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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal EXCHALL (Economic Challenge) Jurnal Ekonomi Bisnis Dan Industri (EBI) Barakuda 45 Mestro Jurnal Witana Jurnal Abdimas
Kurniawan, Zuki
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Agriculture, Biological Sciences & Forestry Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : Barakuda 45

 1 
Fisheries Business Management In The Globalization Era Kurniawan, Zuki
Barakuda 45: Jurnal Ilmu Perikanan dan Kelautan Vol 5 No 1 (2023): Edisi April
Publisher : Fakultas Perikanan dan Ilmu Kelautan Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/barakuda45.v5i1.371

Abstract

The fishing business is the process of managing and optimizing fishery resources to generate sustainable profits. The fisheries business includes everything related to fishing, fish farming, fish processing, and distribution of fish products to the market. In the fishing business, it is important to consider factors such as economic, social, and environmental factors. Economic aspects include production costs, selling prices, and business profitability. Social aspects include the welfare of fishermen, food security, and the interests of the surrounding community. Environmental aspects include conservation of natural resources and environmental management to minimize negative impacts on ecosystems. Good fisheries business management requires careful planning and strategy, the use of the latest technology and methods, as well as cooperation between related parties. A sustainable fishing business aims to create a balance between economic profit, environmental sustainability, and social welfare.
The Implementation of English Training in the Marketing of Fishery Products in Cirebon City Eliyawati, Eliyawati; Kurniawan, Zuki; Indriyani, Devia
Barakuda 45: Jurnal Ilmu Perikanan dan Kelautan Vol 7 No 1 (2025): Edisi April
Publisher : Fakultas Perikanan dan Ilmu Kelautan Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/barakuda45.v7i1.624

Abstract

The marketing of fishery products in Cirebon City continues to encounter challenges in penetrating global markets, primarily due to the limited English communication skills among business actors. This study aims to examine the impact of English language training on the effectiveness of fishery product marketing. A quantitative research approach was employed using a survey method. Data were collected through questionnaires distributed to 100 fishery entrepreneurs who had participated in a three-month English language training program. Data analysis involved descriptive statistics and simple linear regression to determine the relationship between the training and marketing effectiveness. The findings reveal that English language training significantly improved the participants’ communication skills in promoting their products to international markets (p-value < 0.05). Moreover, the use of English-based digital marketing strategies increased from 40% prior to the training to 75% afterward. These results highlight the essential role of English language training in enhancing the global competitiveness of fishery products. The study recommends the implementation of more targeted training programs integrated with digital literacy to support successful international marketing initiatives.
Co-Authors Eliyawati Eliyawati Eliyawati Eliyawati Erna Erna Erna Erna, Erna Fatin Hamamah, Fatin Indriyani, Devia Nasuha Nurnilasari, Nunung rohadin, rohadin Rosadah, Ros Awaliyah Sukama, Sukama Suryana, Carmina Zaini, Abdullah