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All Journal Jurnal Manajemen Teknologi Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Indikator: Jurnal Ilmiah Manajemen & Bisnis International Humanities and Applied Science Journal Jurnal Doktor Manajemen (JDM) International Journal of Social and Management Studies (IJOSMAS) Indonesian Journal of Business Analytics (IJBA) International Journal of Integrative Sciences Moneter : Jurnal Keuangan dan Perbankan International Journal of Asian Business and Management (IJABM) Enrichment: Journal of Multidisciplinary Research and Development International Journal of Management and Digital Business Journal of Sustainable Economic and Business
Mas Wahyu Wibowo
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : International Humanities and Applied Science Journal

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WILL DOMESTIC TOURISTS ADHERE TO HEALTH AND SAFETY PROTOCOL DURING POST COVID 19 PANDEMICS? EVIDENCE FROM INDONESIA. Paromauli Manurung; Mas Wahyu Wibowo
International Humanities and Applied Science Journal Volume 5, Issue 3, 2022
Publisher : Universitas Mercu Buana

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The purpose of this paper is to investigate the Indonesian domestic tourists’ protection behavior intention when travelling during the post-pandemic phase. This study employs the protective motivation theory (PMT) that involves the variables of perceived severity, perceived vulnerability, response efficacy, and self-efficacy to predict the protective behavior intention. Data were collected through 210 distributed questionnaires toward Indonesian domestic travelers. The collected data was analyzed by using SmartPLS. The Indonesian domestic travelers are mostly willing to comply with the health and safety procedure as imposed by the government when travelling during the post-pandemic phase. However, the respondents do not perceive themselves as vulnerable to the spread of covid 19 virus during traveling. The compliance toward the implementation of health and safety protocols and self confidence among Indonesian domestic tourists are high during traveling. Nevertheless, they do not consider themselves to be vulnerable with the covid 19. The results revealed that people are well-accustomed with the new normal to protect themselves from the exposure of covid 19 during traveling. The value of this study is the finding that the majority of Indonesian domestic tourists have adopted the safety and health protocol which increase their coping strategy in dealing with covid 19 as a threat during traveling.   
UNDERSTANDING INTENTION OF GENERATION Z TO REDUCE FOOD WASTE IN INDONESIA: A STUDY INTEGRATING THEORY OF PLANNED BEHAVIOR AND INDIGENOUS CULTURAL VALUES Alfianto, Yogi Fahreza; Wibowo, Mas Wahyu
International Humanities and Applied Science Journal Vol 8, No 3 (2025): VOLUME 8, ISSUE 3, 2025
Publisher : Universitas Mercu Buana

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Food waste has become an urgent global concern, with Indonesia facing notable economic, environmental, and social consequences. The present study examined the determinants of Generation Z’s intention to curb food waste in Indonesia using the Theory of Planned Behavior (TPB), which emphasizes attitudes, subjective norms, and perceived behavioral control. In addition, the research integrated indigenous cultural values, particularly religious and traditional values. Using a quantitative correlational approach, data were obtained from 200 respondents through purposive non-probability sampling. The analysis was performed using Structural Equation Modeling (SEM) via the Partial Least Squares (PLS) method. The results revealed that attitudes, perceived behavioral control, religious values, and traditional values significantly and positively influenced food waste reduction intention. Conversely, subjective norms were found to have no significant effect. These findings highlight that personal beliefs, self-regulation, and cultural values are more influential than social pressure in driving food waste reduction behaviors among Indonesian Generation Z.
Co-Authors Adi Nurmahdi Ahmad, Fauziah Sh Alfianto, Yogi Fahreza Ali Ali Hanafiah Andre Ludya Liap Anggraini , Inneke Anik Herminingsih Dewi Nusraningrum, Dewi Ding Chong Dudi Permana Dudi Permana Dwyliego septo wicaksono Fauziah Sh. Ahmad Fitria Damayanti Gian Rafi Firjatullah Hamsah, Dian Imaningsih , Erna Sofriana Indriyani Handyastuti Khalifa, Sri Aulia Laylatushufa, Nazilah Mario Saskara Pasamalangi Mawardi, Hakimah Neng Ayu Sri wahyuni Pangihutan, Windrapraja Paromauli Manurung Rahayu, Aditya Fajar Reinarto, Riko Sri Wahyuni Veithzal Rivai Zainal