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All Journal Ars: Jurnal Seni Rupa dan Desain DeKaVe Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar ANDHARUPA Dinamisia: Jurnal Pengabdian Kepada Masyarakat Visualita : Jurnal Online Desain Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Besaung : Jurnal Seni Desain dan Budaya Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat eProceedings of Art & Design Jurnal Abdimas Serat Rupa: Journal of Design
Aisyi Syafikarani
Telkom University
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : DeKaVe

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Re-aktualisasi Tato pada Iklan A Mild “You Will Figure It Out” dalam Membentuk Positioning Produk Aisyi Syafikarani
DeKaVe Vol 11, No 2 (2018): Jurnal DeKaVe Vol. 11 No. 2 2018
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (779.398 KB) | DOI: 10.24821/.v11i2.2654

Abstract

Abstract.Indonesia has a variety of cultures that produce works of art and one of them is a tattoo. The oldest tattoos in Indonesia are those owned by the Mentawai and Dayak tribes. But in its development the meaning of tattoos has been re-actualized into bad value. The shift in interpretation of tattoo stigma is used by A Mild to shape the positioning of its products in the minds of consumers. A Mild "You Will Figure it Out" took an extreme step, choosing to lift the identity of young minorities who were considered one eye, one of which was the character of a young tattooed person.The ad visualization study will be analyzed using descriptive qualitative methods. The analysis will be divided into two stages, first stage is analyzing audio visual elements in advertisements, namely hear words, color, music, picture, seen words and movement. As well as analyzing filmic dramatiology with cinematographic theory which includes the camera's point of view, image size, lighting and settings. Then in the second stage, it is analyzing the shift of interpretation using the semiotic approach which refers to Roland Barthes's theory. Thus, this study can provide knowledge and insights about advertising and the development of design science, in the form of the application of analysis and criticism of the meaning in advertising, especially in the formation of product interpretation and positioning.Keywords:tattoos, re-actualization, cigarettes, semiotics, advertising
Co-Authors Addin Muhammad Amin Adya Mulya Prajana Agung Rangga, I Gusti Al Ghozali, Thaariq Alam, Samsul Alsuria, Haura Khansa Alvaro, Audy Ryan Andriani Barlian, Yelly Angeline, Winnie Anigma, Ilham Apsari Wiba Pamela Ariq, Muhammad Naufal Astiti Ramdani Astiti Ramdani Elmanisa Athaya, Hafizh Nur Azizah, Syahrilla Putri Bijaksana Prabawa Budi Haswati, Sri Maharani Carissa Zafira Damario Alghifari Dwianto, Muhammad Agung Yoga Emirza Muhammad Arsy Fadillah, Muhammad Ferdy Farid, Windah Wahyuni Atika Fauziah, Laila Nur Favian, Dimas Arya Fernanda Witanto, Resky Fizky Anggadibya, Andika Ghani Rizki, Irham Gusti Ayu Pramesthi Kirana Hasna Rizki Hanifa Hilman Fa’iq, Muhammad I Gusti Agung I Gusti Agung Rangga Lawe Ibrahim, Salman Faris Inayah, Aisyah Nurul Ira Wirasari Irham Ghani Rizki Jeshan, Daniel Keisya Regina Putri Wisaksono Laila Nur Fauziah Luthfy Akbar, Muhammad Malik Akbarkhan, Reno Moesalevie, Alya Nazhifa Mohamad Tohir Muhammad Fakhrian Priyangga Muhammad, Irgi Izha Mulyana, Shela Haniffah Munawar, Akmal Risambas Muthmainnah, Ligar Nazilah Rasyidah Aini Nina Nursetia Ningrum Nina Nursetia Ningrum Ningrum, Nina Nursetya Nisa Eka Nastiti Nuraini, Aisyah Nurul Fitriana Bahri Octavia Muslimah, Vani Octaviani, Silvi Olivine Alifaprilina Supriadi Orlinfelicia, Rinda Palit, Ryan Taufiq Rachman Peppita Bella Azelia Perdana, Muhamad Daffa Pramono, Aqilla Rizky Purwaningtyas, Abigail Nike Putra, Andika Raja Iskandar Rahmiati Aulia Ramadhan, Al-Rito Fajar Ramadhani, Hilmi Muhammad Rasyid, Muhamad Rainaldy Razi, Aria Ar Rully Sumarlin Runik Machfiroh Siti Hajar Komariah Sonson Nurusholih Sri Nurbani Suhaila, Hafifah Syarip Hidayat William, Kevin Hasian Yassir Darajatin Yelly Andriani Barlian Zainindiyah, Amelia