskusi buku, serta kolaborasi dengan guru dalam kegiatan pembelajaran. Namun demikian, ditemukan beberapa kendala seperti keterbatasan infrastruktur digital, kurangnya ruang baca yang memadai, dan dan layanan yg masih manual. Meskipun demikian, perpustakaan tetap menjadi sarana penting dalam membentuk karakter peserta didik melalui penguatan nilai-nilai Profil Pelajar Pancasila. Temuan ini mengindikasikan pentingnya peningkatan fasilitas perpustakaan, perluasan akses digital, serta penguatan kolaborasi antara pustakawan dan tenaga pendidik agar perpustakaan dapat berfungsi optimal sebagai pusat pembelajaran abad ke-21.