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All Journal Jurnal Teknologi Informasi dan Ilmu Komputer Komputasi: Jurnal Ilmiah Ilmu Komputer dan Matematika International Journal of Quantitative Research and Modeling Jurnal Aplikasi Bisnis dan Komputer Journal Community Service Consortium
Sadiah, Halimah Tus
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Physics Public Health

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Implementation of The Apriori Algorithm on X Cafe Sales Transactions for Product Bundling Package Recommendations Sadiah, Halimah Tus; Purnama, Delta Hadi; Erniyati, Erniyati
International Journal of Quantitative Research and Modeling Vol. 6 No. 1 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijqrm.v6i1.882

Abstract

Bundling packages are a marketing strategy in which several products are combined at a more attractive price than if purchased separately. This strategy effectively increases sales, attracts new customers, and levels up the average transaction value. Cafe X, located in Bogor, is a coffee shop that has not yet had a product bundling strategy package to increase product sales. This study aims to implement the Apriori algorithm on sales transactions at Cafe X to bundle product recommendations. The research stages consist of data collection, preprocessing, implementation of an apriori algorithm, and extracting association rules. In this study, a website-based apriori algorithm was implemented. Users can enter the minimum support value, minimum confidence value, and the recommended menu for product bundling. Based on the research results, it is produced for data input on the application with menu recommendations in the form of Tsuin Iced Coffee and Chicken Strips menus with a minimum support of 50% and a minimum Confidence of 90% can produce recommendations for 3 product bundling packages, including Package 1 recommendations are Tsuin Iced Coffee, Chicken Strips, Hot Barbeque Chicken. Package 2 recommendations are Tsuin Iced Coffee, Chicken Strips, and Nachos. Package 3 recommendations are Tsuin Iced Coffee, Chicken Strips, Hot BBQ chicken and Nachos.
Co-Authors Bambang Wahyudiono Dessy Herlisnawati Dewi Taurusyanti Elfrieda, Nyayu Siti Aminah Lily Erniyati, Erniyati Fitra Syafaat Gasbara, Mauladani Adi Kriswanto, Setiawan Kurnia, Ema Lita Karlitasari Muhamad Saad Nurul Ishlah Purnama, Delta Hadi Rizal, Farhan Syah Selvi Arsanti Setiawan, Teddy Yuli Wahyuni