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All Journal Language Circle : Journal of Language and Literature Rekayasa: Jurnal Penerapan Teknologi dan Pembelajaran ELT Forum: Journal of English Language Teaching Rainbow : Journal of Literature, Linguistics and Cultural Studies Abdimas Universal Paramasastra: Jurnal Ilmiah Bahasa Sastra dan Pembelajarannya Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Varia Humanika ALLURE JOURNAL
Rosyidi, Mohamad Ikhwan
Rainbow: Journal Of Literature, Linguistics And Cultural Studies
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Women Oppression as A Result of Male Domination Represented in Malladi’s Novel The Mango Season Asturi, Ratna Dwi; Rosyidi, Mohamad Ikhwan
Allure Journal Vol 2, No 2 (2022): July 2022
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/allure.v2i2.11940

Abstract

Oppression is the name of social injustice. It is perpetuated through social institutions, practices, and norms on social group by social group. Indian society belongs to the man since time immemorial. The woman has been given a secondary and inferior position in her family and society. She has been facing injustice, suppression, oppression, subjugation, and exploitation in a male-dominated Indian society. This study aims to describe how male domination and women’s oppression experienced by women and its explanation in what extent oppression reject male domination represented in The Mango Season novel. The method used in this study is descriptive qualitative study and using Derrida’s theory of deconstruction to support the data. The main theory used in this study is Maine’s theory of Patriarchy in a perspective of feminist. This study shows that the novel deconstructs its portrayal of male’s domination towards women. So, by destabilizing the binary opposition in the novel, that are males oppose females, the males-females hierarchy are reversed.
PELATIHAN PENULISAN DESKRIPSI PRODUK PADA KEMASAN UNTUK MENINGKATKAN NILAI KONVERSI PENJUALAN PRODUK UMKM Rosyidi, Mohamad Ikhwan; Thohiriyah; Widayanti, Maria Johana Ari; Wulandari, Rini Susanti; Darmawan, Ruly Indra
Jurnal Abdimas Ilmiah Citra Bakti Vol. 6 No. 3 (2025)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v6i3.5591

Abstract

UMKM “Podo Senang” di Kabupaten Semarang menghadapi kendala rendahnya konversi penjualan produk keripik yang selama ini dipasarkan dengan model Business to Customer (B2C) melalui strategi luring, khususnya promosi dari mulut ke mulut. Permasalahan ini berdampak pada terbatasnya jangkauan pasar dan kurang optimalnya daya saing produk. Program pengabdian masyarakat ini bertujuan untuk meningkatkan konversi penjualan melalui pelatihan penulisan deskripsi produk (copywriting) pada kemasan, sehingga lebih menarik, persuasif, dan informatif. Mitra kegiatan adalah UMKM “Podo Senang” yang memproduksi berbagai keripik berbahan lokal, antara lain kacang hijau, kacang tanah, dan pisang. Metode pelaksanaan meliputi lokakarya partisipatif, diskusi interaktif, praktik menulis, serta pendampingan intensif dalam penyusunan deskripsi produk baru. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada penilaian daya tarik produk, dengan rata-rata skor meningkat dari 61 (pre-test) menjadi 83,3% (post-test). Temuan ini mengindikasikan bahwa copywriting efektif dalam memperkuat kemasan dan meningkatkan konversi penjualan UMKM.
Co-Authors Alfunisa, Genis Naila Alief Noor Farida Alim Sukrisno Andani, Viky Asturi, Ratna Dwi Ayuningtyas, Novia Sekar Bambang Purwanto Darmawan, Ruly Indra Indah Permatasari Maria Johana Ari Widayanti Nizar, Afif Alfia Normalisa, Devita Nur Farid, Muhammad Fadhli Nurrahman, Sadam Perdana, Putranto Adi Permatahati, Martinda Intan Rahayu Puji Haryanti Rini Susanti Wulandari Rodiyah - Rosita, Hanna Eka Ruly Indra Darmawan Setiaji, Febrian Ramadhani Setiawan, Nugraha Hery Thohiriyah Thohiriyah, Thohiriyah Yuni Dwi Susanti