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All Journal Manajemen Bisnis Kompetensi DeReMa (Development Research of Management) Jurnal Manajemen Indonesian Journal of Sustainability Accounting and Management Jurnal ULTIMATICS Jurnal ULTIMA Accounting Ultima Management : Jurnal Ilmu Manajemen Emerging Markets : Business and Management Studies Journal International Journal Of Science, Technology & Management (IJSTM) Journal of Applied Data Sciences International Journal of Finance Research International Journal of Community Service & Engagement AICS Prosiding Konferensi Nasional PKM-CSR Business and Entrepreneurial Review International Journal of Business and Applied Economics (IJBAE) Journal Research of Social Science, Economics, and Management Indonesian Journal of Sustainability Accounting and Management Multidiscience: Journal of Multidisciplinary Science
Kurniasari, Florentina
Universitas Multimedia Nusantara
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation

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Analysis of the Effect of Promotion and Dissatisfaction on Digital Wallet Brand Switching through the Need to Find Variations in Case Study on Ovo Santika, Febi; Kurniasari, Florentina
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13249

Abstract

The growth of e-wallet users in Indonesia shows a very positive trend, the number of e-wallet users increases significantly every year. Some of the reasons Indonesians prefer to use digital payments or e-wallets are because they feel more comfortable, fast transactions, no need to carry a lot of cash and cards, easy to use, easier to track expenses, safer and more hygienic, until there are various promotions that provide benefits for users. However, amidst the growth in the number of e-wallet users in Indonesia, OVO as one of the leading digital wallets in Indonesia has experienced a downward trend until it is difficult to compete with its competitors such as Gopay and Shopeepay. This study aims to determine how the influence of promotion and dissatisfaction on brand switching through the need to seek variations of OVO e-wallet users in Jakarta. The sample used in this study amounted to 127 respondents using non-probability sampling techniques. The results showed that promotion affects brand switching, dissatisfaction affects brand switching, the need to seek variety influences brand switching, and the need to seek variety can be a mediating variable in this study.
The Influence of Environmental Consciousness, Environmental Concern, Perceived Value, Perceived Risk on Purchase Intention Through Product Trust Mediation: Study of the Recycled Product Industry in Banten Province An Nisaa Syauqi Ul Jannah; Prio Utomo; Florentina Kurniasari
Journal Research of Social Science, Economics, and Management Vol. 4 No. 1 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i1.688

Abstract

The waste problem requires a multidimensional approach, especially in processing and sorting at the source, in line with the Sustainable Development Goals of achieving zero waste in the future. The waste bank program has been introduced to support waste reduction and the circular economy, but public interest in recycled products remains low. Banten Province, one of the five provinces with the highest waste tonnage in Indonesia in 2022, showed interest of only 19.3%. This study aims to identify the factors influencing public purchase intention of recycled products, with product trust as a mediating variable. Through online questionnaires and data analysis using SEM PLS, involving 158 respondents in Banten Province, it was found that environmental consciousness, environmental concern, perceived value, and perceived risk significantly influence the purchase intention of recycled products. Additionally, these factors also significantly affect product trust. Mediation analysis shows that product trust can mediate the relationship between environmental consciousness and environmental concern with purchase intention, but it is not optimal in mediating the impact of perceived value and perceived risk. Recommendations for environmental activists in Banten Province include increasing the credibility and clarity of information regarding recycled products, as well as ensuring the cleanliness and safety of these products to directly enhance public purchase intention and support the circular economy in Banten Province.
Evaluation of the Integration of Learning Management Systems with Virtual Reality Platform Farameita, Era; Kurniasari, Florentina; Tjahjana, David
Multidiscience : Journal of Multidisciplinary Science Vol. 2 No. 2 (2025): June
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/multidiscience.v2i2.404

Abstract

This study evaluates the integration of Virtual Reality (VR) into Learning Management Systems (LMS) and its impact on learner engagement, motivation, and retention within a professional training context. Employing a mixed-methods design, data were collected from 200 participants using pre- and post-tests, system-generated metrics, questionnaires based on Self-Determination Theory (SDT), and qualitative interviews. Quantitative analyses, including descriptive statistics, Pearson correlation, t-tests, ANOVA, and multiple regression, revealed that VR usage significantly enhanced learning outcomes, with VR exposure time and perceived learner autonomy emerging as key predictors of retention. Younger and male participants demonstrated higher retention scores, highlighting the moderating effect of age and gender. Qualitative findings supported the quantitative results, indicating increased immersion and conceptual understanding despite minor technical challenges. Confirmatory Factor Analysis (CFA) confirmed the validity and reliability of the measurement instruments. These findings provide empirical support for the pedagogical potential of VR-integrated LMS environments and offer practical recommendations for personalized instructional design in digital education.
Explaining Students' Digital Entrepreneurial Behavior: The Role of Social Media Adoption in an Integrated TPB–UTAUT Model Lestari, Elissa Dwi; Kurniasari, Florentina; Natania, Davina; Kurniawan, Alvin Yuan; Budiyanto, Hendro
Journal of Applied Data Sciences Vol 6, No 4: December 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i4.965

Abstract

Amidst digital transformation and demographic bonuses in Indonesia, the emergence of digital entrepreneurship among the younger generation has become a promising yet challenging phenomenon. The main objective of this study is to develop and empirically evaluate an integrated model that explains students' digital entrepreneurial behavior by integrating psychological and technological viewpoints and combining the Theory of Planned Behavior (TPB) and the Unified Theory of Acceptance and Use of Technology (UTAUT) approaches. TPB has been widely used to predict entrepreneurial intentions and behavior. However, TPB is not yet considered to be able to capture the role of comprehensive technology adoption in the context of digital entrepreneurship. To bridge this gap, this study integrates the UTAUT approach, which focuses on technology acceptance factors. This integration addresses the shortcoming of the TPB by completely including the impact of digital technology adoption on entrepreneurship, while the UTAUT fails to include psychological motivation. PLS-SEM analyzed data from 322 student entrepreneurs who run social media-based enterprises. The study found that the TPB-UTAUT framework explains 62.2% of the variation in social media adoption (R² = 0.622) and 62.6% of the variance in entrepreneurial activity (R² = 0.626). Eight out of nine hypotheses were supported: attitudes (β = 0.330, p 0.001) and perceived behavioral control (β = 0.189, p = 0.008) significantly influenced social media adoption, while attitudes (β = 0.155, p = 0.006), perceived behavioral control (β = 0.295, p 0.001), performance expectancy (β = 0.149, p = 0.011), and social media adoption (β = 0.225, p = 0.001) directly enhanced entrepreneurial behavior. Effort expectation influenced adoption (β = 0.183, p = 0.005) but not behavior (β = 0.101, p = 0.069). The novelty of this study lies in demonstrating that among digital-native students, effort expectancy loses significance in predicting entrepreneurial behavior, indicating a generational shift in technology adoption dynamics. These insights offer theoretical enrichment and practical implications for designing digital entrepreneurship curricula and policies in developing countries.
Analisis Penerapan Trading Strategy dan Investment Strategy Terhadap Saham yang Tergabung Dalam Indeks LQ 45 Wilson, Timothy; Kurniasari, Florentina
Ultimaccounting Jurnal Ilmu Akuntansi Vol 10 No 1 (2018): Ultima Accounting : Jurnal Ilmu Akuntansi
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/akuntansi.v10i1.977

Abstract

ABSTRACT The aim of this research is to determine the performance of Trading and Investment Strategy in buying and selling decisions for shares listed in the LQ45 index consistently for period of January 1st 2015 – December 31st, 2017. There are 32 companies selected as sample using purposive sampling method. The research using secondary data which had taken from the stock price in opening and closing market. As a quantitive descriptive research, this research is also analyzed the stock that reached highest and lowest price in the market during that period. The result of this research shows that Investment strategy is the best strategy to produce higher return than Trading strategy, in which UNVR is the best performer. Keywords: Stock Return, Technical Indicator, Investment, Trading, MACD
DETERMINANTS OF EFFECTIVENESS REPAYMENT APPS AT P2P LENDING PLATFORM DURING COVID 19 PANDEMIC IN INDONESIA Kurniasari, Florentina; Utomo, Prio
Ultimaccounting Jurnal Ilmu Akuntansi Vol 13 No 1 (2021): Ultima Accounting : Jurnal Ilmu Akuntansi 
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/akuntansi.v13i1.2094

Abstract

Abstract” The advance of technology development today brings an innovation in the financial industries all across the world, including in Indonesia. The financial technology continues to emerge from the sector of payment, investment and loans online or as we are familiar with the term P2P Lending platform. But, the growth of this business had a challenge when the Covid-19 Pandemic hit the country in the early 2020. The P2P lending platform experienced the first highest default rate due the difficulties of the SME's as its major customers' in repaying their loans. The purpose of this research is to analyze the determinants of effectiveness repayment apps for ultra-micro segment on P2P platform in Indonesia. As a quantitative research, primary data were collected through questionnaire answered by 133 respondents who were borrower of the P2P lending platform. The data collection was furthered processed statistically using Structural Equation Method (SEM). The study showed that the repayment decision had significantly influenced by perceived usefulness, perceived ease of use, perceived risk and information quality. Information quality itself had the highest influenced among others. Keywords: Perceived Usefulness; Perceived Ease of Use; Information Quality; Perceived Risks; Repayment Decision; Repayment Apps
Co-Authors Abubakar, Arlyana Ade Suyono, Kristianus Amiputra, Satria An Nisaa Syauqi Ul Jannah Andy Firmansyah Bonaventura Kusuma Jaya Budiyanto, Hendro Chetna Rath Daniel Antonius Deborah Naomi Tampoli Elissa Dwi Lestari, Elissa Dwi Endarto, Eko Agus Prasetyo Ernie Hendrawaty Evan Tehdi Farameita, Era Farica Perdana Putri Ika Yanuarti Imanuel Sudarsono Johny Natu Prihanto Juliadi, Rismi Juvy Reyes Kurniawan, Alvin Yuan Malabika Deo Maria Bernadeta Erika Oktoviani Maya Angela Natalia Meidy Nurindah Hasri Misi, Ratu Upisika Maha Natania, Davina Neskia Adyni Oktoviani, Maria Bernadetta Erika Prihanto, Johny Prio Utomo Purnamaningsih Purnamaningsih Santika, Febi Silva, Noemi da Tjahjana, David Utomo, Prio Vina Medya Oktaviani Wilson, Timothy Yoke Ranlym Arifin