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PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK DAN KEPUASAN NASABAH SEBAGAI PREDIKTOR DALAM MENINGKATKAN LOYALITAS NASABAH Ismail, Riswandhi
Jurnal Organisasi dan Manajemen Vol 10 No 2 (2014)
Publisher : LPPM Universitas Terbuka

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Abstract

The objective creation of new products and improvement of services is to retain existing customers and attract new customers. Customers are satisfied with the services received will foster customer loyalty so that will be a loyal customer. The purpose of this study is to analyze how much influence the quality of service, product quality and customer satisfaction as a predictor of customer loyalty on the PT. BPR Syarikat Madani. The data were processed using the statistical program for Windows version 20.0 Amos to test for normality, Confirmatory Factor Analysis (CFA) and test the effect of using Structural Equation Modeling (SEM). This study concludes that the quality of service and product quality significantly influence customer satisfaction. While the quality of service and quality of products have a significant effect on customer loyalty. Product quality significantly affect customer satisfaction and customer satisfaction on customer loyalty perpengaruh significant. Tujuan penciptaan berbagai produk dan peningkatan layanan tersebut adalah untuk mempertahankan nasabah lama dan menarik nasabah baru. Nasabah yang merasa puas terhadap pelayanan yang diterimanya akan menumbuhkan loyalitas nasabah sehingga akan menjadi nasabah yang setia. Tujuan penelitian ini adalah menganalisis seberapa jauh pengaruh kualitas layanan, kualitas produk dan kepuasan sebagai nasabah prediktor terhadap loyalitas nasabah pada PT. BPRS Syarikat Madani. Data diolah menggunakan program statistik Amos for Windows version 20.0 untuk menguji normalitas, Confirmatory Factor Analysis (CFA) serta uji pengaruh menggunakan Structural Equation Modelling (SEM). Penelitian ini menyimpulkan bahwa kualitas layanan dan kualitas produk berpengaruh signifikan terhadap kepuasan nasabah. Sementara kualitas layanan dan kualitas produk berpengaruh signifikan terhadap loyalitas nasabah. Kualitas produk berpengaruh secara signifikan terhadap kepuasan nasabah dan kepuasan nasabah perpengaruh signifikan terhadap loyalitas nasabah.
PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK DAN KEPUASAN NASABAH SEBAGAI PREDIKTOR DALAM MENINGKATKAN LOYALITAS NASABAH Ismail, Riswandhi
Jurnal Organisasi Dan Manajemen Vol 10 No 2 (2014)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.684 KB)

Abstract

The objective creation of new products and improvement of services is to retain existing customers and attract new customers. Customers are satisfied with the services received will foster customer loyalty so that will be a loyal customer. The purpose of this study is to analyze how much influence the quality of service, product quality and customer satisfaction as a predictor of customer loyalty on the PT. BPR Syarikat Madani. The data were processed using the statistical program for Windows version 20.0 Amos to test for normality, Confirmatory Factor Analysis (CFA) and test the effect of using Structural Equation Modeling (SEM). This study concludes that the quality of service and product quality significantly influence customer satisfaction. While the quality of service and quality of products have a significant effect on customer loyalty. Product quality significantly affect customer satisfaction and customer satisfaction on customer loyalty perpengaruh significant.   Tujuan penciptaan berbagai produk dan peningkatan layanan tersebut adalah untuk mempertahankan nasabah lama dan menarik nasabah baru. Nasabah yang merasa puas terhadap pelayanan yang diterimanya akan menumbuhkan loyalitas nasabah sehingga akan menjadi nasabah yang setia. Tujuan penelitian ini adalah menganalisis seberapa jauh pengaruh kualitas layanan, kualitas produk dan kepuasan sebagai nasabah prediktor terhadap loyalitas nasabah pada PT. BPRS Syarikat Madani. Data diolah menggunakan program statistik Amos for Windows version 20.0 untuk menguji normalitas, Confirmatory Factor Analysis (CFA) serta uji pengaruh menggunakan Structural Equation Modelling (SEM). Penelitian ini menyimpulkan bahwa kualitas layanan dan kualitas produk berpengaruh signifikan terhadap kepuasan nasabah. Sementara kualitas layanan dan kualitas produk berpengaruh signifikan terhadap loyalitas nasabah. Kualitas produk berpengaruh secara signifikan terhadap kepuasan nasabah dan kepuasan nasabah perpengaruh signifikan terhadap loyalitas nasabah.
Analisis Kepuasan Konsumen Pada Pembelian Pupuk Menggunakan Konsep SPK Metode Simple Additive Weigthing Aras, Mohamad; Persada, Indra Nara; Arpah, M.; Ismail, Riswandhi
Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Vol 8, No 1 (2023): Edisi Februari
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/jurasik.v8i1.561

Abstract

This study aims to measure consumer satisfaction in purchasing puput at CV. Farmer friend. The existence of fertilizer in every area is needed by the community. The growing development of technological knowledge has made many companies compete to establish retailers that can provide good service and needs to consumers. So that there are still many consumers who are still confused about where to buy fertilizer. The problem of this research is the seller's lack of knowledge in determining the criteria for buying fertilizer so that research is needed to determine customer satisfaction, there is fertilizer sales at CV Sahabat Tani. Factors of consumer satisfaction in the purchase of fertilizer seen from product quality, quality of service or services, emotion, price, cost. The Simple Additive Weighting (SAW) method is a method that can be used to find the optimal alternative from a number of alternatives with certain criteria. The SAW concept is simple, easy to understand, and has the ability to measure the relative performance of decision alternatives in a simple mathematical form. The implementation of a consumer decision support system for purchasing fertilizer at CV Sahabat Tani using the Simple Additive Weighting method has provided an alternative ranking of the highest value for purchasing fertilizer that has been recommended by sellers to consumers. By choosing an alternative, customer satisfaction can be used as a decision-making system to increase fertilizer sales and gain the trust of consumers. The lowest value of satisfaction is 0.858 for consumer 1 and the highest value is 1 for consumer V.
Pengaruh Kepercayaan, Fasilitas dan Kecepatan Transaksi Terhadap Kepuasan Nasabah Pada Bank Syarikat Madani Batam Riswandhi Ismail; Ir. Febri Edward; Muhammad Sidik; Syarifuddin Syarifuddin; M. Arpah; Suyono Suyono
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 1 (2025): Januari : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i1.471

Abstract

The purpose of this study is to determine the influence of trust, facilities and transaction speed on customer satisfaction The method used is a questionnaire with a quantitative approach. The types of analysis used are descriptive analysis and verifiable analysis. This research was conducted on Bank Syarikat Madani Batam customers with a sample of 100 respondents. The nonprobability sampling method with the purposive sampling technique is the sampling technique used in this study. The findings in this study show that trust has a significant effect on customer satisfaction. The Facility variable has a t calculation of 19,853 > 1,984 with a significant value of 0.000 < 0.05, then it can be concluded that Facility has a significant effect on customer satisfaction. And the Transaction speed variable has a t calculation of 38,793> 1,984 with a significant value of 0.000 < 0.05, then it can be concluded that Transaction speed has a significant effect on customer satisfaction.
RISK MANAGEMENT EDUCATION FOR ADOLESCENTS: RECOGNIZING AND AVOIDING THE DANGERS OF PROMISCUITY Sabri, Sabri; Suyono, Suyono; Ismail, Riswandhi; Sarmini, Sarmini; Edward, Febri
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 1 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i1.205

Abstract

Risk Management is all actions to minimize anything that is not desired. So, things are done to prevent these negative impacts. In relation to this, in adolescent education it is very important to include character values ​​in educational goals. One of them is about Adolescent Socialization. In this case, the PKM TEAM held a community service at SMP and SMK Ibnu Sina Kabil, Batam with the theme: Risk Management Education for Adolescents: Recognizing and Avoiding the Dangers of Free Association. This activity aims to teach students how to understand Education in recognizing and avoiding risks that may arise as a result of the dangers of free association. The problems that are currently rampant among adolescents related to Free Association require handling and the PKM TEAM contributes to providing Risk Management Education in this regard. The participants were around 200 students at SMP and SMK Ibnu Sina Kabil, Batam. Which was held for two days, namely November 20-21, 2024.