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All Journal Jurnal Terapan Abdimas Jurnal Dimensi Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jesya (Jurnal Ekonomi dan Ekonomi Syariah) BENING Jurnal Abdi Insani Jurnal EK dan BI JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Global Abdimas: Jurnal Pengabdian Masyarakat Journal MISSY (Management and Business Strategy) Journal of Management and Social Sciences Journal of Student Research Jurnal Pengabdian Masyarakat Bangsa LANCAH Jurnal Inovasi dan Tren Jurnal Publikasi Ekonomi dan Akuntansi
Haryanti, Intisari
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Fashion Trends and Hedonic Lifestyle on Decisions Purchase of Hijab Dresses in Bima Haryanti, Intisari; Nurdin, Herry
Li Falah: Journal of Islamic Economics and Business Vol. 4 No. 2 (2019): December 2019
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v4i2.1649

Abstract

The phenomenon occureds in Bima, one of the cities in Indonesia, today is the excessive purchase of goods with no benefit. Most of the people decide to buy thingd only to satisfy themselves. Bima people choose to purchase clothes toput them on their social media account and get recognition from others because of trends. This research is considered a new study on fashion trends that are always changing every year. The similar research is still limited. Therefore, the researchers also explain hedonic lifestyle of Bima people. This research uses a quantitative approach with 96 respondents. The contradiction coefficient results show a strong relationship between fashion trend and hedonic lifestyle and purchase decisions. Hedonist lifestyle partially effect the purchase decision, while the fashion trend has a positive and significant effect on the purchase decision
Singkong-In Untuk Kewirausahaan Berkelanjutan: Meningkatkan Pendapatan Dan Kemandirian Ekonomi Masyarakat Rabadompu Barat haryanti, intisari; Puji Muniarty; Mawar Hidayanti; Ovriyadin; Marsya Humairah
Jurnal Pengabdian kepada Masyarakat Cahaya Mandalika (Abdimandalika) Vol. 6 No. 2 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/abdimandalika.v6i2.5506

Abstract

This study aims to develop cassava potential as a local-based entrepreneurial product in Rabdompu Barat, Kota Bima. Cassava is an important commodity that is still largely utilized in traditional ways without optimal added value. Using a qualitative research method combined with a Research and Development (R&D) approach, data collection, training, and the development of an innovative cassava-based business model were carried out. The results indicate that developing cassava products such as chips with packaging and marketing innovations can significantly improve entrepreneurial skills and community income. Training and mentoring encourage the community to transform from merely farmers into independent entrepreneurs who can manage cassava products productively and sustainably. This study contributes significantly to strengthening the local economy by increasing the added value of cassava commodities and empowering the Rabadompu Barat community. Keywords:Cassava-in, Sustainable Entrepreneurship, Income, Economic Independence
Implementasi Program Penghijauan Oleh Mahasiswa KKN: Studi Kasus di Rabadompu Barat Haryanti, Intisari; Muniarty, Puji; Hidayanti, Mawar; Ovriyadin, Ovriyadin; Amalia, Raisya
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 9 (2025): November
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i9.3431

Abstract

Program penghijauan oleh mahasiswa Kuliah Kerja Nyata (KKN) dilaksanakan di Tempat Pemakaman Umum (TPU) yang terletak di Jalan Ir. Soetami RT 07 RW 02 Rabadompu Barat  pada tanggal 4 Agustus 2025. Kegiatan ini bertujuan untuk meningkatkan kualitas lingkungan serta kesadaran masyarakat mengenai pentingnya pelestarian alam. Metode yang digunakan dalam program ini meliputi penanaman pohon, pemeliharaan tanaman, dan edukasi lingkungan bagi masyarakat. Hasil kegiatan menunjukkan bahwa penghijauan di TPU tidak hanya memperbaiki estetika lingkungan, tetapi juga meningkatkan kesadaran masyarakat akan pentingnya menjaga lingkungan. Diharapkan, program ini dapat menjadi contoh bagi inisiatif penghijauan di daerah lain.
CONSUMER BEHAVIOR: SHOPPING ENJOYMENT AND SOCIAL INFLUENCE ON PURCHASE INTENTION Haryanti, Intisari
JURNAL DIMENSI Vol 14, No 3 (2025): JURNAL DIMENSI (NOVEMBER 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i3.8648

Abstract

This study aims to examine the influence of shopping enjoyment and social influence on consumers' purchase intention. Shopping enjoyment, defined as the pleasure derived from the shopping experience, has been shown to positively affect consumers' impulse buying and purchase motivation. Social influence, which encompasses the opinions, behaviors, and expectations of others, plays a significant role in shaping consumer decisions, especially in the context of modern digital and social commerce platforms. Using a quantitative approach with survey data collected from online and offline shoppers, the research tests the direct effects of shopping enjoyment and social influence on purchase intention, as well as the mediating roles of impulse buying tendencies. The findings reveal that both shopping enjoyment and social influence have significant positive impacts on purchase intention, suggesting that marketers should emphasize creating enjoyable shopping experiences and leverage social proof to enhance consumer engagement. This study contributes to consumer behavior literature by integrating hedonic and social factors, providing practical insights for retail and e-commerce strategies to increase sales and customer loyalty.
Pengaruh Kepribadian Dan Gaya Hidup Terhadap Keputusan Pembelian Pada Produk Ventela Shoes Di Kota Bima M. Hisyam Risqullah; Haryanti, Intisari
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.5298

Abstract

This research was conducted on Ventela Shoes Consumers in Bima City. With the aim of determining the influence of personality and lifestyle on purchasing Ventela Shoes products in Bima City. The population in this study were Bima City residents who had purchased Ventela Shoes products several times. While the sample in this study was 96 respondents. Data analysis used was validity test, reliability test, classical assumption test, multiple linear regression test, correlation coefficient test, determination coefficient test, partial t test, and f test. The results of this study indicate that Personality and Lifestyle variables simultaneously influence purchasing decisions for Ventela Shoes products in Bima City. Keywords: Personality, Lifestyle, Purchasing Decisions
Analisis Perbandingan Strategi Promosi pada Marketplace Shopee dan Lazada nurfadillah; Haryanti, intisari; M Syukur Dwiriansyah
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.483

Abstract

The Promotion Strategy is a step in the field of marketing in the form of interaction/communication carried out by the company with consumers or customers. The interactions that are formed in the marketing promotion strategy are in the form of providing information, inviting, and giving influence about a product. The purpose of this research is to find out whether there are differences in promotional strategies between shopee and lazada. The population in this study were all shopee and lazada consumers in Bima City and the sample used in this study was 100 samples which were divided into 50 shopee respondents and 50 lazada respondents. The sampling technique uses purposive sampling. The analysis technique uses the independent t-test. The results of the research show that there are differences in promotion strategies on the marketplace, Shopee and Lazada
Co-Authors AA Sudharmawan, AA Amalia, Raisya Aris Munandar Desy Jein Hidayanti, Mawar Ilham Ilham Ismunandar Ita Purnama, Ita Jaenab, Jaenab Khas Sukma Mulya Kusumayadi, Firmansyah M Syukur Dwiriansyah M. Hisyam Risqullah Mantika, Yuni Marsya Humairah Mawar Hidayanti Muhammad Yusuf Nisa, Sholichatun Nurdin, Herry Nurfadillah Nurjulaifa, Nurjulaifa Ovriyadin Ovriyadin, Ovriyadin Pratiwi, Aliah Puji Muniarty Putry Ramadhoani Rimawan, M Sulami, Neti Wulandari Wulandari