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All Journal ELINVO (Electronics, Informatics, and Vocational Education) Jurnal Pengabdian Al-Ikhlas Technologia: Jurnal Ilmiah Jurnal Terapung : Ilmu - Ilmu Sosial Jurnal Pengabdian Masyarakat Asia Jurnal Manajemen Pendidikan Al Hadi International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) SmartComp Jurnal Sains Sistem Informasi
Yuridka, Fitrah
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Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Asia

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Training on Internet Usage as a Sales Promotion Media for Micro, Small, and Medium Enterprises (MSMEs) of Pasar Lama Community RT 01 Yuridka, Fitrah; Ibrahim, Ibrahim; Zaenuddin, Zaenuddin
Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.1285

Abstract

Purpose: This research addresses the impact of COVID-19 on micro, small, and medium enterprises (MSMEs) in Pasar Lama RT 01, Banjarmasin. It aims to overcome the lack of technological knowledge hindering MSMEs' growth by providing training on internet-based computerized systems for sales promotion. Method: The study employs a structured training approach, starting with explanations of computerized systems and internet utilization's effectiveness in sales promotion. Participants engage in practical sessions under team guidance, with a question-and-answer format for issue resolution. Practical Applications: By equipping MSMEs with technological skills, this research enhances their resilience and competitiveness in the face of pandemic challenges, offering practical benefits for businesses in various contexts. Conclusion: This study emphasizes the importance of technological adaptation for MSMEs, underscoring internet-based systems' role in bolstering sales promotion and business sustainability amidst crises.
Co-Authors Agustini, Dian Ahmad Alim Bachri Ahmad Suriansyah AHMADI Akbar, Ferdy Yudillah Aslamiah Aslamiah Auliya Rahman Dwi Retnosari Farida, Muthia Fitriadi, Irfan Hasanuddin Hasanuddin Heiriyah, Ainun Ibrahim Ibrahim Maulana, Erwin Maulani, Jauhari Mayang Sari N. Nazaruddin Prasetia, Muhammad Eka Puspitasari, Desy Ika Rosadi, M. Edya Rosadi, Muhammad Edya Zaenuddin Zaenuddin, Zaenuddin