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All Journal Jurnal Terapan Abdimas Jurnal Dimensi Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jesya (Jurnal Ekonomi dan Ekonomi Syariah) BENING Jurnal Abdi Insani Jurnal EK dan BI JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Global Abdimas: Jurnal Pengabdian Masyarakat Journal MISSY (Management and Business Strategy) Journal of Management and Social Sciences Journal of Student Research Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Pengabdian Masyarakat Bangsa LANCAH Jurnal Inovasi dan Tren Jurnal Publikasi Ekonomi dan Akuntansi
Haryanti, Intisari
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PEMANFAATAN MOL NIRA AREN DALAM MENDUKUNG PERTANIAN BERKELANJUTAN MELALUI PROGRAM PENYULUHAN DI KECAMATAN RASANAE TIMUR, KOTA BIMA Muniarty, Puji; Haryanti, Intisari; Rimawan, M; Ovriyadin, Ovriyadin; Wulandari, Wulandari
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1952

Abstract

The agricultural potential in East Rasanae District is also supported by plantation potential, one of which is palm trees. Palm sap produced is still sold in logs, so the shelf life is very low, resulting in damage and the product is wasted, resulting in low economic value. Based on observation visits and interviews with the Chair of KWT Mekar Sari, it was found that problems included a lack of quantity of chemical fertilizer and a lack of knowledge and skills of women farmers in processing and utilizing palm sap natural resources. Beginner Community Empowerment Program (PMP) which involves farmers, especially women farmers who are members of KWT Mekar Sari with a total of 30 members with an organic plant cultivation business that uses the home yard as business land and agricultural extension officers with support academic community as the initiator of agricultural transformation in Bima City by utilizing the potential of sap processing so that it is not wasted. The main objective of implementing Beginner Community Service with KWT Mekar Sari Partners is to achieve one of the MBKM programs at IKU2, IKU3, IKU5 & as a vehicle for mentoring women farmers. Activities using cooperative methods targeting women-KWT Mekar Sari. The results of the activity provide the benefit of increasing the knowledge and skills of partner members in processing palm sap mole & carrying out simple bookkeeping records, increasing the ability and knowledge of partner members in managing MSME businesses so that they have a good management system, realizing organizational management functions that can carry out duties and responsibilities effectively. clearly focused on partner members and increasing partners' knowledge & abilities in packaging and digital marketing via FB, WA and IG so as to increase competitiveness and expand the market and increase partner turnover.
Pengaruh Brand Ambassador Dan Lifestyle Terhadap Minat Belanja Online Melalui Marketplace Shopee Putry Ramadhoani; Haryanti, Intisari
Journal of Student Research Vol. 1 No. 5 (2023): September: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i5.1590

Abstract

Abstract. This study aims to determine and analyze the influence of brand ambassadors and lifestyle on online shopping interest through the Shopee marketplace. This type of associative research with primary data in and sourced from the research instrument in the form of a Likert-scale questionnaire so that the type of data used is quantitative data. The research population is all consumers who have shopped at Shopee whose number is not known with certainty. The sample of this research was 96 respondents using purposive sampling technique. data collected by observation, questionnaires and literature study. Data analysis techniques using validity test, reliability test, classic assumption test multiple regression, multiple correlation coefficient, t test and f test. The results of the study show that band ambassadors and lifestyle have a significant effect on online shopping interest through the Shopee marketplace.
Fashion Trends and Hedonic Lifestyle on Decisions Purchase of Hijab Dresses in Bima Haryanti, Intisari; Nurdin, Herry
Li Falah: Journal of Islamic Economics and Business Vol. 4 No. 2 (2019): December 2019
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v4i2.1649

Abstract

The phenomenon occureds in Bima, one of the cities in Indonesia, today is the excessive purchase of goods with no benefit. Most of the people decide to buy thingd only to satisfy themselves. Bima people choose to purchase clothes toput them on their social media account and get recognition from others because of trends. This research is considered a new study on fashion trends that are always changing every year. The similar research is still limited. Therefore, the researchers also explain hedonic lifestyle of Bima people. This research uses a quantitative approach with 96 respondents. The contradiction coefficient results show a strong relationship between fashion trend and hedonic lifestyle and purchase decisions. Hedonist lifestyle partially effect the purchase decision, while the fashion trend has a positive and significant effect on the purchase decision
Singkong-In Untuk Kewirausahaan Berkelanjutan: Meningkatkan Pendapatan Dan Kemandirian Ekonomi Masyarakat Rabadompu Barat haryanti, intisari; Puji Muniarty; Mawar Hidayanti; Ovriyadin; Marsya Humairah
Jurnal Pengabdian kepada Masyarakat Cahaya Mandalika (Abdimandalika) Vol. 6 No. 2 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/abdimandalika.v6i2.5506

Abstract

This study aims to develop cassava potential as a local-based entrepreneurial product in Rabdompu Barat, Kota Bima. Cassava is an important commodity that is still largely utilized in traditional ways without optimal added value. Using a qualitative research method combined with a Research and Development (R&D) approach, data collection, training, and the development of an innovative cassava-based business model were carried out. The results indicate that developing cassava products such as chips with packaging and marketing innovations can significantly improve entrepreneurial skills and community income. Training and mentoring encourage the community to transform from merely farmers into independent entrepreneurs who can manage cassava products productively and sustainably. This study contributes significantly to strengthening the local economy by increasing the added value of cassava commodities and empowering the Rabadompu Barat community. Keywords:Cassava-in, Sustainable Entrepreneurship, Income, Economic Independence
Implementasi Program Penghijauan Oleh Mahasiswa KKN: Studi Kasus di Rabadompu Barat Haryanti, Intisari; Muniarty, Puji; Hidayanti, Mawar; Ovriyadin, Ovriyadin; Amalia, Raisya
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 9 (2025): November
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i9.3431

Abstract

Program penghijauan oleh mahasiswa Kuliah Kerja Nyata (KKN) dilaksanakan di Tempat Pemakaman Umum (TPU) yang terletak di Jalan Ir. Soetami RT 07 RW 02 Rabadompu Barat  pada tanggal 4 Agustus 2025. Kegiatan ini bertujuan untuk meningkatkan kualitas lingkungan serta kesadaran masyarakat mengenai pentingnya pelestarian alam. Metode yang digunakan dalam program ini meliputi penanaman pohon, pemeliharaan tanaman, dan edukasi lingkungan bagi masyarakat. Hasil kegiatan menunjukkan bahwa penghijauan di TPU tidak hanya memperbaiki estetika lingkungan, tetapi juga meningkatkan kesadaran masyarakat akan pentingnya menjaga lingkungan. Diharapkan, program ini dapat menjadi contoh bagi inisiatif penghijauan di daerah lain.
CONSUMER BEHAVIOR: SHOPPING ENJOYMENT AND SOCIAL INFLUENCE ON PURCHASE INTENTION Haryanti, Intisari
JURNAL DIMENSI Vol 14, No 3 (2025): JURNAL DIMENSI (NOVEMBER 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i3.8648

Abstract

This study aims to examine the influence of shopping enjoyment and social influence on consumers' purchase intention. Shopping enjoyment, defined as the pleasure derived from the shopping experience, has been shown to positively affect consumers' impulse buying and purchase motivation. Social influence, which encompasses the opinions, behaviors, and expectations of others, plays a significant role in shaping consumer decisions, especially in the context of modern digital and social commerce platforms. Using a quantitative approach with survey data collected from online and offline shoppers, the research tests the direct effects of shopping enjoyment and social influence on purchase intention, as well as the mediating roles of impulse buying tendencies. The findings reveal that both shopping enjoyment and social influence have significant positive impacts on purchase intention, suggesting that marketers should emphasize creating enjoyable shopping experiences and leverage social proof to enhance consumer engagement. This study contributes to consumer behavior literature by integrating hedonic and social factors, providing practical insights for retail and e-commerce strategies to increase sales and customer loyalty.
Pengaruh Kepribadian Dan Gaya Hidup Terhadap Keputusan Pembelian Pada Produk Ventela Shoes Di Kota Bima M. Hisyam Risqullah; Haryanti, Intisari
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.5298

Abstract

This research was conducted on Ventela Shoes Consumers in Bima City. With the aim of determining the influence of personality and lifestyle on purchasing Ventela Shoes products in Bima City. The population in this study were Bima City residents who had purchased Ventela Shoes products several times. While the sample in this study was 96 respondents. Data analysis used was validity test, reliability test, classical assumption test, multiple linear regression test, correlation coefficient test, determination coefficient test, partial t test, and f test. The results of this study indicate that Personality and Lifestyle variables simultaneously influence purchasing decisions for Ventela Shoes products in Bima City. Keywords: Personality, Lifestyle, Purchasing Decisions
Analisis Perbandingan Strategi Promosi pada Marketplace Shopee dan Lazada nurfadillah; Haryanti, intisari; M Syukur Dwiriansyah
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.483

Abstract

The Promotion Strategy is a step in the field of marketing in the form of interaction/communication carried out by the company with consumers or customers. The interactions that are formed in the marketing promotion strategy are in the form of providing information, inviting, and giving influence about a product. The purpose of this research is to find out whether there are differences in promotional strategies between shopee and lazada. The population in this study were all shopee and lazada consumers in Bima City and the sample used in this study was 100 samples which were divided into 50 shopee respondents and 50 lazada respondents. The sampling technique uses purposive sampling. The analysis technique uses the independent t-test. The results of the research show that there are differences in promotion strategies on the marketplace, Shopee and Lazada
Pengaruh Fasilitas Dan Harga Terhadap Kepuasan Konsumen Pada Royal Coffe Nurfadlun, Nurfadlun; Haryanti, intisari; Ernawati, Sri
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 2 No. 2 (2024): Maret - Juni
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v2i2.314

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh fasilitas dan harga terhadap kepuasan konsumen pada royal coffe di kota bima. Instrumen penelitian yang digunakan ialah Pengumpulan data dalam penelitian ini dilakukan dengan menggunakan kuesioner yang dilakukan oleh peneliti berdasarkan daftar pernyataan yang telah disiapkan berkaitan dengan ketiga Variabel yaitu Fasilitas, Harga, dan Kepuasan Konsumen. Sampel yang digunakan yaitu tehnik convenience sampling. Convenience sampling merupakan tehnik pengambilan atau pengumpulan informasi dari anggota populasi yang setuju dalam memberikan informasi terkait. Sedangkan tekhnik pengumpulan data yang digunakan adalah Observasi, Kuesioner, Studi pustaka. Data dalam penelitian ini diolah menggunakan SPSS. Hasil penelitian menunjukkan bahwa fasilitas berpenharus terhadap kepuasan konsumen di royal coffe tidak berpengaruh terhadap kepuasan konsumen terhadap di royal coffe (H1 ditolak), Harga berpengaruh terhadap kepuasan konsumen di royall coffe dengan ini nyatakan (H2 diterima) dan Fasilitas dan harga terhadap kepuasan konsumen di royal coffe berpengaruh terhadap kepuasan konsumen di royal coffe (H3 diterima).
Pengaruh Harga dan Kualitas Produk Terhadap Kepuasan Konsumen Minyak Goreng Bimoli Nurhidayanti, Nurhidayanti; Haryanti, Intisari; Ernawati, Sri
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 2 No. 3 (2024): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v2i3.331

Abstract

Based on the results of observations by researchers from several consumens who buy and use bimoli cooking oil in the city of bima, there are bulk cooking oils that are competitors to bimoli, apart from that the price is less affordable and the packaging is less attractive compared to the packaging other cooking olis. This research as conducted ith the aim of examining the influence of price and product quality on consumer satisfaction of bimoli cooking oil in bima city. This research uses descriptive research methods. The research instrument used is questionnaire data using a likert scale. The population of this research is unknown population, namely the people of bima city how buy and use an unknown number of bimoli. The sample used was 96 respondents with a purposive sampling technique. Sampling, the research location was carried out in bima city, west nusa tenggara barat. The data collaction techniques used ere observation, questionnaries and literature sudy. The date analysis techniques used were validity tests, reliability test, classical assumption test, namely, normality tests, multicollinearitytest, heteroscedascity tests,autocorrelation test, multiple linear regression, coefficient and multiple correlation, t test and f test. The results of the research show that there is not partially any influence of price on consumer satisfaction of bimoli cooking oil in the city of bima, partially there is an influence of product quality on cooking oil coustumer decisions bimoli in the city of bima, simultaneously the price and quality of the product influence the decisions of consumers of cooking oil in the city of bima.
Co-Authors AA Sudharmawan, AA Amalia, Raisya Amirul Mukminin Anhar Anhar Aris Munandar Desy Jein Dilmi, Zyad Hamidah, Nur Khusnul Hidayanti, Mawar Ilham Ilham Ismunandar Ita Purnama, Ita Jaenab, Jaenab Khas Sukma Mulya Kusumayadi, Firmansyah M Syukur Dwiriansyah M. Hisyam Risqullah Mantika, Yuni Marsya Humairah Mawar Hidayanti Muhammad Yusuf Nisa, Sholichatun Nurdin, Herry Nurfadillah Nurfadlun, Nurfadlun Nurhidayanti, Nurhidayanti Nurjulaifa, Nurjulaifa Ovriyadin Ovriyadin, Ovriyadin Pratiwi, Aliah Puji Muniarty Putry Ramadhoani Rimawan, M Sri Ernawati Sulami, Neti Wulandari Wulandari Zuhdi, M.Afan