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All Journal POROS TEKNIK Journal of Enterprise and Development (JED) Jurnal Pengabdian Masyarakat (ABDIRA) Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Mapping Idea and Literature Format Journal Of Human And Education (JAHE)
Andriani, Maya
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Penyajian Peta Kualitas Udara Kota Banjarmasin (SO2 dan NO2) Inayah, Nurul; Suhel, Henyningtyas; Andriani, Maya
POROS TEKNIK Vol. 11 No. 1 (2019)
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31961/porosteknik.v11i1.799

Abstract

Kota Banjarmasin sebagai ibu kota Kalimantan Selatan saat ini mengalami pertumbuhan kendaraan bermotor yang cukup tinggi sehingga menyebabkan kemacetan oleh kegiatan transportasi yang mengakibatkan pencemaran udara. Indeks Kualitas Udara dapat dipergunakan untuk menjembatani pemberian informasi tentang kualitas udara suatu perkotaan kepada komunitas masyarakat yang tidak mengenal betul tentang polusi udara dan merupakan salah satu metode tidak langsung yang digunakan untuk menginformasikan kondisi kualitas udara suatu perkotaan kepada masyarakat. Penelitian ini bertujuan untuk mengetahui nilai Indeks Pencemaran Udara (IPU) Kota Banjarmasin dengan Parameter SO2 (Belerang Dioksida)dan NO2 (Nitrogen Dioksida) Berdasarkan rentang Indeks Kualitas Udara (IKU). Titik Pantau Udara terdiri dari 5 kawasan yaitu di Jalan Lambung Mangkurat, Jalan S. Parman, Perumahan Kayu Tangi, Jalan Yos Sudarso, dan Jalan A. Yani Km.6 Kualitas udara Kota Banjarmasin dari hasil perhitungan dalam kategori sedang berdasarkan rentang indeks kualitas udara (51 – 100). Dengan nilai IPU yaitu : Jalan Lambung Mangkurat 97,469 ; Jalan S. Parman 97,674 ; Perumahan Kayu Tangi 98,013 ; Jalan Yos Sudarso 97,264 ; Jalan A. Yani Km.6 97,790.
Harnessing Digital Intelligence: Enhancing Effectiveness in Digital Marketing Sugiharto, Bambang; Harkim, H.; Hiya, Nirmadarningsih; Simanungkalit, Rejekia Vaizal; Andriani, Maya
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.770

Abstract

This qualitative study explores the dynamics of digital entrepreneurship and marketing, aiming to provide insights into the multifaceted nature of the digital economy. Employing a systematic literature review and thematic analysis methodology, the research delves into the role of platform-based business models, digital marketing strategies, and emerging trends within the digital landscape. The study reveals that platform ecosystems play a pivotal role in driving value creation and innovation, serving as catalysts for entrepreneurship by providing essential infrastructure and opportunities for value exchange. Additionally, it emphasizes the significance of data-driven decision-making and marketing analytics in optimizing digital marketing strategies, enabling businesses to deliver personalized experiences and drive engagement across multiple channels. Key findings include the transformative implications of platform-based business models for various stakeholders, the importance of user-centric design principles in enhancing customer experiences, and the challenges posed by regulatory compliance and technological integration. The study contributes to theoretical understanding by elucidating the complexities of digital entrepreneurship and marketing, while also offering practical implications for entrepreneurs to navigate the competitive digital marketplace successfully.
Strategic Human Resource Mapping and Sustainable HRM: Balancing Productivity and Employee Well-being Sugiharto, Bambang; Hiya, Nirmadarningsih; Simamora, Harkim; Gaol, Nickytha Linch De Hans Lumban; Andriani, Maya
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1362

Abstract

This study explores the strategic transformation of Human Resource Management (HRM) in the context of technological advancement, employee-centric practices, and sustainability integration. As HRM evolves from a traditional administrative function to a strategic organizational driver, technologies such as Big Data Analytics (BDA), Artificial Intelligence (AI), and HR Analytics play a critical role in enabling data-driven decision-making. These tools enhance employee attrition prediction, improve person-organization fit, and strengthen employer branding. Simultaneously, Strategic HRM (SHRM) emphasizes the alignment of HR policies with long-term organizational goals, contributing significantly to performance outcomes. Beyond operational efficiency, this paper highlights the growing importance of employee engagement, well-being, and sustainable HRM practices that support a healthy, inclusive, and balanced work environment. Sustainable HRM links employee well-being with organizational productivity while addressing social, environmental, and economic dimensions. The Dynamic Capability Theory provides the theoretical lens to understand how agile HR systems enhance organizational resilience and competitiveness amid rapidly changing business environments. This study formulates twelve hypotheses focusing on four key dimensions: technology integration in HRM, strategic HRM and performance, employee-centric practices, and industry-specific competency challenges. The hypothesized model outlines relationships between independent variables (technology, HRM strategy, competencies), mediating factors (psychological/social aspects, managerial roles), and dependent outcomes (performance, turnover, innovation, commitment). By synthesizing recent literature and identifying theoretical gaps—particularly in the areas of sustainability, social network utilization, and non-R&D employee innovation—this study contributes to advancing HRM research and proposes pathways for future exploration that are inclusive, data-driven, and aligned with dynamic organizational needs.
Sosialisasi Penyebab Kemiskinan Dan Penghambat Pertumbuhan Ekonomi Rakyat Miskin Di Daerah Kecamatan Medan Timur Sugiharto, Bambang; Harkim, Harkim; Simanungkalit, Rejekia V; Andriani, Maya; Siregar, Ilhamsyah
Journal Of Human And Education (JAHE) Vol. 4 No. 3 (2024): Journal of Human And Education
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i3.976

Abstract

Kemiskinan masih menjadi pekerjaan rumah bagi bansga ini. Hampir disetiap daerah di terdapat kelompok masyarakat miskin yang perlu penanganan sistematis dan konsisten. Salah satu kelompok mayarakat miskin berada di wilayah kecamatan Medan Timur. Menurut data BPS jumlah penduduk miskin di Kecamatan Medan Timur adalah 5 127 jiwa. Hal ini tentu mejadi keprihatinan kita semua. Tim PKM ( Pengabdian Kepada Masyarakat ) dari STIE Profesional dan dari UPMI, dalam konteks ini ingin berpartisipasi dalam upaya pemerintah mengurangi angka kemiskinan. Metode yang digunakan dalam pengabdian ini adalah sosialisasi penyebab kemiskinan , sehingga ada jalan keluar yang bisa ditempuh untuk menanggulanganginya. Hasil sosialisasi ini adalah masyarakat terutama yang berpendapatan rendah mendapatkan pengetahuan akan pentingnya meningkatkan income generate untuk kehidupan yang lebih sejahtera. Pengetahuan tentang kewirausahaan dan potensi daerah yang bisa di kembangkan menjadi materi yang mereka serap dengan amat antusias.
Sosialisasi Penyebab Kemiskinan Dan Penghambat Pertumbuhan Ekonomi Rakyat Miskin Di Daerah Kecamatan Medan Timur Sugiharto, Bambang; Harkim, Harkim; Simanungkalit, Rejekia V; Andriani, Maya; Siregar, Ilhamsyah
Journal Of Human And Education (JAHE) Vol. 4 No. 3 (2024): Journal of Human And Education
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i3.995

Abstract

Kemiskinan masih menjadi pekerjaan rumah bagi bansga ini. Hampir disetiap daerah di terdapat kelomok masyarakat miskin yang perlu penanganan sistematis dan konsisten. Salah satu kelompok mayarakat miskin berada di wilayah kecamatan Medan Timur. Menurut data BPS jumlah penduduk miskin di Kecamatan Medan Timur adalah 5 127 jiwa. Hal ini tentu mejadi keprihatinan kita semua. Tim PKM ( Pengabdian Kepada Masyarakat ) dari STIE Profesional dan dari UPMI, dalam konteks ini ingin berpartisipasi dalam upaya pemerintah mengurangi angka kemiskinan. Metode yang digunakan dalam pengabdian ini adalah sosialisasi penyebab kemiskinan , sehingga ada jalan keluar yang bisa ditempuh untuk menanggulanganginya. Hasil sosialisasi ini adalah masyarakat terutama yang berpendapatan rendah mendapatkan pengetahuan akan pentingnya meningkatkan income generate untuk kehidupan yang lebih sejahtera. Pengetahuan tentang kewirausahaan dan potensi daerah yang bisa di kembangkan menjadi materi yang mereka serap dengan amat antusias.
Sosialisasi Hilirisasi Untuk Membangun Ekonomi Bangsa Di Kelurahan Sidorame Barat 2, Medan Perjuangan Sugiharto, Bambang; Harkim, Harkim; Simanungkalit, Rejekia; Andriani, Maya; Marwan, Agus
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1933

Abstract

Industrial downstreaming is one of the government's strategies in strengthening the national economy by optimally utilizing natural resources and increasing added value. This program aims to increase the understanding of the community of Sidorame Barat 2 Urban Village, Medan Perjuangan, about the concept of downstreaming and its impact on the local and national economy. Through a socialization and education approach, this activity is expected to build community awareness of the importance of downstreaming in promoting sustainable economic growth. The results of this activity showed the community's enthusiasm to participate in downstream initiatives in their area as well as their increased understanding of the contribution of downstream in the nation's economic development.
Harnessing Digital Intelligence: Enhancing Effectiveness in Digital Marketing Sugiharto, Bambang; Harkim, H.; Hiya, Nirmadarningsih; Simanungkalit, Rejekia Vaizal; Andriani, Maya
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.770

Abstract

This qualitative study explores the dynamics of digital entrepreneurship and marketing, aiming to provide insights into the multifaceted nature of the digital economy. Employing a systematic literature review and thematic analysis methodology, the research delves into the role of platform-based business models, digital marketing strategies, and emerging trends within the digital landscape. The study reveals that platform ecosystems play a pivotal role in driving value creation and innovation, serving as catalysts for entrepreneurship by providing essential infrastructure and opportunities for value exchange. Additionally, it emphasizes the significance of data-driven decision-making and marketing analytics in optimizing digital marketing strategies, enabling businesses to deliver personalized experiences and drive engagement across multiple channels. Key findings include the transformative implications of platform-based business models for various stakeholders, the importance of user-centric design principles in enhancing customer experiences, and the challenges posed by regulatory compliance and technological integration. The study contributes to theoretical understanding by elucidating the complexities of digital entrepreneurship and marketing, while also offering practical implications for entrepreneurs to navigate the competitive digital marketplace successfully.
Green Craft Women: Pengembangan Produk Daur Ulang sebagai Wirausaha Sosial Perempuan Desa Sampali, Percut Sei Tuan Deliserdang Harkim, Harkim; De Hans, Nickytha Linch; Sugiharto, Bambang; Simanungkalit, Rejekia V.; Andriani, Maya
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1188

Abstract

Environmental issues from increasing non-organic waste, especially plastic and fabric scraps, have become serious in Sampali Village, Percut Sei Tuan District. Limited community knowledge, particularly among women, worsens the problem. To address this, the Green Craft Women program was developed as a community-based social entrepreneurship model empowering women to turn household waste into creative, eco-friendly crafts. The program integrates environmental preservation with economic empowerment through recycling training, small business management, digital marketing, and community branding. Implemented through observation, participatory training, and mentoring over three months, it involved 20 women from PKK and youth groups. Results showed improved waste management, entrepreneurial skills, and environmental awareness. Products such as recycled bags, wallets, and home decorations gained market appeal, supported by online promotion. This initiative fostered women’s independence, circular economy practices, and stronger community solidarity in environmental care.
Penguatan Kesadaran Masyarakat terhadap Risiko Banjir dan Dampaknya pada Sektor Ekonomi Lokal di Tapanuli Tengah dan Aceh Harkim, Harkim; Sugiharto, Bambang; Simanungkalit, Rejekia V; Andriani, Maya; Tarigan, Egy Juwita
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1938

Abstract

Flooding is one of the natural disasters that frequently occurs in the regions of Central Tapanuli and Aceh, causing not only physical damage but also significant impacts on the local economy. The low level of public awareness regarding flood risks, along with limited knowledge of its economic impacts, remains a major challenge in mitigation efforts. This community service activity aims to enhance public awareness and understanding of flood risks and their economic consequences. The methods used include participatory socialization, educational outreach, focus group discussions, and community-based assistance. The activity involves affected communities, village officials, and local business actors. The results indicate an improvement in community understanding and the emergence of awareness to implement simple mitigation measures and economic adaptation strategies, thereby strengthening community economic resilience in a sustainable manner.
Enhancing Innovation through Absorptive Capacity: The Moderating Role of Intellectual Capital Andriani, Maya; Pratama, Bima Cinintya; Kusbandiyah, Ani; Wibowo, Hardiyanto
Journal of Enterprise and Development (JED) Vol. 7 No. 3 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i3.14157

Abstract

Purpose: This study aims to investigate the impact of absorptive capacity on innovation within non-cyclical manufacturing companies in Indonesia and to examine the moderating role of intellectual capital.Method: The study employed a quantitative descriptive methodology, analyzing 176 data points derived from the annual financial statements of 38 non-cyclical manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2019 to 2023. The sample was selected through purposive sampling based on specific criteria pertinent to the research objectives. Regression analysis was conducted using Stata, applying main and moderation models under fixed effects (as determined by the Hausman test), while passing diagnostic tests for heteroscedasticity and serial correlation to ensure validity and reliability.Result: The findings indicate that absorptive capacity significantly enhances innovation. Human capital and structural capital exert a positive and significant influence on innovation, whereas physical capital does not demonstrate a statistically significant direct effect. Nevertheless, the interaction of absorptive capacity with both structural capital and physical capital significantly bolsters innovation. Conversely, the interaction between absorptive capacity and human capital presents a negative moderating effect.Practical Implications for Economic Growth and Development: This study confirms that enhancing absorptive capacity, supported by intellectual capital, can improve innovation in non-cyclical manufacturing companies, ultimately strengthening industrial productivity and contributing to national economic growth.Originality/Value: This study provides an original contribution by empirically examining the moderating role of intellectual capital in the relationship between absorptive capacity and innovation, framed within the Resource-Based View theory.
Co-Authors Agus Marwan Ani Kusbandiyah Bima Cinintya Pratama De Hans, Nickytha Linch Gaol, Nickytha Linch De Hans Lumban Hardiyanto Wibowo, Hardiyanto Harkim, H. Harkim, Harkim Hiya, Nirmadarningsih Nurul Inayah Simamora, Harkim Simanungkalit, Rejekia Simanungkalit, Rejekia V Simanungkalit, Rejekia V. Simanungkalit, Rejekia Vaizal Siregar, Ilhamsyah Suhel, Heny Ningtyas Tarigan, Egy Juwita Widiawati, Kristiana