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All Journal Ars: Jurnal Seni Rupa dan Desain DeKaVe Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar ANDHARUPA Dinamisia: Jurnal Pengabdian Kepada Masyarakat Visualita : Jurnal Online Desain Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Besaung : Jurnal Seni Desain dan Budaya Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat eProceedings of Art & Design Jurnal Abdimas Serat Rupa: Journal of Design
Aisyi Syafikarani
Telkom University
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Abdimas

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Redesigning Cireng Chips Product Packaging in an Effort to Increase Brand Awareness Syafikarani, Aisyi; Muthmainnah, Ligar; Nastiti, Nisa Eka; Purwaningtyas, Abigail Nike
Jurnal Abdimas Vol. 29 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/tmj9pj55

Abstract

Gorciuk is an MSME that produces Cireng Chips with tapioca as the raw material. One of the local ingredients that is gluten-free and the seasoning is without MSG. This product was initially only intended and served for children with disabilities who had to reduce Gluten and without MSG which is one of the addictive ingredients and is not recommended for excessive consumption. Now foods with low Gluten content and without MSG are also quite sought after because many consumers are starting to pay attention to healthy food. With the high interest of consumers in the market, Gorciuk has begun to expand the types of products produced. Currently, Gorciuk markets its products with 2 flavor choices, namely pecel seasoning and salted cheese. However, the high interest of consumers is still not balanced with a representative packaging design, therefore Gorciuk currently needs to redesign the Product Packaging that they sell in order to increase Brand Awareness. The current condition is that Gorciuk markets its products only with simple packaging in the form of ordinary plastic that is not attractive and does not characterize their own typical cireng chips. This obstacle is the reason for the PKM team in implementing the Packaging Design grant using the DKV principle at Gorciuk. The Community Service Team consisting of three lecturers and students will design and apply the principles of DKV to Gorciuk.
Co-Authors Addin Muhammad Amin Adya Mulya Prajana Agung Rangga, I Gusti Al Ghozali, Thaariq Alam, Samsul Alsuria, Haura Khansa Alvaro, Audy Ryan Andriani Barlian, Yelly Angeline, Winnie Anigma, Ilham Apsari Wiba Pamela Ariq, Muhammad Naufal Astiti Ramdani Astiti Ramdani Elmanisa Athaya, Hafizh Nur Azizah, Syahrilla Putri Bijaksana Prabawa Budi Haswati, Sri Maharani Carissa Zafira Damario Alghifari Dwianto, Muhammad Agung Yoga Emirza Muhammad Arsy Fadillah, Muhammad Ferdy Farid, Windah Wahyuni Atika Fauziah, Laila Nur Favian, Dimas Arya Fernanda Witanto, Resky Fizky Anggadibya, Andika Ghani Rizki, Irham Gusti Ayu Pramesthi Kirana Hasna Rizki Hanifa Hilman Fa’iq, Muhammad I Gusti Agung I Gusti Agung Rangga Lawe Ibrahim, Salman Faris Inayah, Aisyah Nurul Ira Wirasari Irham Ghani Rizki Jeshan, Daniel Keisya Regina Putri Wisaksono Laila Nur Fauziah Luthfy Akbar, Muhammad Malik Akbarkhan, Reno Moesalevie, Alya Nazhifa Mohamad Tohir Muhammad Fakhrian Priyangga Muhammad, Irgi Izha Mulyana, Shela Haniffah Munawar, Akmal Risambas Muthmainnah, Ligar Nazilah Rasyidah Aini Nina Nursetia Ningrum Nina Nursetia Ningrum Ningrum, Nina Nursetya Nisa Eka Nastiti Nuraini, Aisyah Nurul Fitriana Bahri Octavia Muslimah, Vani Octaviani, Silvi Olivine Alifaprilina Supriadi Orlinfelicia, Rinda Palit, Ryan Taufiq Rachman Peppita Bella Azelia Perdana, Muhamad Daffa Pramono, Aqilla Rizky Purwaningtyas, Abigail Nike Putra, Andika Raja Iskandar Rahmiati Aulia Ramadhan, Al-Rito Fajar Ramadhani, Hilmi Muhammad Rasyid, Muhamad Rainaldy Razi, Aria Ar Rully Sumarlin Runik Machfiroh Siti Hajar Komariah Sonson Nurusholih Sri Nurbani Suhaila, Hafifah Syarip Hidayat William, Kevin Hasian Yassir Darajatin Yelly Andriani Barlian Zainindiyah, Amelia