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All Journal Jurnal MEKANIKAL Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Jurnal Darma Agung Current : Jurnal Kajian Akuntansi dan Bisnis Terkini Jurnal Ilmiah Multidisiplin Indonesia
Kennedy, Kennedy
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Journal : Jurnal Ilmiah Multidisiplin Indonesia

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The Influence of Emotional Factors and Product Quality on Purchase Decisions PT. Kedaung Medan Industrial Ltd Kennedy, Kennedy; Yhessa Devies; Stevany, Stevany; Mangasi Butar Butar; Robinhot Gultom
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 7 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), August 2025
Publisher : Sean Institute

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Abstract

The purpose of this study is to determine the partial and simultaneous impact of the variable factors of PT. Kedaung Medan Industrial Ltd. This type of research is a quantitative method. The object of research in this study is consumers at PT. Kedaung Medan Industrial Ltd, totaling 100 people. The data analysis technique used is multiple linear regression analysis. Partially, this study has succeeded in proving that emotional factors and product quality have an influence on purchasing decisions. Likewise, this study has succeeded in simultaneously proving that emotional factors and product quality have a significant influence on purchasing decisions at PT. Kedaung Medan Industrial Ltd.
Co-Authors Adrianto, Adrianto Anggara, Moch Briand Anwar Anwar Azura, Rideska Melani Danny Syamsu W Edfan, Darlis Farhan, Putra Bayu Khairil Anwar Mangasi Butar Butar Mustofa Mustofa Oktari, Vera Pipin Kurnia Pratiwi, Ananda Putra, Eriek Aristya Pradana Reyhan Kiay Demak Robert, Robert Robinhot Gultom, Robinhot Stevany, Stevany Sunarmi Sunarmi Tifanny, Putri Dwi Yhessa Devies Zarefar, Arumega