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All Journal Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Proceeding of International Conference Health, Science And Technology (ICOHETECH) Social Science Academic Journal of Research and Technology Studies
WAHYU UTAMI, INDAH
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Analysis Of The Influence Of Marketing Mix 7p On Purchasing Decisions At PT Batik Pirukun Makmur Arif Ramadhan, Irfan; Wahyu Utami, Indah; Ismoyo Buwono, Ringgo
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4201

Abstract

The main challenge is faced by PT. Batik Pirukun is the lack of clarity and lack of marketing strategy information about accurate consumer behavior. therefore researchers are interested in knowing consumers reasons decided to make a purchasing decision at PT Batik Pirukun Makmur. With the right marketing strategy, it is hoped that PT Batik Pirukun will become prosperous able to have loyal consumers and consumers get good products desired. This research aims to examine more deeply the implementation of marketing mix strategies. From the analysis carried out by researchers, the following results were obtained: The variables product, price, promotion, place, people, process, physical evidence have a positive and significant effect on purchasing decisions at PT Batik Pirukun Makmur. PT Batik Pirukun Makmur should further improve product quality because this can influence customers in making purchasing decisions and can increase customer satisfaction.
Business Performance In Entrepreneurship Study In The Process Of Student Business Sustainability Wahyu Utami, Indah; Osman, Sharina; Nur Savira Dewi Saputri, Lisa; Diva Febriana, Valentina
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4222

Abstract

Business sustainability is a concept that makes business beneficial for the economy and the environment and people's lives. One of the indicators of business sustainability is the optimization of business performance. Student business startups are businesses run by students that are expected to produce sustainable business performance. Business performance in entrepreneurship studies in clouding the business sustainability process of students needs to be carried out through the implementation of Green HRM (GHRM) by focusing on human resource practices and entrepreneurial intentions owned by students. If you have optimized good business performance, so that in the future it can increase business sustainability among entrepreneurial students.
Analisis Marketing Mix 4P untuk Meningkatkan Produktivitas Penjualan pada CV. Ganep Tradisi Solo Afnita Ardilla, Dea; Wahyu Utami, Indah; Nur Diansari, Brillian
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.3584

Abstract

This study aims to analyze the influence of marketing mix strategies (product, price, place, and promotion) on the enhancement of sales productivity at CV. Ganep Tradisi Solo. The research method employed is quantitative with a statistical approach. Data were collected from 52 respondents who are consumers of CV. Ganep Tradisi Solo through Likert-scale questionnaires. Validity, reliability, and classical assumptions tests were conducted to ensure data validity and reliability. Data analysis was performed using multiple linear regression. The results of the analysis indicate that product, price, place, and promotion significantly influence the enhancement of sales productivity. In conclusion, marketing mix strategies have a positive impact on enhancing the sales productivity of CV. Ganep Tradisi Solo's bakery products.
ANALYSIS EFFICIENCY OF IRRIGATED RICE FARMING IN WONOSARI DISTRICT Sepfrian, Bimoseno; Wahyu Utami, Indah; Filemon Waluyono, Garnet; Arsa Nugralistyo, Nafisan
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3398

Abstract

Farmers, as parties who have an important role in meeting people's food needs in agriculture, should have high selling prices and their welfare should be taken into account by the government. Agricultural development is a means of effort to improve the standard of living of farmers, increase income, expand employment and business opportunities, and expand markets both domestically and abroad. This can be achieved through advanced, efficient and resilient agriculture so that it can increase yields, improve quality and support regional development. This study aims to analyze income, efficiency and costs of irrigated lowland rice farming in Wonosari district, Klaten. The method used in this research is to determine the sample by means of purposive sampling. Data analysis uses farming analysis such as analysis of income, efficiency and costs. The results of this research are the average income earned on irrigated rice fields in Wonosari District Rp. 10,542,703.72/Ha. Farming costs obtained by irrigation rice farmers amounted to IDR 11,009,059.63/Ha. Revenue for irrigated lowland rice farming is IDR 21,551,763.35/Ha and the efficiency of irrigated lowland rice farming in Wonosari District is IDR 2.0.
Analysis Of The Influence Of Marketing Mix 7p On Purchasing Decisions At PT Batik Pirukun Makmur Arif Ramadhan, Irfan; Wahyu Utami, Indah; Ismoyo Buwono, Ringgo
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4201

Abstract

The main challenge is faced by PT. Batik Pirukun is the lack of clarity and lack of marketing strategy information about accurate consumer behavior. therefore researchers are interested in knowing consumers reasons decided to make a purchasing decision at PT Batik Pirukun Makmur. With the right marketing strategy, it is hoped that PT Batik Pirukun will become prosperous able to have loyal consumers and consumers get good products desired. This research aims to examine more deeply the implementation of marketing mix strategies. From the analysis carried out by researchers, the following results were obtained: The variables product, price, promotion, place, people, process, physical evidence have a positive and significant effect on purchasing decisions at PT Batik Pirukun Makmur. PT Batik Pirukun Makmur should further improve product quality because this can influence customers in making purchasing decisions and can increase customer satisfaction.
Business Performance In Entrepreneurship Study In The Process Of Student Business Sustainability Wahyu Utami, Indah; Osman, Sharina; Nur Savira Dewi Saputri, Lisa; Diva Febriana, Valentina
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4222

Abstract

Business sustainability is a concept that makes business beneficial for the economy and the environment and people's lives. One of the indicators of business sustainability is the optimization of business performance. Student business startups are businesses run by students that are expected to produce sustainable business performance. Business performance in entrepreneurship studies in clouding the business sustainability process of students needs to be carried out through the implementation of Green HRM (GHRM) by focusing on human resource practices and entrepreneurial intentions owned by students. If you have optimized good business performance, so that in the future it can increase business sustainability among entrepreneurial students.
Co-Authors Afnita Ardilla, Dea Agusti, Febrina Aji Santoso, Dede Bayu Arif Ramadhan, Irfan Arsa Nugralistyo, Nafisan Bimoseno Sepfrian Diva Febriana, Valentina Fernando, Fioga Zahra Filemon Waluyo , Garnet Filemon Waluyono, Garnet Ismoyo Buwono, Ringgo Muhammad Rizky, Defri Nur Diansari, Brillian Nur Savira Dewi Saputri, Lisa Osman, Sharina Prasetyo Adi, Yonatan Prasetyo Utomo, Widianto Ristanto, Ari Setiya, Intan Setiyawati Tantyadevi, Yuan Astari Wicaksono, Fajar Wisnu Saputro, Fery