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All Journal LOGIK@ JURNAL MANAJEMEN BISNIS Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) An-natiq Jurnal Kajian Islam Interdisipliner Jurnal Perempuan & Anak Jurnal Ilmiah Spiritualis: Jurnal Pemikiran Islam dan Tasawuf INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Staatsrecht: Jurnal Hukum Kenegaraan dan Politik Islam JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Ekonomi Bisnis dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan At- Ta'lim : Jurnal Pendidikan ILJS
Budi Harianto
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : JURNAL MANAJEMEN BISNIS

 1 
The Effect of Capital Assistance and Business Assistance on The Empowerment of Mustahik Zakat MSMEs DT Peduli North Sumatra Indah Khuzaimah; Ahmad Syakir; Budi Harianto
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.851

Abstract

This study aims to determine the effect of capital assistance, and business assistance on increasing the empowerment of mustahik zakat Micro,Small,and Medium Enterprises (MSME). The method used in this research is quantitative research method with data collection techniques using primary data obtained from questionnaires with a Likert scale. Sampling in this study using non probability sampling technique (saturated sample) where the entire population is relatively small in this study to be the entire sample with a total of 30 samples. This research analysis technique uses multiple regression analysis with validity and reliability tests, classical assumption tests, multiple linear regression tests and hypothesis testing with SPSS. The results in this study indicate that partially capital assistance and business assistance have a positive and significant effect on increasing the empowerment of mustahik MSME. Then, capital assistance and business assistance simultaneously have a positive and significant effect on the empowerment of mustahik MSMEs. The X1 and X2 variables affect the Y variable by 63.8%, while the remaining 36.2% is influenced by other variables outside of this study.
Analysis of Human Resources (HR) Development Strategy and Mitra Asri Insurance Products in Increasing Competitive Advantage: Case Study at PT. Asuransi AJB Bumiputera 1912 Medan Branch M. Yusuf; Zainarti; Budi Harianto
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.866

Abstract

This study delves into the strategic analysis of resource development for human capital (SDM) and the insurance product, Mitra Asri, in enhancing competitive advantage. The case study centers on PT. AJB Bumiputera 1912 Insurance, specifically its Medan branch. The research investigates the strategies implemented by the company to develop its human resources and promote the Mitra Asri insurance product. Through comprehensive analysis and evaluation, this study aims to uncover the correlation between the development of human resources and the market success of the Mitra Asri insurance product within the competitive landscape. The findings aim to provide insights into effective strategies for enhancing competitive advantage through human resource development and product promotion in the insurance industry. The problem that will be discussed in this research is the strategy for developing human resources and developing Mitra Asri insurance products at PT. AJB Bumiputera Insurance 1912 Medan Branch. The purpose of this research is to determine the HR development strategy and Mitra Asri insurance products used by PT. AJB Bumiputera 1912 Insurance in increasing competitive advantage.
Analysis of the Effect of Service Quality and Customer Satisfaction on Customer Loyalty Through Customer Engagement: Case Study of AHASS Workshop PT. Buana Jaya Lestari, Medan Sunggal Muhammad Yuda Hendrawan; Aqwa Naser Daulay; Budi Harianto
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.894

Abstract

ABSTRACT The purpose of this study was to analyze the effect of service quality, satisfaction on customer loyalty through customer engagement AHHAS Workshop PT Buana Jaya Lestari. The sample in this study were 100 customers of AHHAS workshop PT Buana Jaya Lestari. Data collection was carried out through surveys using valid and reliable research instruments. Data analysis using path analysis assisted with the help of Smart PLS (Partial Least Square) software version 4.1.0.3. The results of this study indicate that customer satisfaction and customer engagement have a positive influence on customer loyalty, while service quality has no significant effect on customer loyalty. The novelty of this study appears in the finding of an insignificant effect of service quality on customer loyalty. AHHAS Workshop PT Buana Jaya Lestari needs to make efforts to improve service quality towards Customer Loyalty. AHASS workshops can make several efforts to improve the quality of its services, among others: Improve timeliness in completing services, speeding up customer waiting time, building trust with customers by providing quality service and trust with customers by providing quality service and integrity. with integrity.
Co-Authors Ahmad Nurcholis Ahmad Syakir Aqwa Naser Daulay Aqwa Naser Daulay Bobby Rachman Santoso Darwin Multa Nasution Ely Nur Khanifah Heru Arif Pianto, Heru Arif Husni Mubarak Iik Ariyanti Indah Khuzaimah Jannah, Nurul M. Yusuf Muhajir, As'aril Muhammad Yuda Hendrawan Nadya Asanul Husna Nur Inayah Nurul Syalafiyah Rizka Afriani Sarah Harefah Saputri Sari Harahap, Siska Permata Siska Permata Sari Harahap Syaikhu Ihsan Hidayatullah Syalafiyah, Nurul Thasya Virdinia Zainarti