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Workshop Pendidikan Kewirausahaan Sejak Dini di Roudlotuljannah-Bilingual (Untuk Membentuk Karakter Anak dan Menyiapkan Generasi Penerus Yang Siap Akan Tantangan Ekonomi) Nugroho, Tatas Ridho; Ainiyah, Nur; Isnaini, Nurdiana Fitri
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022): Januari
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

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Abstract

Entrepreneurship education must start at an early age, starting from the introduction stage and then becoming an entrepreneur agent. This is implemented for children to become entrepreneurs mentally and in character. This community service activity (PKM) is carried out to shape the character of children and prepare the next generation to be ready for economic challenges through an early entrepreneurship education workshop in roudlotuljannah-bilingual. Through the learning process, educators implement by integrating entrepreneurship education in each subject. Learning activities outside the classroom such as "Market Day" will certainly make students fun because the purpose of this activity is to train students' entrepreneurial spirit. In addition to selling, students are also required to make books of the buying and selling process. By getting used to students doing buying and selling transactions at the same time as making books, each student will gain direct experience of being a young entrepreneur and it is hoped that it will shape the mindset of students to live as an entrepreneur.
Strategi Optimalisasi Pemasaran Produk UMKM Dengan Marketing Mix di Desa Sidomulyo, Kecamatan Bangsal, Kabupaten Mojokerto Isnaini, Nurdiana Fitri; Verlandes, Yuliasnita; Nersiwad, Nersiwad; Baidlowi, Imam; Hadi Purnomo, Agus
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2025): ABDIMAS NUSANTARA (Juli)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/abdimasnusantara.v7i1.4263

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan sektor penting dalam menggerakkan ekonomi masyarakat pedesaan. Namun, pelaku UMKM di Desa Sidomulyo, KecamatanBangsal Kabupaten Mojokerto menghadapi kendala dalam memasarkan produknya secara optimal, terutama dalam aspek branding, promosi, dan distribusi. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dalam menerapkan strategi marketing mix, yaitu strategi Product, Price, Place dan Promotion. Metode kegiatan meliputi edukasi kepada 32 pelaku usaha bertempat di bale desa Sidomulyo. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan implementasi strategi pemasaran, ditandai dengan perubahan dalam pengemasan produk, peningkatan penggunaan media sosial, serta perbaikan proses layanan pelanggan. Program ini diharapkan dapat memperkuat daya saing UMKM Desa Sidomulyo di pasar lokal maupun digital.
Strategi Pengembangan Siswa Berkarakter dengan Kegiatan Kesiswaan Rutin Teragenda : (MTs Karangkedawang Sooko Mojokerto) Isnaini, Nurdiana Fitri; Verlandes, Yuliasnita; Armin, Rini; HP, Agus
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 9 No. 1 (2026): Februari
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v9i1.4610

Abstract

This study aims to explore the strategies implemented by MTs Al Ikhlas Karangkedawang Sooko Mojokerto to develop the character of its students. With planned and routinely implemented student activities, there is a target for character formation and development. The focus of the study includes (1) The process of planning student activities aimed at character formation and development begins with the initiation of Islamic Religious Education teachers at monthly routine meetings to discuss the activities to be implemented. After mutual agreement, the activities are included as habits with a scheduled routine agenda. (2) Implementation of scheduled routine activities as a school step to develop student character. With the assistance of scheduled teachers, students are required to participate in activities by filling out the attendance list. (3) The impact of scheduled activities on student character. Teachers and parents can see changes in student character for the better after participating in Islamic-themed student activities. This study uses a descriptive qualitative approach by conducting direct observations in the field. After the data has been successfully identified, the process of validity, reduction and presentation of data is carried out. Research results (1) Religious activity planning is designed at a monthly meeting initiated by the religious teacher, after mutual agreement the activity is included as a structured school program. (2) Religious activities carried out include; joint prayers carried out by visiting the homes of 9th grade students alternately and congregational Dhuha and Dzuhur prayers followed by reciting the Koran together. (3) The impact on students is the formation of religious character, discipline, responsibility and hard work, and indirectly, student activities that habituate religion will foster honesty, social care, environmental care, independence and friendship.