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All Journal Signifikan : Jurnal Ilmu Ekonomi Kinerja Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen The Asian Journal of Technology Management (AJTM) Ikonomika : Jurnal Ekonomi dan Bisnis Islam AdBispreneur Jurnal Bisnis dan Manajemen Jurnal Manajemen Indonesia Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Business and Finance Journal Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Charity : Jurnal Pengabdian Masyarakat Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Journal of Integrated System
Grisna Anggadwita
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences

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Journal : JAM : Jurnal Aplikasi Manajemen

 1 
STRATEGY DEVELOPMENT FOR CREATING COMPETITIVE ADVANTAGES IN SMALL AND MEDIUM INDUSTRIES (SMIs) Anggadwita, Grisna; Fitria, Sisca Eka; Suyono, Rega Eggitya
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.13

Abstract

Currently, the increasingly dynamic industry development has caused business competition that cannot be avoided by business players, including by TRI as one of the SMIs in Purbalingga Regency, Indonesia. TRI is a business engaged in the automotive field by producing racing exhausts. This study aims to identify the development of competitive strategies carried out by TRI by analyzing the external and internal environment. This research uses the descriptive qualitative method with a case study approach. The sampling technique in this study uses purposive sampling by conducting depth interviews with key people who are considered to know and understand the business processes of TRI. The analysis technique uses EFE, IFE, SWOT, and QSPM matrices. The results show an EFE Matrix score of 2.86 and an IFE Matrix score of 2.88 so that the TRI position is in the IE Matrix on cell V with the priority strategy being to hold and maintain. Based on the SWOT matrix results, the company has five alternative strategies, consisting of 4 market penetration strategies and 1 product development strategy. Alternative strategies that become the top priority based on the QSPM matrix evaluation are market penetration strategies. The recommendations and implications of this study are discussed further.
IDENTIFICATION OF THE INFLUENCE OF ACADEMIC'S PERSONAL CHARACTERISTICS AND ACADEMIC'S PERCEIVED SUPPORT ON UNIVERSITY STUDENTS’ INTENTION TO BECOME TECHNOPRENEUR Putri, Mediany Kriseka; Anggadwita, Grisna; Wicaksono, Mukti Bawono
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.20

Abstract

Entrepreneurshipis one of the driving factors ofthe country's economy. More entrepreneurs meanmore potential for new business areas and thus more employment to grow. The development of industrial revolution 4.0 encourages entrepreneurs to be techno- logical entrepreneurs to face increasing competition. It is important for the university, an educational institution, to produce graduates who can compete in the era of Industry4.0 and provide solutions to state problems such as poverty and unemployment. Hence, measuring students' intention to become a technopreneur is necessary to see whether the university can prepare its students to become technopreneur who will be useful for the country and society. This study aims to measure the influence of factors in academic's personal characteristics and academic's perceived support on the university students' intention to become technopreneur.
The Emotional Pathways Linking Mindfulness and Impulsive Buying Among Young Women Makeup Enthusiasts Aulia, Sendi; Alamanda, Dini Turipanam; Anggadwita, Grisna; Kurniati, Dinar Mariam
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.09

Abstract

In the digital era, the rise of social media marketing exposes young women to cosmetic advertisements, often triggering impulsive purchases. This study aims to explore the psychological and social factors influencing impulsive buying, focusing on how mindfulness affects beauty product purchases among young Indonesian women. Using a quantitative survey approach, data were collected from 321 Indonesian women aged 13–24 who use cosmetics. A non-probability sampling method was applied, and validity and reliability tests were conducted. Data analysis employed the Structural Equation Modelling (SEM) approach using IBM AMOS 26.0. Findings indicate that mindfulness does not directly influence impulsive buying but operates through fear of negative evaluation (FNE) and emotional intelligence (EI) as mediators. Mindfulness reduces impulsive purchases by lowering FNE, while EI has a significant negative effect on impulsive buying. This study underscores the importance of ethical marketing in the cosmetics industry, advocating for consumer education to curb impulsive spending and foster brand loyalty. Additionally, it highlights the need for emotional intelligence training to help young consumers make informed decisions. By revealing the indirect role of mindfulness through FNE and EI, this study contributes novel insights to the literature on adolescent women’s consumer behavior in Indonesia.
Co-Authors Adi Asmariadi Budi Alyaa Zalfaa Komara Putri Arif Partono Prasetio Astri Ghina Aulia, Sendi Berto Mulia Wibawa Budi, Adi Asmariadi Christina Wirawan Dini Turipanam Alamanda Dini Turipanam Alamanda Disman Disman Disman, Disman Dwi Larso Elvira Azis Hani Gita Ayuningtias Ina Primiana Jann Hidajat Tjakraatmadja Kijima, Kyoichi Kurniati, Dinar Mariam Leo Aldianto Leo Aldianto Leo Aldianto Lili Adi Wibowo Mediany Kriseka Putri Nadira Ramadhanti Nikita Aida Alfisyahrina Novani, Santi Permatasari, Anggraeni Profityo, Werda Bagus Profityo Bagus Rachma Rizqina Mardhotillah Ramadani, Veland Ratri Wahyuningtyas Raynaldi, Mochammad Riyan Rahmat Yanuar Salsabila, Unik Hanifah Santi Novani Santi Novani Setiawan, Idzhar Inzaghi Sisca Eka Fitria Siska Lusia Putri Suyono, Rega Eggitya Syarief Nur Husin Veland Ramadani Wicaksono, Mukti Bawono