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All Journal Ulul Albab: Jurnal Studi dan Penelitian Hukum Islam EDUKASI: Jurnal Pendidikan Islam Al-Muqayyad Inspiring: English Education Journal GUYUB: Journal of Community Engagement BUANA GENDER : Jurnal Studi Gender dan Anak Journal of English Language Teaching, Linguistics and Literature (JETLEE) FENOMENA: Journal of Social Science Shahih : journal of islamicate multidisciplinary DISCOURSE : Indonesian Journal of Social Studies and Education At-Tahdzib: Jurnal Studi Islam dan Muamalah Madania: Jurnal Kajian Keislaman
Hidayati, Niswatin Nurul
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Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Journal : BUANA GENDER : Jurnal Studi Gender dan Anak

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Women and Investment: Analyzing Women’s Digital Existence in the Investment World through Simone de Beauvoir’s Perspective Hidayati, Niswatin Nurul
Buana Gender: Jurnal Studi Gender dan Anak Vol. 10 No. 2 (2025)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/bg.v10i2.9528

Abstract

This research aimed to examine women’s existence in the digital space, focusing specifically on female content creators and audiences as active investors. This research was carried out on social media platforms, YouTube and Telegram, particularly within the Bibit Telegram community. The research highlighted that women possess both knowledge and skills in financial literacy, especially in the area of investments. Simone de Beauvoir’s existentialist feminism was employed as the theoretical framework to explore this phenomenon. A qualitative approach using netnography was adopted to investigate cultural and social interactions within digital spaces. The findings revealed that women's digital presence revolves not around physical appearance but around investment activities. This demonstrates their capability to plan for their financial futures, take on decision- making roles, and effectively manage investment funds. In a broader sense, the research connects this phenomenon to gender equality in finance and the advancement of women’s financial literacy.
Co-Authors Abdul Ghofur Anisah, Ana Nur Ari Rohmawati Habib Ismail, Habib Mar'ah, Ana Kholifatul Mudhakir, Diki Ahmad Muhammad Aziz Muthmainnah, Khoiriyah Nihayah, Dewi Hidayatun Purnomo, Joko Hadi Rakhmat, Rakhmat Retnosari, Putri Rusgianto, Sulistya Saifullah, Moch. Sangaji, Ayu Indira Sangputri Sidik