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All Journal Jurnal Manajemen Teknologi Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Indikator: Jurnal Ilmiah Manajemen & Bisnis International Humanities and Applied Science Journal Jurnal Doktor Manajemen (JDM) International Journal of Social and Management Studies (IJOSMAS) Indonesian Journal of Business Analytics (IJBA) International Journal of Integrative Sciences Moneter : Jurnal Keuangan dan Perbankan International Journal of Asian Business and Management (IJABM) Enrichment: Journal of Multidisciplinary Research and Development International Journal of Management and Digital Business Journal of Sustainable Economic and Business
Mas Wahyu Wibowo
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Indonesian Journal of Business Analytics (IJBA)

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Hierarchical Concept to Build Value Co-Creation Gibson Guitar Community in Indonesia Mario Saskara Pasamalangi; Mas Wahyu Wibowo
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5572

Abstract

This research connects the Consumer Culture Theory (CCT) perspective with the Service-Dominant Logic (S-D Logic) theory to show how to deeply understand brands through the eyes of consumers and the co-creation of brand culture to create value. The research method used is qualitative with ethnographic research design and in-depth interviews with key informants and the data analysis process using NVIVO 12 Plus to get comprehensive results. The final result of this study found the right model concept in implementing value co-creation hierarchically to support the sustainable growth of the Gibson Guitar brand.
Co-Authors Adi Nurmahdi Ahmad, Fauziah Sh Ali Ali Hanafiah Andre Ludya Liap Anik Herminingsih Dewi Nusraningrum, Dewi Ding Chong Dudi Permana Dudi Permana Dwyliego septo wicaksono Erna Sofriana Imaningsih Fauziah Sh. Ahmad Fitria Damayanti Gian Rafi Firjatullah Hamsah, Dian Indriyani Handyastuti Inneke Anggraini Khalifa, Sri Aulia Laylatushufa, Nazilah Mario Saskara Pasamalangi Mawardi, Hakimah Pangihutan, Windrapraja Paromauli Manurung Rahayu, Aditya Fajar Reinarto, Riko Sri Wahyuni Veithzal Rivai Zainal