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All Journal Ekonomi Bisnis Excellent Jurnal Perilaku dan Strategi Bisnis Reswara: Jurnal Pengabdian Kepada Masyarakat ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Bima Abdi: Jurnal Pengabdian Masyarakat Journal of Social Research Taroa : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Pengabdian Kepada Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat)
Mahsyar, Januar Habibi
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Cyberloafing Dan Komitmen Organisasi Terhadap Kinerja Pegawai Dengan Self Control Sebagai Variabel Moderasi Mahsyar, Januar Habibi; Fatmasari, Dewi; Pramesti, Ginna Novarianti Dwi Putri; Pratama, Reza
Excellent Vol 10, No 2 (2023)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v10i2.1581

Abstract

Penelitian ini bertujuan untuk menginvestigasi dampak cyberloafing dan komitmen organisasi terhadap kinerja pegawai Dinas Perumahan, Kawasan Permukiman, dan Pertanahan Kabupaten Kuningan, serta memperoleh pemahaman tentang pengaruh moderasi Self control dalam hubungan antara cyberloafing dan komitmen organisasi terhadap kinerja pegawai. Penelitian ini dilatarbelakangi oleh kasus yang sering terjadi di mana pegawai melakukan cyberloafing yang berdampak negatif terhadap kinerja mereka. Sebagaimana permasalahan yang terjadi pada Dinas Perumahan, Kawasan Permukiman, dan Pertanahan Kabupaten Kuningan yang menunjukan tidak tercapainya target kinerja selama 3 tahun terakhir dan diperlukan evaluasi lebih mendalam untuk perbaikan pencapaian kinerja. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif deskriptif dengan menggunakan kuesioner sebagai alat pengumpulan data. Sampel penelitian terdiri dari 70 pegawai dinas yang dipilih secara acak menggunakan metode random sampling. Program SPSS digunakan untuk menganalisis data dalam penelitian ini. Hasil penelitian menunjukkan adanya pengaruh negatif dan signifikan antara cyberloafing dan kinerja pegawai, sementara komitmen organisasi memiliki pengaruh positif terhadap kinerja pegawai. Selain itu, uji interaksi moderasi Self control dalam hubungan antara cyberloafing dan komitmen organisasi terhadap kinerja pegawai menunjukkan bahwa Self control melemahkan pengaruh cyberloafing terhadap kinerja pegawai. Dalam kesimpulannya, individu yang memiliki tingkat Self control yang tinggi mampu mengurangi tindakan-tindakan negatif yang berpotensi merugikan.
INCREASE INTEREST VISITING TOURISM IN KUNINGAN REGENCY Wachjuni, Wachjuni; Mahsyar, Januar Habibi; Oktaviani, Winda
Jurnal Ilmiah Ekonomi Bisnis Vol 29, No 2 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2024.v29i2.8814

Abstract

Kuningan is a beautiful mountainous area and a tourist destination from various regions in Indonesia and abroad. One of the managers of tourist attractions in Kuningan Regency is the Regional Company of Various Businesses (PDAU). However, the number of visitors from time to time has decreased. This research was conducted to determine people's interest in visiting tourist attractions managed by PDAU. The number of respondents used in this study was 150 people. This research is descriptive quantitative using SEM (Structural Equation Modeling) operated through the AMOS program. The results of direct influence research that advertising and innovation partially and significantly affect competitive advantage. Advertising, innovation and competitive advantage partially and significantly affect visiting interest. Indirect testing that advertising on visiting interest through competitive advantage variables has an effect. Innovation on visiting interest through competitive advantage variables has an effect. The implication of this research is as a reference and input so that PDAU conducts promotions through regular advertising and collaborates with related parties and makes updates/ innovations to tourist attraction facilities according to the needs of the community so that they become superior to other tourist attractions so as to increase visiting interest.
PELATIHAN DAN PRAKTIK PENGURUSAN NIB UMKM DESA BABATAN KECAMATAN KADUGEDE Winda Oktaviani; Wachjuni, Wachjuni; Mahsyar, Januar Habibi
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 2 No 05 (2024): OKTOBER 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

UMKM memiliki peran penting dalam perekonomian sebuah negara. Akantetapi tidak sedikit dari pelaku UMKM yang menjalankan usahanya belum memiliki NIB ((Nomor Induk Berusaha). Pengabdian masyarakat yang diadakan di Desa Babatan Kecamatan Kadugede Kabupaten Kuningan ini memiliki tujuan untuk mengatasi permasalahan tersebut. Desa Babatan dipilih karena dinilai cukup potensial melihat terdapat UMKM yang bervariasi serta masih minimnya pengetahuan akan manfaat kepemilikan nomor induk bagi kelangsungan sebuah usaha. Metode yang digunakan meliputi pelatihan disertai praktik langsung pembuatan NIB online melalui OSS serta monitoring dan evaluasi keberhasilan pembuatan ijin usaha tersebut. Hasil pengabdian menunjukan dari total 12 pelaku UMKM yang hadir setidaknya 7 orang atau 58% telah berhasil membuat NIB. Dengan demikian para pelaku UMKM kini telah mengetahui manfaat dari kepemilikan Nomor Ijin Berusaha serta mengetahui bahwa pembuatan NIB secara online melalui OSS cukup mudah dan cepat.
MENINGKATKAN SKALA BISNIS UMKM TAPE KETAN DESA TARIKOLOT MELALUI PENDEKATAN DIGITAL MARKETING Oktaviani, Winda; wachjuni, wachjuni; Mahsyar, Januar Habibi
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.2634

Abstract

Penurunan tingkat infeksi Covid-19 mulai membangkitkan kembali geliat usaha UMKM. Setelah selama dua tahun mengalami penurunan penjualan produk industri rumahan tape ketan mulai kembali diminati sebagai oleh-oleh khas Cibeureum Kabupaten Kuningan. Ketika pandemi melanda banyak pengusaha mengalihkan usahanya dengan jual beli online tetapi tidak dengan pengusaha tape ketan ini. Meski hampir seluruhnya pengusaha tape ketan ini memiliki social media tapi tidak dimanfaatkan untuk kegiatan bisnis. Mereka mengandalkan penjualan dari toko oleh-oleh dan pedagang eceran serta Rumah Makan. Pengabdian ini dilakukan di Desa Tarikolot Kecamatan Cibeureum Kaupaten Kuningan bertujuan untuk memberikan pengetahuan melalui seminar, pelatihan dan pendampingan digital marketing dalam mendukung kegiatan dan peningkatan skala bisnis. Metode yang digunakan dalam pengabdian ini adalah Partisipatori Rural Appraisal (PRA). Hasil dari kegiatan PkM ini menunjukkan adanya antusiasme yang tinggi dari peserta sebanyak 22 pelaku UMKM tape Ketan, sebagian besar pelaku UMKM tape ketan memanfaatkan digital marketing pada marketplace dan media sosial untuk memasarkan produk mereka. Dengan demikian, digital marketing dapat menjadi pilihan dalam meningkatkan skala bisnis
OPTIMASI TEKNOLOGI DIGITAL UNTUK PEMASARAN PRODUK UMKM MELALUI INTEGRASI LANDING PAGE DAN WHATSAPP BUSINESS El Hasan, Qona'ah; Mahsyar, Januar Habibi; Muttaqien, Dadan Darmawan; Setiyadi, Adit
Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipam.v4i3.83

Abstract

The use of digital technology in marketing is becoming increasingly important for MSMEs to compete and thrive in the digital economy era, but some MSMEs face challenges in utilizing digital technology effectively. One effective strategy is the use of landing pages and WhatsApp Business, which can provide ease of communication and increase direct customer engagement. The landing page serves as a center of information and promotion, while WhatsApp Business facilitates direct communication with customers. This integration is expected to increase marketing efficiency, expand market reach, and improve interaction with customers. This article is the result of community service activities carried out in Kadugede Village, Kuningan Regency, with the aim of assisting MSMEs in utilizing landing pages integrated with WhatsApp Business to strengthen their digital marketing strategies. The method used in this activity is training/workshop, which involves participants actively in the process of creating and integrating the two platforms. The results of this activity showed that the participants were able to create a landing page and integrate WhatsApp Business well, thus helping to promote MSME products more widely. This shows that the utilization of digital technology such as landing pages and WhatsApp Business can be an effective strategy in improving marketing by expanding the market reach and sales of MSMEs. This training also has a positive impact on increasing the digital literacy of MSME players.
Peningkatan Kompetensi Digital Marketing bagi Pelaku UMKM Desa Sukaraja melalui Program Pelatihan Terintegrasi Muttaqien, Dadan Darmawan; Muhsidi, Adi Muhamad; Mahsyar, Januar Habibi; Watulandi, Micki; Kazmi, Rahmi Revina; Naufatti, Aisha
Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Bima Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/bajpm.v5i3.2533

Abstract

Pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam mendorong pertumbuhan ekonomi daerah, namun masih banyak yang menghadapi kendala dalam memanfaatkan teknologi digital untuk pemasaran. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan pengetahuan dan keterampilan digital marketing bagi pelaku UMKM di Desa Sukaraja, Kecamatan Ciawigebang, Kabupaten Kuningan. Metode pelaksanaan dilakukan melalui pelatihan intensif selama dua hari, melibatkan 4 dosen dan 2 mahasiswa dari Program Studi Bisnis Digital, dengan total 21 peserta yang berasal dari berbagai bidang usaha seperti pengrajin, kuliner, fashion, dan jasa. Materi yang diberikan meliputi: (1) Pengenalan Digital Marketing, (2) Branding dan Konten Kreatif, (3) Strategi Pemasaran di Marketplace dan Media Sosial, serta (4) Pemanfaatan Digital Tools untuk Peningkatan Penjualan. Evaluasi keberhasilan dilakukan menggunakan instrumen pre-test dan post-test, serta kuesioner kepuasan peserta. Hasil menunjukkan adanya peningkatan rata-rata skor pengetahuan dari 45,24 menjadi 79,57 atau meningkat ±75,9% dari skor awal. Tingkat kepuasan peserta berada pada kategori sangat baik, dengan skor rata-rata indikator di atas 4,5 (skala 1–5). Kegiatan ini terbukti efektif dalam meningkatkan literasi digital pemasaran dan kesiapan pelaku UMKM untuk bersaing di era digital.
STRATEGI PERTUMBUHAN WISATA BUDAYA DAN RELIGI MELALUI PROMOSI DIGITAL, KEARIFAN LOKAL DAN KEMITRAAN DI KOTA CIREBON Watulandi, Micki; Mahsyar, Januar Habibi; Hasan, Qona’ah El; Sahroni, Achmad
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4854

Abstract

Cultural and religious tourism holds significant potential in driving economic growth while preserving cultural heritage. This study examines strategies for developing cultural and religious tourism in Cirebon City through digital promotion, partnerships, and local wisdom. Field surveys conducted at Keraton Kesepuhan, Keraton Kacirebonan, Gua Sunyaragi, and the Tomb of Sunan Gunung Jati revealed a lack of collaboration among destinations, manual ticketing systems, and limited access to tourism information. This research employed a qualitative approach through literature review, documentation, observation, and interviews with relevant stakeholders. Secondary data were obtained from previous studies and tourism regulations. The findings highlight that digital promotion is effective in enhancing destination exposure; however, its utilization in Cirebon remains limited. Partnerships among stakeholders have not been fully optimized, making the creation of integrated tourism packages challenging. Meanwhile, local wisdom in the form of traditions, cultural values, and religious identity shows strong potential as a distinctive attraction but has not been systematically integrated into management strategies. The study concludes that the growth of cultural and religious tourism in Cirebon requires synergy among digital promotion, cross-sector partnerships, and the utilization of local wisdom. Integrating these three aspects is essential to strengthen tourism competitiveness while improving community welfare.
Affiliate and Content Marketing Impact Purchase Decision on E-Commerce Moderated by COD Wachjuni; Oktaviani, Winda; Mahsyar, Januar Habibi
ARBITRASE: Journal of Economics and Accounting Vol. 6 No. 1 (2025): July 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v6i1.2530

Abstract

Digital era, e-commerce leverages various online marketing strategies to reach consumers. Popular methods include affiliate marketing and social media content. However, a major challenge is the low level of consumer trust in online purchases. To address this, the Cash on Delivery (COD) payment method has emerged as a solution, allowing consumers to inspect goods before payment. This study aims to explore the moderating effect of COD on the relationship between affiliate marketing, social media content, and consumer purchase decisions in e-commerce. Specifically, it analysis the impact of affiliate marketing and social media content on purchase decisions and identifies the role of COD as a moderating variable. The study investigates whether the availability of COD can strengthen or weaken the influence of online marketing on consumer purchase decisions. Using a quantitative approach, data is collected through an online survey targeting e-commerce consumers in Indonesia. The data is analysed using the Moderated Regression Analysis (MRA) method to test the research hypotheses and identify the moderating effects of COD with 240 respondents. The findings suggest that while both affiliate marketing and social media content independently influence online shopping decisions, the presence of Cash on Delivery (COD) as a moderating variable strengthens the effect of affiliate marketing more significantly. This indicates that COD enhances consumer trust particularly when purchases are driven by affiliate recommendations, compared to when decisions are influenced by social media content only
PENINGKATAN PEMAHAMAN DAN IMPLEMENTASI LITERASI KEUANGAN PADA UMKM DESA SITUSARI KECAMATAN DARMA KABUPATEN KUNINGAN Mahsyar, Januar Habibi
Taroa: Jurnal Pengabdian Masyarakat Vol 2 No 1 (2023): Januari
Publisher : LPPM IAI Muhammadiyah Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52266/taroa.v2i1.1110

Abstract

Financial literacy is very important for someone to make decisions, especially in relation to daily activities, making decisions about saving or investing to achieve certain goals. MSME entrepreneurs must have financial literacy to contribute to their business. Siteari Village is one of 19 villages in Darma District, Kuningan Regency, which has MSMEs with problems of lack of understanding regarding financial literacy, so counseling and financial management assistance is needed with the aim of having a significant impact on business continuity and development. The financial literacy outreach activity for the UMKM in Siteari Village was carried out on September 24, 2022, the implementation of the activity went well, was enthusiastically attended by UMKM players in Siteari Village and had an extraordinary role for MSMEs to get to know and be able to sell MSME bookkeeping better. Based on the results of interviews with the participants in Improving Understanding and Implementation of Financial Literacy at Umkm, Siteari Village, Darma District, Kuningan Regency, the participants gave satisfaction scores with the material presented.
STRATEGIES TO IMPROVE THE PERFORMANCE OF MSME’s IN KUNINGAN REGENCY Wachjuni, Wachjuni; Oktaviani, Winda; Mahsyar, Januar Habibi
Journal of Social Research Vol. 3 No. 2 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i2.1913

Abstract

This study examines the variables of Affiliate Marketing, Viral Marketing, Sales Volume, and Sales Performance. Conducted in Kuningan Regency, West Java, with a population of Micro, Small and Medium Enterprises (MSMEs) in the region, the number of research samples was 160. The type of research used is Quantitative Descriptive with Structural Equation Modelling (SEM) as the analysis model. The results showed a significant influence between Affiliate Marketing and Viral Marketing on Sales Volume. However, there is no significant influence between Affiliate Marketing and Sales Performance. In contrast, Viral Marketing is proven to have a significant influence on Sales Performance. In addition, Sales Volume is shown to have a significant influence on Sales Performance. The findings contribute to practical understanding for MSMEs and related parties in optimising marketing strategies, especially through SEM model analysis. This study also identifies the existence of indirect effects, showing that both Affiliate Marketing and Viral Marketing have an influence on Sales Performance through the intermediary variable of Sales Volume
Co-Authors . Wachjuni Adi Muhamad Muhsidi Dewi Fatmasari Kazmi, Rahmi Revina Muttaqien, Dadan Darmawan Naufatti, Aisha Oktaviani, Winda Pramesti, Ginna Novarianti Dwi Putri Pratama, Reza Qona'ah El Hasan Sahroni, Achmad Setiyadi, Adit Wachjuni Watulandi, Micki WINDA OKTAVIANI