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Journal : Jurnal Paradigma Ekonomika

Home industry development through digital marketing with canva application optimization Hernando, Riski; Rafiqi, Rafiqi; Hendriyaldi, Hendriyaldi; Hastuti, Dwi; Sukmawati, Nur
Jurnal Paradigma Ekonomika Vol. 17 No. 3 (2022): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the home industry development on marketing performance through digital marketing by optimizing the Canva application in Lubuk Nagodang Village, Kerinci Regency, Jambi. The population in this study is MSMEs in Lubuk Nagodang Village, Kerinci Jambi Regency. While the sample of this research is MSMEs who take part in home industry development training through digital marketing by optimizing the Canva application. The results of this study indicate that there is an increase in marketing performance and sales performance during the Covid-19 pandemic after marketing training through digital marketing by optimizing the Canva application. The usefulness of this research can theoretically be used as a reference for further researchers by developing models with the latest digital marketing applications. In addition, it can be practically implemented by MSMEs in running their business.
The relationships between the levers of control, employee performance and banking performance Hernando, Riski; Prasetyo, Eko; Yuli Sari, Rizki; Abdurrahman, Rezi
Jurnal Paradigma Ekonomika Vol. 19 No. 1 (2024): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v19i1.34639

Abstract

This study aims to examine the direct and indirect effect of the relationship between the influence of levers of control and employee performance on banking performance. The population of this study is all employees of Bank 9 Jambi with a total of 657 employees. The sample selection method in this study used purposive sampling. So, the sample that could be used was 73 respondents. The research model was tested using SEM-PLS with Warp PLS software version 7.0 which is a multivariate analysis technique to test the structural model. The main purpose of using this method is to analyze a predictive causality in which the problem is explored in a complex manner and theoretical knowledge is still scarce. The results showed that levers of control were able to directly influence employee performance and also directly influence banking performance. Meanwhile, employee performance is not able to influence banking performance. However, employee performance is not able to mediate the relationship between the influence levers of control on banking performance. These results reflect that the banking industry has been innovating in performance appraisal. This research becomes a guideline for company leaders to use multiple performance measurement systems in influencing employee performance and using levers of control in these relationships to improve performance.
Halal Certification in Bibliometric Perspective: Trend and Impact Analysis Hastuti, Dwi; Rafiqi, Rafiqi; Hernando, Riski; Hendriyaldi, Hendriyaldi; Sukmawati, Nur
Jurnal Paradigma Ekonomika Vol. 19 No. 2 (2024): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v19i2.36208

Abstract

The era of globalization of the digital world has become a challenge for which the provision of goods and services to obtain labeling or recognition of healthy and halal foods is one in the field of food offered in stores, mini-markets, or supermarkets. This research builds on the previous dedication to halal; it also seeks to map the evolution of research on halal certification over an 18-year period, employing a bibliometric analysis approach with Dimension AI data. This in-depth examination of scientific literature and work on halal certifications aims to understand the concept and its evolution year by year. We collected the data by examining Article, Chapter, Monograph, and Proceeding publications, which yielded a total of 15,999 documents on halal certification published from 2007 to 2024. We evaluate the data using the VOSviewer software and classify it into three categories: network visualization, overlay visualization, and density visualization. The results show a considerable increase in publication of halal certification by 2023, which is 3,492 documents compared to the previous year. The trends among halal-based industrial research writers indicate that Fischer, Johan, is the most productive writer. According to keyword analysis, the most commonly used term in developing the trend of halal certification research is 'halal certification', followed by keywords related to review, effects, UMKM, and medium-sized enterprises. There are two countries that have made the largest contributions to halal certification research: Indonesia and Malaysia.