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<![CDATA[PENGARUH SELEBGRAM ENDORSE ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP MINAT BELI KONSUMEN NIASOO WOMEN FASHION ]]>
<![CDATA[Zuhdi, M.Afan]]>;
<![CDATA[Haryanti, Intisari]]>;
<![CDATA[Purnama, Ita]]>
<![CDATA[ Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi ]]>
Publisher : <![CDATA[Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima ]]>
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DOI: 10.33627/pk.v8i1.2282
<![CDATA[Penelitian ini bertujuan untuk Untuk mengetahui pengaruh Selebgram endorse terhadap minat beli konsumen pada niasoo women fashion Untuk mengetahui pengaruh Electronic word of mouth terhadap minat beli konsumen pada niasoo women fashion Untuk mengetahui pengaruh Selebgram endorse dan Electronic word of mouth secara simultan terhadap minat beli konsumen pada niasoo women fashion.Penelitian ini merupakan penelitian asosiatif, yaitu penelitian yang bertujuan untuk mengetahui pengaruh ataupun juga hubungan antara dua variabel atau lebih.Sugiyono, (2019). Penelitian asosiatif ini digunakan untuk mengetahui pengaruh antara: Electronic Word of Mouth (E-WoM), selebgram endorse dan minat beli. Populasi dalam penelitian ini adalah masyarakat di Kota bima yang udah berbelanja di e-commerce Niasoo women fashion. Teknik pengambilan sampel dilakukan menggunakan accidental sampling dengan menyebarkan angket atau kuisioner kepada pengunjung yang ditemui di Niasoo Women Fashion Kota Bima. Hasil dalam penelitian ini : (1) Selebgram Endorse tidak berpengaruh signifikan terhadap minat beli konsumen Niasoo Women Collection. (2) Electronic of Mouth berpengaruh signifikan terhadap minat beli konsumen E- commerce Niasoo Women fashion.(3)Selebgram Endorse dan Electronic of Mouth secara simultan berpengaruh terhadap minat beli konsumen E-Commerce Niasoo Women fashion.]]>
<![CDATA[PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA PT. KILAU SINAR PURNAMA (KSP) ]]>
<![CDATA[Dilmi, Zyad]]>;
<![CDATA[Haryanti, Intisari]]>;
<![CDATA[Mukminin, Amirul]]>
<![CDATA[ Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi ]]>
Publisher : <![CDATA[Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima ]]>
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DOI: 10.33627/pk.v8i1.2348
<![CDATA[Kepuasan pelanggan merupakan alat ukur yang bertujuan untuk memberikan hasil yang sesuai atau bahkan lebih sehingga dapat melampaui harapan pelanggan. Jika ada ketidakpuasan, itu berarti jauh dari harapan. PT. Kilau Sinar Purnama (KSP) berusaha menjaga kualitas layanan untuk para pelanggan agar tetap berlangganan. Layanan merupakan salah satu kegiatan atau strategi yang harus dilakukan perusahaan untuk memperoleh posisi bersaing dengan perusahaan lain. Penentuan harga yang tepat juga merupakan syarat penting yang akan mendatangkan keuntungan bagi bisnis. Penelitian ini bertujuan untuk meneliti tentang kualitas layanan dan harga terhadap kepuasan pelanggan pada PT. kilau sinar purnama (ksp). Ini adalah penelitian asosiatif dan instrumen penelitian menggunakan angket dengan skala likert dengan populasi unknown population, yaitu pengguna layanan jasa ekspedisi KSP dengan jumlah sampel 50 orang. Teknik pengumpulan datanya dengan membagikan kuesioner kepada pelanggan yang melakukan pengiriman atau penerimaan barang. Teknik analisis data menggunakan regresi linier berganda . Hasil penelitian menunjukkan bahwa Kualitas layanan berpengaruh terhadap kepuasan pelanggan sedangkan harga tidak berpengaruh terhadap kepuasan pelanggan pada PT KSP.]]>
<![CDATA[Persepsi Masyarakat Atas Penggunaan Transportasi Online (Studi Kasus Di Kota Bima) ]]>
<![CDATA[Muniarty, Puji]]>;
<![CDATA[Rimawan, M]]>;
<![CDATA[Ovriyadin, Ovriyadin]]>;
<![CDATA[Haryanti, Intisari]]>;
<![CDATA[Sulami, Neti]]>
<![CDATA[ Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 1 (2025): Artikel Riset Januari 2025 ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga ]]>
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DOI: 10.36778/jesya.v8i1.1874
<![CDATA[Basically, there will definitely be pros and cons to the use of online transportation between Grab users. It is not surprising that currently the use of online transportation, commonly called grab, is in great demand by peoPle in Bima City, NTB, considering that currently Covid-19 is really troubling the psychology of the community. Covid-19 changes people's buying behavior because information is increasingly clear that the impact of Covid-19 shows a high mortality rate. So that people are limited by space and fear of interacting directly with sellers or consumers. The study population was users of online transportation with the use of sampling techniques, namely purposive sampling, quantitative approach, followed by in-depth interviews through interviews with 7 informants. The data analysis technique used the mix method, namely to measure the accuracy of the data statistically by using one sample test, while qualitatively by describing the results of the interview. The results of the study explain that the use of online transportation (GRAB) has a significant positive effect. Public perception is proven that it can influence people's views of online transportation. Because Grab provides services to the community, from performance to attributes it can affect public perceptions. The public perception of online transportation is good or bad, depending on the performance of the Grab drive it self.]]>
<![CDATA[Pengaruh Experiental Marketing Dan Kepercayaan Terhadap Loyalitas Konsumen Pengguna Grab Food Di Kota Bima ]]>
<![CDATA[Yusham, Muhammad Fitrah]]>;
<![CDATA[Haryanti, Intisari]]>;
<![CDATA[Purnama, Ita]]>
<![CDATA[ Sharing: Journal of Islamic Economics Management and Business Vol. 3 No. 2 (2024): Desember 2024 ]]>
Publisher : <![CDATA[Program Studi Ekonomi Syariah Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/sharing.v3i2.31616
<![CDATA[This research aims to determine the influence of experiential marketing and trust on consumer loyalty of Grab Food users in Bima City. This type of research is associative. The research instrument uses a Likert scale questionnaire. The population used is all Grab Food users who have purchased or ordered products from Grab Food. The sample in this study was 96 Grab Food users in Bima City. The sampling technique used is proportional sampling. Data collection techniques in this research are observation, questionnaires and literature study. Data analysis techniques use validity tests, reliability tests, classical assumption tests, multiple regression, multiple correlation coefficients, t tests and f tests. The research results show that experiential marketing and trust together have a significant effect on consumer loyalty of Grab Food users in Bima City.]]>
<![CDATA[Analisis Kualitas Layanan dalam Penerbitan Sertifikat Tanah pada Badan Pertanahan Kabupaten Bima ]]>
<![CDATA[Desy Jein]]>;
<![CDATA[Haryanti, Intisari]]>
<![CDATA[ LANCAH: Jurnal Inovasi dan Tren Vol. 1 No. 2 (2023): November ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA ]]>
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DOI: 10.35870/ljit.v1i2.1444
<![CDATA[This study aims to determine and analyze the quality of service in the issuance of land certificates at the Bima District Land Agency by using a descriptive research type and choosing a Likert scale questionnaire as a research instrument. The population used in this study is all people who have used the services of issuing land certificates at the Bima Regency Land Agency whose number is unknown (Unknown Population) so as to obtain a sample of 73 respondents. The sampling technique was carried out by purposive sampling method. Data collection techniques used were observation, questionnaires and literature study. Data analysis techniques using validity test, reliability test and one sample t test. the results of the study show that the quality of service in issuing land certificates at the Bima Regency Land Agency is more than 70% of what is expected (good).]]>
<![CDATA[Pengaruh Gaya Hidup Dan Harga Terhadap Keputusan Pembelian Handphone Iphone ]]>
<![CDATA[Miftahudin, Miftahudin]]>;
<![CDATA[Haryanti, Intisari]]>;
<![CDATA[Ernawati, sri]]>
<![CDATA[ Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 3 (2024): September ]]>
Publisher : <![CDATA[Institute of Advanced Knowledge and Science ]]>
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DOI: 10.69693/ijim.v2i3.188
<![CDATA[Keputusan pembelian konsumen tidak terlepas dari gaya hidup mereka yang ingin membeli produk yang bermanfaat dan mempunyai kualitas yang baik. gaya hidup yang diukur berdasarkan aktivitas dimana seseorang melakukan kegiatan dalam memenuhi kebutuhannya seperti pekerjaan, hobi, belanja, hiburan, olahraga, dan minat seseorang berdasarkan keinginan terhadap produk yang diinginkan, serta pendapat atau pandangan seseorang terhadap produk yang akan dibeli sehingga dapat mempengaruhi perilaku keputusan konsumen khususnya pada Mahasiswa STIE Bima. Fenomena dalam penelitian ini adalah Sebagian besar mahasiswa STIE Bima menggunakan handphone Iphone. Tujuan Penelitian ini untuk mengetahui Pengaruh Gaya hidup dan Harga Terhadap Keputusan Pembelian Handphone iphone (Studi Pada Mahasiswa STIE Bima). Teknik pengambilan sampel menggunakan kuesioner dengan sumber peneliti yaitu Mahasiswa STIE Bima, penelitian ini menggunakan jenis penelitian asosiatif. instrumen penelitian menggunakan angket dengan skala likert dengan populasi unknown population, yaitu mahasiswa yang menggunakan handphonr iphone dengan jumlah sampel 50 orang. Teknik pengumpulan datanya dengan membagikan kuesioner kepada mahasiswa penggguna handphonr iphone. Hasil penelitian ini menunjukkan bahwa bahwa Gaya Hidup tidak pengaruh secara signifikan terhadap Keputusan Pembelian Handphone Iphone (Studi pada mahasiswa STIE Bima), Harga berpengaruh secara signifikan terhadap Keputusan Pembelian Handphone Iphone (Studi pada mahasiswa STIE Bima) dan Gaya Hidup,dan harga, berpengaruh signifikan terhadap Keputusan Pembembelian. Dibuktikan dengan besarnya pengaruhnya sebesar 31,2%.]]>
<![CDATA[PEMANFAATAN MOL NIRA AREN DALAM MENDUKUNG PERTANIAN BERKELANJUTAN MELALUI PROGRAM PENYULUHAN DI KECAMATAN RASANAE TIMUR, KOTA BIMA ]]>
<![CDATA[Muniarty, Puji]]>;
<![CDATA[Haryanti, Intisari]]>;
<![CDATA[Rimawan, M]]>;
<![CDATA[Ovriyadin, Ovriyadin]]>;
<![CDATA[Wulandari, Wulandari]]>
<![CDATA[ Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani ]]>
Publisher : <![CDATA[Universitas Mataram ]]>
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DOI: 10.29303/abdiinsani.v11i3.1952
<![CDATA[The agricultural potential in East Rasanae District is also supported by plantation potential, one of which is palm trees. Palm sap produced is still sold in logs, so the shelf life is very low, resulting in damage and the product is wasted, resulting in low economic value. Based on observation visits and interviews with the Chair of KWT Mekar Sari, it was found that problems included a lack of quantity of chemical fertilizer and a lack of knowledge and skills of women farmers in processing and utilizing palm sap natural resources. Beginner Community Empowerment Program (PMP) which involves farmers, especially women farmers who are members of KWT Mekar Sari with a total of 30 members with an organic plant cultivation business that uses the home yard as business land and agricultural extension officers with support academic community as the initiator of agricultural transformation in Bima City by utilizing the potential of sap processing so that it is not wasted. The main objective of implementing Beginner Community Service with KWT Mekar Sari Partners is to achieve one of the MBKM programs at IKU2, IKU3, IKU5 & as a vehicle for mentoring women farmers. Activities using cooperative methods targeting women-KWT Mekar Sari. The results of the activity provide the benefit of increasing the knowledge and skills of partner members in processing palm sap mole & carrying out simple bookkeeping records, increasing the ability and knowledge of partner members in managing MSME businesses so that they have a good management system, realizing organizational management functions that can carry out duties and responsibilities effectively. clearly focused on partner members and increasing partners' knowledge & abilities in packaging and digital marketing via FB, WA and IG so as to increase competitiveness and expand the market and increase partner turnover.]]>
<![CDATA[Pengaruh Brand Ambassador Dan Lifestyle Terhadap Minat Belanja Online Melalui Marketplace Shopee ]]>
<![CDATA[Putry Ramadhoani]]>;
<![CDATA[Haryanti, Intisari]]>
<![CDATA[ Journal of Student Research Vol. 1 No. 5 (2023): September: Journal of Student Research ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jsr.v1i5.1590
<![CDATA[Abstract. This study aims to determine and analyze the influence of brand ambassadors and lifestyle on online shopping interest through the Shopee marketplace. This type of associative research with primary data in and sourced from the research instrument in the form of a Likert-scale questionnaire so that the type of data used is quantitative data. The research population is all consumers who have shopped at Shopee whose number is not known with certainty. The sample of this research was 96 respondents using purposive sampling technique. data collected by observation, questionnaires and literature study. Data analysis techniques using validity test, reliability test, classic assumption test multiple regression, multiple correlation coefficient, t test and f test. The results of the study show that band ambassadors and lifestyle have a significant effect on online shopping interest through the Shopee marketplace.]]>
<![CDATA[Fashion Trends and Hedonic Lifestyle on Decisions Purchase of Hijab Dresses in Bima ]]>
<![CDATA[Haryanti, Intisari]]>;
<![CDATA[Nurdin, Herry]]>
<![CDATA[ Li Falah: Journal of Islamic Economics and Business Vol. 4 No. 2 (2019): December 2019 ]]>
Publisher : <![CDATA[Institut Agama Islam Negeri Kendari ]]>
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DOI: 10.31332/lifalah.v4i2.1649
<![CDATA[The phenomenon occureds in Bima, one of the cities in Indonesia, today is the excessive purchase of goods with no benefit. Most of the people decide to buy thingd only to satisfy themselves. Bima people choose to purchase clothes toput them on their social media account and get recognition from others because of trends. This research is considered a new study on fashion trends that are always changing every year. The similar research is still limited. Therefore, the researchers also explain hedonic lifestyle of Bima people. This research uses a quantitative approach with 96 respondents. The contradiction coefficient results show a strong relationship between fashion trend and hedonic lifestyle and purchase decisions. Hedonist lifestyle partially effect the purchase decision, while the fashion trend has a positive and significant effect on the purchase decision]]>
<![CDATA[Singkong-In Untuk Kewirausahaan Berkelanjutan: Meningkatkan Pendapatan Dan Kemandirian Ekonomi Masyarakat Rabadompu Barat ]]>
<![CDATA[haryanti, intisari]]>;
<![CDATA[Puji Muniarty]]>;
<![CDATA[Mawar Hidayanti]]>;
<![CDATA[Ovriyadin]]>;
<![CDATA[Marsya Humairah]]>
<![CDATA[ Jurnal Pengabdian kepada Masyarakat Cahaya Mandalika (Abdimandalika) Vol. 6 No. 2 (2025) ]]>
Publisher : <![CDATA[Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI) ]]>
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DOI: 10.36312/abdimandalika.v6i2.5506
<![CDATA[This study aims to develop cassava potential as a local-based entrepreneurial product in Rabdompu Barat, Kota Bima. Cassava is an important commodity that is still largely utilized in traditional ways without optimal added value. Using a qualitative research method combined with a Research and Development (R&D) approach, data collection, training, and the development of an innovative cassava-based business model were carried out. The results indicate that developing cassava products such as chips with packaging and marketing innovations can significantly improve entrepreneurial skills and community income. Training and mentoring encourage the community to transform from merely farmers into independent entrepreneurs who can manage cassava products productively and sustainably. This study contributes significantly to strengthening the local economy by increasing the added value of cassava commodities and empowering the Rabadompu Barat community. Keywords:Cassava-in, Sustainable Entrepreneurship, Income, Economic Independence]]>
