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All Journal Jurnal Terapan Abdimas Jurnal Samudra Ekonomi dan Bisnis Yustisia Merdeka : Jurnal Ilmiah Hukum Jurnal ABDINUS : Jurnal Pengabdian Nusantara Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Jurnal Mahasiswa Manajemen
Rohmatiah, Ahadiati
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Strategi Bauran Pemasaran Digital Terhadap Keputusan Pembelian Baju Bekas Impor (Studi Kasus Pada Thrift Shop Dolopo) Saputra, Rajes Sumbowo; Faujianto, Samsu Anhari; Susanto, Andik; Rohmatiah, Ahadiati
Jurnal Mahasiswa Manajemen Vol 5 No 02 (2024): Jurnal Mahasiswa Manajemen
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/mahasiswamanajemen.v5i02.9392

Abstract

Background – The background of this research focuses on the influence of digital marketing mix strategies on purchasing decisions for imported used clothes, with a case study at Thrift Shop Dolopo. In recent years, there has been a significant change in consumer behavior triggered by the development of digital technology and social media. This phenomenon creates new opportunities for businesses, especially in the clothing sales sector, which is now increasingly dependent on digital platforms to reach customers. Objective – The purpose of this study is to analyze the influence of digital marketing mix strategies on purchasing decisions for imported used clothes, focusing on Thrift Shop Dolopo. This study is expected to provide useful recommendations for Thrift Shop Dolopo in formulating more effective marketing strategies. Design / Methodology / Approach – The methodology of this research was conducted using a descriptive explanatory survey method. The sampling technique used the probability sampling method with the concept of proportional simple random sampling. The research data were obtained primarily by distributing questionnaires to consumers of Thrift Shop Dolopo. Data analysis was carried out using the regression method with the SPSS program version 24 for Windows. Findings – The research results show that separately the product variable can have an influence of 84.2%, the price variable is 95.1%, the place variable is 96.7%, and the promotion variable is 30.4% on purchasing decisions. Meanwhile, together the product, price, place and promotion variables can have an influence of 98.6% on increasing purchasing decisions. This means that marketers need to combine marketing strategies to increase product sales. Research Implication – This study provides deeper insight into how elements in the digital marketing mix (product, price, place, and promotion) interact with each other and influence consumer purchasing decisions. These findings can be a reference for historians and practitioners to formulate more effective marketing strategies. And this study can be the basis for further research in the field of marketing management, especially regarding the digital marketing mix. Limitations – This study was only conducted in Thrift Shop Dolopo, so the results may not be generalized to all thrift shops or imported used clothing businesses in other areas. Differences in demographics and consumer behavior in different locations can affect purchasing decisions. This study only explored four elements in the digital marketing mix. This limits a comprehensive understanding of the factors that influence purchasing decisions.
Realizing Simbatan - Magetan As A Tourist Village: Utopia and Realita Mulyati, Tatik; Rohmatiah, Ahadiati; Haryani, Anik T.; Susilo, Hendro
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 4 No 2 (2021): Volume 4 Nomor 2 Tahun 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v4i2.14839

Abstract

Simbatan Village in Magetan has nature tourism, historical, cultural tourism, and Dewi Sri's cultural heritage site called Candi Simbatan, but it has not been managed optimally. This village also has quite a lot of people with disabilities with poor socio-economic conditions. In realizing the tourism village, Simbatan has problem, namely: does not master plan yet, food court, pedestrians in tourist locations that were still in the form of land, places for people with disabilities did not exist and their products were splashed batik and marketing collided. Solutions are carried out in stages, namely: making a master plan; improve infrastructure at tourist sites. In line with these efforts, solutions for persons with disabilities are: improvement of workshop shelters; skills training and production of goods as well as assisting with marketing. The aim of this activity is to combine the existing tourism potential with the activities and work of people with disabilities so that their welfare and independence can increase. The integration is carried out gradually and continuously to create a tourist village.
Urgensi Strategi Perencanaan Bisnis, Dukungan Pemerintah, dan Manajemen Inovasi dalam Keberlanjutan Bisnis Rohmatiah, Ahadiati; Nugroho, Sigit Sapto; Mutmainah, Mutmainah; Aribowo, Wira Ganet
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 1 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i1.13680

Abstract

MSMEs in Madiun City and Regency receive excellent attention and support, but still experience the phenomenon of "opening" and "closing." This study aims to analyze the influence of planning strategies, government support, innovation management, and business sustainability regarding this phenomenon. This quantitative research was conducted by distributing questionnaires to 347 MSMEs located in Madiun City and Regency. The analysis technique used multiple linear regression with the SmartPLS 4 program. The results showed that partially, planning strategies had no effect on MSME sustainability, but government support and innovation management were proven to influence this condition. Simultaneously, all three were proven to influence MSME sustainability. Based on these findings, MSMEs are recommended to carry out sustainable innovations that can attract the public, whether in the form of product innovation, service innovation, management innovation, or marketing innovation.
Co-Authors Andik Susanto, Andik Anggraini, Novellita Sicillia Aribowo, Wira Ganet Dian Pratiwi Faujianto, Samsu Anhari Hariyani, Anik Tri Haryani, Anik T. Indartini, Mintarti Iswati, Retno Martin Lukito Mutmainah Mutmainah Nor Amadi, Dwi Nugroho, Sigit Sapto Purnamasari, Widya Saputra, Rajes Sumbowo Susilo, Hendro Tatik Mulyati Wildaniyati, Arini Wuye Ria Andayanie