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All Journal Jurnal Medik Veteriner Majamecha Mudabbir: Journal Research and Education Studies Journal of Geoscience Engineering and Energy (JOGEE) E-JRM Jurnal Komprehenshif
Arifin, Khoirul
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Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Veterinary Other

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Journal : E-JRM

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Pengaruh Price, Wom (Word Of Mouth) Dan Brand Trust Terhadap Keputusan Pembelian Tiket Bus Juragan 99 (Studi Pada Penumpang Bus Juragan 99 Rute Malang-Jakarta) Arifin, Khoirul; Widarko, Agus; Slamet, Afi Rahmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research uses quantitative methods or also called explanatory research. The population used probability sampling techniques. The sample used was purposive sampling and used the Slovin measurement technique with a sample size of 99. The data source used was primary data obtained by distributing questionnaires to responden. The data analysis method used is multiple linier regression analysis. The research results show that simultaneously or partially, the variable price, word of mouth and brand trust have a significant effect on purchasing decisions. Keywords: Price, Word Of Mouth And Brand Trust, Purchasing Decisions. 
Co-Authors Abburrohman, Abburrohman Abrori, Muhammad Ali Achmad Rijanto Amri, Muhammad Adimas Fauzi, Izzal Kusnoto Kusnoto, Kusnoto Praja, Ratih Novita Slamet, Afi Rahmat Sunarso, Agus sutriyaningsih, sutriyaningsih Widarko, Agus Yudhana, Aditya Zulfika, Dicki Nizar