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All Journal Jurnal Dakwah dan Komunikasi Islamika : Jurnal Ilmu-Ilmu Keislaman Jurnal Komunikasi Profesional Menara Ilmu Mawaizh : Jurnal Dakwah dan Pengembangan Sosial Kemanusiaan Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Idarotuna: Jurnal Kajian Manajemen Dakwah Jurnal Dakwah dan Komunikasi Hakam : Jurnal Kajian Hukum Islam dan Hukum Ekonomi Islam Jurnal Fuaduna: Jurnal Kajian Keagamaan dan Kemasyarakatan KOMUNIDA: Media Komunikasi dan Dakwah Journal of Da'wah
Ivan Sunata
Institut Agama Islam Negeri Kerinci
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Negotiating Eschatology Online: Netizens' Reception of Ustadz Zulkifli Muhammad Ali's Youtube Da'wah Sunata, Ivan; Sulastri, Irta; Bukhari; Shalihin, Nurus; Kohar, Wakidul
Jurnal Fuaduna : Jurnal Kajian Keagamaan dan Kemasyarakatan Vol. 9 No. 2 (2025): Desember 2025
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/fuaduna.v9i2.10107

Abstract

This study examines how YouTube audiences interpret eschatological Islamic da‘wah messages delivered by Ustadz Zulkifli Muhammad Ali within the digital public sphere. Employing a qualitative reception analysis, the research draws on Stuart Hall’s encoding/decoding framework to categorize audience interpretations into preferred, negotiated, and oppositional readings. The data were collected from user comments posted on the YouTube video “The End of the Age is Very Near” and systematically analyzed using NVivo 12 Plus. The findings reveal that negotiated and oppositional readings are more prominent than preferred readings, indicating a critical and reflexive mode of audience engagement. Many responses articulate skepticism, satire, and selective acceptance of the eschatological message, as viewers attempt to contextualize the da‘wah within broader social realities, religious knowledge, and contemporary concerns. These patterns suggest that digital da‘wah audiences do not merely consume religious messages but actively interpret, contest, and reframe them. This study contributes to the growing scholarship on digital da‘wah and religion online by demonstrating that religious meaning on social media is produced through dialogic and contested processes, where religious authority and interpretation are continuously negotiated in platform-mediated environments.
Co-Authors Aan Firtanosa Aan Firtanosa Ahmad Khairul Nuzuli Ahmad Zuhdi Bukhari Duski Samad Fauzi Fauzi Fauzi Fauzi Firtanosa, Aan Irta Sulastri Janata, Yuda Sastra Khairul Fahmi Linda, Rosa Malina, Anggia Muhammad Munir Muhammad Munir NABILA, MAHARANI Nanik Mujiati Nurus Shalihin, Nurus Paisal Paisal Putra, Rio Elsa Putri, Delfiya Duwita Rais, Zaim Samin Samin Suriyadi, Suriyadi Wakidul Kohar