Article Per Year (5 Year)
p-Index From 2021 - 2026
2.012
P-Index
This Author published in this journals
All Journal International Journal of Artificial Intelligence Research Jurnal Orientasi Bisnis dan Entrepreneurship Indonesian Journal of Business, Accounting and Management Jurnal Riset Manajemen dan Bisnis Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Jurnal Administrasi Perkantoran dan Kesekretariatan JIMIA Journal of Entrepreneurship and Community Innovations
Pragiwani, Meita
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Immunology & microbiology Languange, Linguistic, Communication & Media Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Penyuluhan Membangun Wirausaha di Era Digital untuk Siswa SMK Suhardi, Yusuf; Darmawan, Arya; Zulkarnaini, Zulkarnaini; Pragiwani, Meita; Sakti, Sri Handoko
Journal of Entrepreneurship and Community Innovations Vol 3 No 1 (2024): AGUSTUS 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeci.v3i1.122

Abstract

Dosen STIE Indonesia Jakarta melakukan kegiatan Pengabdian Kepada Masyarakat dengan memberikan penyuluhan dan pengetahuan tentang kewirausaaan di Era Digital kepada siswa SMK ICB. Kegiatan ini bertujuan untuk menyesuaikan dengan perkembangan bisnis saat ini. Bisnis online, yang kini marak seperti jamur di musim hujan, mudah dikelola bahkan oleh siswa SMK, dengan biaya yang relatif terjangkau. Bisnis online merupakan jenis usaha yang memanfaatkan internet sebagai sarana pemasaran produk atau jasa. Hasil kegiatan ini memberikan suatu informasi bahwa Siswa SMK mengerti dan punya kemauan tinggi dalam berwirausaha yang mempadukan teknologi kekinian yaitu dunia internet sebagai kekuatan teknologi media sosial dan kaitannya dengan dunia digital. Kegiatan ini juga diharapkan dapat membuat siswa SMK memiliki keinginan atau cita cita menjadi pengusaha yang dalam cita citanya ingin meraih masa depan melalui wirausaha yang gemilang.
The Effectiveness of Digital Marketing and Pricing on Generation Z's Purchasing Decisions on TikTok Shop by Tokopedia Hamonongan, Daniel Satrio; Patimah, Siti; Pragiwani, Meita
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 7 No 1 (2026): JUNE 2026
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v7i1.6176

Abstract

This research examines the influence of digital marketing and price on the purchasing decisions of Generation Z users of TikTok Shop by Tokopedia among students of SMK ICB CN Bandung. The study aims to analyze the effects of digital marketing and price, both partially and simultaneously, on purchasing decisions. A quantitative approach with an ex post facto method was employed. The population consisted of students who actively use TikTok Shop by Tokopedia. Using purposive sampling, 190 respondents were selected based on the Hair formula. Primary data were collected through structured questionnaires and analyzed using statistical techniques. The findings indicate that digital marketing, price, and purchasing decision variables are generally in the good category. Digital marketing has a positive and significant effect on purchasing decisions. Price also has a positive and significant effect and exerts a stronger influence than digital marketing. Simultaneously, both variables significantly affect purchasing decisions. Although challenges such as information accuracy and perceived price value were identified, the overall implementation of digital marketing and pricing strategies supports Generation Z consumers in making purchasing decisions through TikTok Shop by Tokopedia. These findings highlight the importance of effective digital marketing and competitive pricing in influencing online purchasing behavior.
Co-Authors Akbar Lukito, Ramdhan Alexandri, Benny Apandi, Aden Aprizal, Ananda Darmawan, Arya Dian Surya Sampurna Farah Amanjaya, Nukie Gatot Prabantoro H.R, Imron Hamonongan, Daniel Satrio Ikaputri, Marcelina Wahyuningtyas Maliki, Farmansyah No, Dhiu Stela Nur Aulia, Nabila Nurlela Nurlela Nurwijayanti Prasetio, Chaidar Izet Sakti, Sri Handoko Siti Patimah Suhardi, Yusuf Umi Narimawati Urfa, Nurul Fathiyah Widianto, Renggo