Garuda - Garba Rujukan Digital

PENGARUH TERPAAN FILM TOBA DREAMS DAN BRAND IMAGE SOUNTRACK FILM AUT BOI NIAN TERHADAP MINAT ATRAKSI WISATA DANAU TOBA Oisina Situmeang, Ilona Vicenovie; Kencana, Woro Harkandi
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 3 No 3 (2019): IKRAITH-HUMANIORA VOL 3 NO 3 Bulan November 2019
Publisher : Universitas Persada Indonesia YAI

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Penelitian ini membahas tentang Pengaruh terpaan Film Toba Dreams dan BrandImage Sountrack Aut Boi Nian terhadap Minat Atraksi Wisata Ke Danau Toba. Yangmenjadi Teori dalam penelitian ini menggunakan Uses and Gratifications danmenggunakan model AIDA serta konsep komunikasi persuasip, media film, Atraksiwisata, Sountrack Film. Menggunakan paradigma Positivisme, pendekatan kuantitatifdengan sifat penelitian eksplanatif dan model penelitian survey dengan menggunakanpenarikan sampel sensus yang diambil dari remaja situmeang di Jakarta. Hasil daripenelitian ini terdapat pengaruh yang kuat antara Terpaan Film Toba Dreams danBrand Image Sountrack Aut Boi Nian Terhadap Minat Atraksi Wisata ke DanauToba. Uji hipotesis yang dilakukan menunjukkan Ha diterima dan H0 ditolak artinyaterdapat pengaruh Terpaan Film dan Brand Image terhadap Minat Atraksi Wisata keDanau Toba.

The Implementation of Mass Media Digital Platform in Indonesia Kencana, Woro Harkandi; Meisyanti, Meisyanti
Komunikator Vol 12, No 2 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.122038

Communication technology in mass media has experienced rapid development. The implementation of digital platforms is carried out by mass media groups in facing competition between media in welcoming society 5.0. This study aims to find out the implementation of digital platforms is carried out by mass media groups in Indonesia through an umbrella perspective. The research method used qualitative approach applying data collection techniques of observation, interviews, and documentation. Interviews were conducted with the person in charge of the digital platform in the media groups. Observations were also taken in the digital platform in the media groups: TransMedia Group, MNC Group, Media Group, Viva Group, Kompas Group, Emtek Group, Jawa Post Group, Netmediatama group, and Mahaka Group. The results of this study show that the forms of the current mass media digital platforms used are websites, online media, applications, and social media. In the infrastructure of media organizations, digital platforms are a form of media group policy in converting technology, content convergence, and economic convergence. Digital platforms have also provided new low-cost income for the media as an industry as well as a two-way form of communication in forming and maintaining relationships with audiences.

Empowerment of MSMEs in Bhinneka Village, Setu Babakan, and Pulau Untung Jawa Tourist Villages Through Web Applications and Indonesian Tourism Village Award Assessment Budilaksono, Sularso; Febrianty, Febrianty; Kencana, Woro Harkandi; Gantina, Devita
Society : Jurnal Pengabdian Masyarakat Vol 3, No 2 (2024): Maret
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v3i2.394

The advent of information technology has permeated all aspects of life, facilitating a myriad of conveniences in daily human activities, including those within the tourism industry. The nomination of Bhinneka Village, Setu Babakan Betawi Cultural Village, and Pulau Untung Jawa tourist village for the 2021 Indonesian Tourism Village Award underscores the integration of technological advancements in the tourism sector. Nevertheless, Micro, Small, and Medium Enterprises (MSMEs) operating within these tourist villages confront several challenges related to the production, marketing, and sales of their offerings. To mitigate these challenges, tailored assistance and training programs are being deployed with the objective of empowering MSMEs to enhance their business operations and to adeptly leverage digital platforms for promotion, marketing, and sales activities. This initiative necessitates a collaborative approach, wherein managers of tourist villages, Pokdarwis, and MSME stakeholders collectively endeavor to execute both traditional and digital marketing strategies, thereby ensuring optimal service delivery to tourists. The deployment of the Wisataqu.id application emerges as a pivotal tool in this context, offering substantial support to tourism village managers and surrounding MSMEs in their pursuit of digital promotion and marketing. This integration of digital tools is poised to not only elevate the visibility and accessibility of these cultural destinations but also to stimulate local economies by fortifying the tourism sector's foundationâ€” the MSMEs.

Influence of Traveloka's Instagram Social Media Advertising on Sumba on Followers' Visit Decisions Gunawan, Afifah Zahra; Kencana, Woro Harkandi
Pancasila International Journal of Applied Social Science Том 2 № 01 (2024): Pancasila International Journal of Applied Social Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/pancasila.v2i01.478

The latest developments in information technology have provided quick and technically straightforward access. In the rapidly evolving world of the internet, various types of e-commerce, such as online travel agent (OTA) companies, have emerged. Tourism in Indonesia is currently considered one of the significant influences in the country. Traveloka is an online travel agent used for booking tickets and various accommodations online. Additionally, Traveloka is known for its active presence in advertising on various social media platforms. The aim of this research is to determine the Influence of Traveloka's Instagram Social Media Advertising on Sumba on Followers' Visit Decisions. This study employs communication theory (S-O-R) or Stimulus-Organism-Response. The research method is quantitative, involving several data analysis techniques to analyze the obtained data from questionnaire distribution, including Normality Test, Correlation Test, and Simple Linear Regression Test to understand the extent of the influence among the variables being studied using SPSS. The research concludes that Instagram advertising influences visitation decisions. The hypothesis can be interpreted as Instagram advertising having an impact on Visit Decisions.

Pendampingan Aplikasi Smart Government dalam Ekosistem Desa Digital Terintegrasi di Desa Ambulu, Cirebon Situmeang, Ilona Vicenovie Oisina; Kencana, Woro Harkandi; Meisyanti, Meisyanti; Rahmawati, Khina Januar; Nugroho, Herlin Setio; Lubis, Adiella Yankie
Warta LPM WARTA LPM, Vol. 26, No. 3, Juli 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v26i3.1262

Sustainable village development is currently supported by the development of information technology which continues to increase in realizing an integrated digital village ecosystem. This community service activity is carried out with partners PT Jekom which is a Smart Government application development company as a digital community service platform. The problem faced by Ambulu Village is that the village community has not been optimal in using this application. These obstacles are due to the lack of knowledge of the Ambulu people and socialization regarding the existence and use of the Smart Government application. As well as not maximally utilizing the features contained in the application. Activities are carried out using survey methods, in-depth interviews and FGDs, then action & communication stages through outreach and assistance to the local government and Ambulu Village community, as well as evaluation of the results of activities. As a result of this activity, the Ambulu village community gained knowledge about the integrated digital village ecosystem and the benefits of using the Smart Government application. There is an increase in the use of the application and from the constraints on the use of this application it becomes a recommendation for the village government and PT. Jekom partners in developing applications and using applications that are effective and efficient in realizing an integrated digital village ecosystem.

INSTAGRAM CONTENT STRATEGY FOR ESPORTS EVENTS @mpl.id.official IN INCREASING ESPORTS TOURISM Wahyudi, Fizar; Kencana, Woro Harkandi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i2.959

Esports, as a form of sports that involves players interacting through computer media, has experienced rapid growth thanks to the development of online games and online broadcasting technology. The esports industry has now evolved into a sports and entertainment tourism that attracts the interest of many people. This research discusses the social media content strategy of the @MPL.ID.OFFICIAL esports e vent in increasing esports tourism interest in Indonesia. A qualitative descriptive approach is used with data collection techniques through interviews and observations. Semi-structured interview methods are used to analyze content strategies on the Instagram account @mpl.id.official using the AISAS theory as the analytical framework. The research results show that in the Attention aspect, the MPL Indonesia team successfully captures the audience's attention by presenting content that involves popular teams and players with large fan bases. In the Interest aspect, the MPL Indonesia team fulfills the audience's needs by providing informative content related to MPL Indonesia. In the Search aspect, the MPL Indonesia team uses content reposting and tagging strategies on talents and professional players. In the Action aspect, it can be concluded that focusing on timely information updates plays a crucial role in attracting followers' interest in the MPL Indonesia social media content strategy. Lastly, in the Share aspect, the MPL Indonesia team successfully creates content that can be easily shared by followers, especially content related to Mobile Legends, which has high potential for sharing.

Analisis Kegiatan Ruang Hijau Dan Budaya: Inovasi Peningkatan Kepedulian Lingkungan Melalui Permainan Tradisional Kadarisman, Andira Natashya; Mutiara, Dyandra; Situmeang, Ilona Vicenovie Oisina; Kencana, Woro Harkandi; Setidarma, Aan
IKRA-ITH ABDIMAS Vol. 8 No. 3 (2024): Jurnal IKRAITH-ABDIMAS Vol 8 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

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Kelestarian lingkungan merupakan hal yang harus dijaga oleh seluruh masyarakat. Lingkungan merupakan tempat dimana kita tinggal dan bersosialisasi. Lingkungan yang terawat akan membuat kita lebih nyaman dalam beraktivitas. Kita dapat melestarikan lingkungan melalui 3R serta penghijauan. Melestarikan budaya permainan tradisional juga merupakan hal yang tak kalah penting. Tradisi - tradisi yang diturunkan dari leluhur selayaknya harus kita lestarikan hingga generasi - generasi selanjutnya. Pengabdian kami menggunakan metode on the spot training yang tentunya hal ini sangat efektif dalam memberikan edukasi dan pembelajaran. Dengan adanya kegiatan ini, kami harap anak - anak akan sadar bahwa melestarikan lingkungan dan permainan tradisional merupakan hal yang sangat penting dalam kehidupan kita

Setu Babakan Sebagai Zona Kuliner Khas Betawi Setidarma, Aan; Situmeang, Ilona Vicenovie Oisina; Kencana, Woro Harkandi; Meisyanti, Meisyanti; Rahmawati, Khina Januar; Valiant, Velantin
IKRA-ITH ABDIMAS Vol. 9 No. 1 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 1 Maret 2025
Publisher : Universitas Persada Indonesia YAI

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Kegiatan Pengabdian Masyarakat dilakukan di Setu Babakan yang berada di Jakarta Selatan. Setu Babakan merupakan salah satu tempat wisata budaya Betawi yang sering dikunjungi oleh Masyarakat, dikarenakan tempat wisata tidak dipungut biaya masuk. Di Setu Babakan seringkali diadakan kegiatan budaya Betawi. Disekitar Setu Babakan terdapat penjual kuliner khas Betawi yang sudah jarang ditemukan diluar. Namun karena para penjualnya merupakan Bapak dan Ibu yang sudah Usia Lanjut, yang hanya menggunakan handphone sebagai media komunikasi saja, kami memberikan pelatihan dengan mendatangi satu persatu penjual untuk memperkenalkan pemasaran secara digital. Kami agak kesulitan untuk menjelaskan mengenai manfaat smartphone selain untuk berkomunikasi namun juga bisa dilakukan untuk pemasaran produk yang dijual. Diharapkan pelatihan awal ini dapat memberikan masukan kepada Bapak dan Ibu agar tertarik menggunakan media pemasaran digital. Diharapkan untuk selanjutnya akan diadakan pelatihan tambahan untuk memastikan Bapak dan Ibu sudah bisa menggunakan smartphone sebagai media pemasaran produk mereka.

Pelatihan dan Pengembangan Keterampilan Dasar Dalam Event Management Karang Taruna RW.009 Petukangan Utara Meisyanti, Meisyanti; Susilowardhani, Erna Mariana; Valiant, Velantin; Kencana, Woro Harkandi; Lubis, Arifah Armi; Perdana, Kiki Esa
IKRA-ITH ABDIMAS Vol. 10 No. 2 (2026): IKRAITH-ABDIMAS Vol 10 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v10i2.5401

Dalam pembuatan suatu event agar dapat berjalan dengan baik maka diperlukan suatu prosesmanajemen event yang baik pula yang terdiri dari keseluruhan proses baik dari perencanaan,pelaksanaan, sampai dengan evaluasi. Di wilayah RW.009 Petukangan Utara, karang taruna seringmenjadi pihak yang mengelola event di wilayah tersebut. Namun, terdapat permasalahan yang dihadapi olehKarang Taruna RW.009 yaitu belum maksimalnya keterampilan dasar event management dari KarangTaruna RW.009 Petukangan Utara dalam melaksanakan event di lingkungan RW.009, khususnyadalam penyusunan proposal event. Berdasarkan permasalahan tersebut, tim PKM mengadakankegiatan Pengabdian Kepada Masyarakat (PKM) berupa pelatihan dan pengembangan keterampilandasar event management. Teknik pengumpulan data yang digunakan terdiri dari observasi,wawancara, studi pustaka, dan kuesioner. Dari pelaksanaan kegiatan Pengabdian KepadaMasyarakat (PKM) ini dihasilkan bahwa adanya pengembangan keterampilan dasar dalam eventmanagement pada Karang Taruna RW.009 Petukangan Utara, khususnya dalam penyusunanproposal event. Sehingga diharapkan ke depan kualitas event atau kegiatan sosial kemasyarakatanyang diselenggarakan oleh karang taruna menjadi lebih baik dan proposal event yang dibuat mampumembangun ketertarikan para pihak sponsor untuk terlibat dalam kegiatan yang dilakukan olehKarang Taruna RW.009 Petukangan Utara

Empowerment of MSMEs in Bhinneka Village, Setu Babakan, and Pulau Untung Jawa Tourist Villages Through Web Applications and Indonesian Tourism Village Award Assessment Budilaksono, Sularso; Febrianty, Febrianty; Kencana, Woro Harkandi; Gantina, Devita
Society : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Maret
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v3i2.394

The advent of information technology has permeated all aspects of life, facilitating a myriad of conveniences in daily human activities, including those within the tourism industry. The nomination of Bhinneka Village, Setu Babakan Betawi Cultural Village, and Pulau Untung Jawa tourist village for the 2021 Indonesian Tourism Village Award underscores the integration of technological advancements in the tourism sector. Nevertheless, Micro, Small, and Medium Enterprises (MSMEs) operating within these tourist villages confront several challenges related to the production, marketing, and sales of their offerings. To mitigate these challenges, tailored assistance and training programs are being deployed with the objective of empowering MSMEs to enhance their business operations and to adeptly leverage digital platforms for promotion, marketing, and sales activities. This initiative necessitates a collaborative approach, wherein managers of tourist villages, Pokdarwis, and MSME stakeholders collectively endeavor to execute both traditional and digital marketing strategies, thereby ensuring optimal service delivery to tourists. The deployment of the Wisataqu.id application emerges as a pivotal tool in this context, offering substantial support to tourism village managers and surrounding MSMEs in their pursuit of digital promotion and marketing. This integration of digital tools is poised to not only elevate the visibility and accessibility of these cultural destinations but also to stimulate local economies by fortifying the tourism sector's foundationâ€” the MSMEs.

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