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All Journal Jurnal Sosial Ekonomi Pertanian Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) JURNAL PENGABDIAN KEPADA MASYARAKAT Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL ILMIAH MAHASISWA AGROINFO GALUH Martabe : Jurnal Pengabdian Kepada Masyarakat Agrilan : Jurnal Agribisnis Kepulauan Dedication : Jurnal Pengabdian Masyarakat Agriecobis : Journal of Agricultural Socioeconomics and Business Jurnal Ilmiah Wahana Pendidikan Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Jurnal Pijar MIPA Mediagro

Wijaya, I Putu Eka

UNSIKA

Author-ID : 1176342

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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ANALISIS MOTIVASI PETANI DALAM MENANAM KOPI SANGGABUANA DI KABUPATEN KARAWANG (STUDI KASUS DESA MEKARBUANA KECAMATAN TEGALWARU) I Putu Eka Wijaya; Suhaeni Suhaeni; Luthfi Nur ’Azkiya
MEDIAGRO Vol 15, No 1 (2019)
Publisher : Universitas Wahid Hasyim

Sanggabuana coffee is a well known Robusta type coffee that has been cultivated in Karawang for years. This commodity has a high tolerance to diseases and has high caffeine, but in some ways has a cheaper price than Arabica type coffee. However, Sanggabuana coffee has been widely cultivated in Karawang and being the main commodity unique to Karawang. The purpose of this research is to know how high the motivation of the farmer to cultivate Sanggabuana coffee and the connection to the farmer motivation on the social-economic factor of cultivating Sanggabuana coffee. This research will be conducted in Karawang district (Case Study of Mekarbuana village, Tegalwaru sub-district) West Java, Indonesia, Using Primer dan secondary data set. Primer data gathered by direct interview to the farmer or selected respondents as a sample. Generally, respondents consist of the producer or Sanggabuana coffee farmer. Secondary data obtained from the department of agriculture in Karawang district, local agencies, and another related department. The sample is selected using Simple Random Sampling (SRS). The analysis method used in this research is Likert’s Summated Ratings and Spearman Rank Correlation. High motivation and social-economic that correlated to the level of education, experienced in farming and the number of family dependent possessed by the farmer as the result of this research. Keywords: Motivation, Sanggabuana coffee, Correlation.

APLIKASI MODEL E-MARKETPLACE DALAM E-AGRIBUSINESS Hilmi Arija Fachriyan; I Putu Eka Wijaya
MEDIAGRO Vol 14, No 1 (2018)
Publisher : Universitas Wahid Hasyim

Economic activity is currently entering an era called the era of digital economy. Digital economy involves the process of e-business or e-commerce that utilizes the internet network. The rapid growth of internet users in Indonesia has affected the agribusiness sector to adopt e-commerce called e-agribusiness.In line with the development of the internet, a new understanding of electronic marketing paradigm in e-agribusiness in the form of e-marketplace. Some agribusiness e-marketplace sites have been born in Indonesia such as "agromaret.com", "kecipir.com", "limakilo.id", and "agribisnispedia.com". These five agribusiness e-marketplaces each have their own characteristics, advantages and disadvantages. Basically, the success of an e-marketplace depends heavily on the level of involvement of the participating participants. The lack of e-marketplace reliability is often criticized as one of the key factors that reduce the confidence of sellers or buyers to participate. The process of maturing the e-marketplace is needed to influence the user's perception of the quality of the technical service, the quality of the content service and the quality of customer service. Therefore, there is pressure on the provider side to improve the quality of its services and offer something unique above industry standards to achieve a competitive advantage over other agribusiness e-marketplaces. Keywords:e-commerce, e-agribusiness, e-marketplace.

ANALISIS PEMETAAN SALURAN PEMASARAN KOPI SANGGABUANA KARAWANG I Putu Eka Wijaya; Novi Permata Indah; Arif Fadilla
MEDIAGRO Vol 17, No 2 (2021)
Publisher : Universitas Wahid Hasyim

Penelitian ini bertujuan untuk mengetahui pemetaan saluran pemasaran kopi Sanggabuana dengan menggunakan metode analisis deskriptif kualitatif dengan teknik pengambilan responden menggunakan simple random sampling dan snowball sampling. Simple Random Sampling digunakan untuk mendapatkan responed petani dan Snowball Sampling digunakan untuk menganalisis pelaku pasar hingga sampai pada tangan konsumen. Hasil yang telah dicapai dalam penelitian Saluran Pemasaran Kopi Sanggabuana di Kecamatan Tegalwaru Kabupaten Karawang memiliki tiga buah saluran yaitu : Saluran pemasaran I yang terdiri dari Produsen→BUMDes→Pedagang Pengecer→Konsumen; Saluran pemasaran II yang terdiri dari Produsen→Pengumpul (desa) →BUMDes→Pedagang Pengecer→Konsumen; Saluran pemasaran III yang terdiri dari Produsen→Pengumpul (desa) → Pengumpul (kabupaten) →Konsumen.

Co-Authors Abadi, Slamet Abu Bakar Abubakar Abubakar Abubakar Abubakar Adji, Bayu Mas Agustin, Shifa Ananda Alicia Nurfauzy Arif Fadilla Azahra, Siti Fatimah CS, Ansar Dian Permata Sari Dwi Nurhayati, Dwi Fachriyan, Hilmi Arija Fawwaz, Andhika Nadhif Hasan, Baharuddin Ibrahim Ibrahim Indah, Novi Permata Ipa Sari Kardi Jolanda, Hanifah Putri Junalia Muhammad Khairunnisa Khairunnisa Kurdi Kurdi Luthfi Nur ’Azkiya Luthfi Nur'azkiya Madjidainun Rahma Nabila, Putri Nasruddin Nasruddin Puspitaningrum, Adhelia Rachma Merisya Purwatiningsih Rahmawati, Tiara Rusmawati - Utami Sahruni, Ade Yuni Sendy Dewi Fifiyanti Suhaeni, Suhaeni Sulandjari, Kuswarini Tuti Nur'aeni Wagiono, Wagiono Yudistira, Indra Yusuf Muhyiddin Yusuf Muhyidin

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