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All Journal Psikohumaniora: Jurnal Penelitian Psikologi JURNAL PENDIDIKAN TAMBUSAI JURNAL PEMASARAN KOMPETITIF PAEDAGOGY : Jurnal Ilmu Pendidikan dan Psikologi JURNAL ILMU MANAJEMEN SABURAI (JIMS) PREVENIRE: Journal of Multidisciplinary Science Psikologia : Jurnal Psikologi Investama : Jurnal Ekonomi dan Bisnis Inaba Journal Of Psychology Ulil Albab
ZIKRINAWATI, KHAIRANI
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Journal : PREVENIRE: Journal of Multidisciplinary Science

 1 
The Effect of Price Perceptions and Purchase Intention on Purchase Decisions of Fashion Products Through the Marketplace Shopee in Students of Walisongo State Islamic University: Pengaruh Persepsi Harga dan Minat Beli terhadap Keputusan Pembelian Produk Fashion melalui Marketplace Shopee pada Mahasiswa Universitas Islam Negeri Walisongo Semarang Fahriza, Talita; Madita, Rach; Islami, Elvina Rachel Putri; Nafiah, Muhimatun; Fahmy, Zulfa; Zikrinawati, Khairani
Journal of Multidisciplinary Science Vol. 2 No. 3 (2023): June
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/prevenire.v2i3.242

Abstract

Fashion needs are still a product that is favored by all groups, especially students. In this digital era, Shopee is one of the marketplaces that provides various types of fashion products and encourages people to tend to make purchasing decisions online. Purchasing decisions from consumers on a marketplace are influenced by many factors, ranging from price perceptions by consumers, purchase interest, brand ambassadors, advertisements, marketplace appearance, service quality, and many more. This study aims to measure the effect of price perception and purchase interest on purchasing decisions for fashion products through the Shopee marketplace for students of Walisongo State Islamic University Semarang. This research was conducted using linear regression data analysis techniques and using a quantitative approach through purposive sampling techniques with a sample of 100 respondents. Based on the results of the analysis, it can be stated that price perception and purchase intention simultaneously influence the decision to purchase fashion products with an F-count value of 49.757 with sig <0.001. The results of this study indicate that price perceptions and purchase intention have a partially significant positive effect on purchasing decisions for fashion products through the Shopee marketplace for UIN Walisongo Semarang students, so it can be concluded that the effect of variables X1 and X2 on Y is positive so it is very likely that price perceptions and purchase intention will simultaneously influence purchasing decisions.
The Influence of the Gojek Application Rating on Customer Trust of Mie Gacoan Ngaliyan: Pengaruh Rating Aplikasi Gojek Terhadap Kepercayaan Pelanggan Mie Gacoan Ngaliyan Afin Mursida, Muhammad; Kusuma Wardani, Devi; Tiyas Apriliani, Awaliyah; Dewi Fitriana, Eka; Zikrinawati, Khairani; Fahmy, Zulfa
Journal of Multidisciplinary Science Vol. 3 No. 1 (2024): August
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/prevenire.v3i1.291

Abstract

Some people buy something without looking at the rating, so this study aims to see whether Mie Gacoan Ngaliyan's customer trust grows from seeing ratings on the Gojek application or there is already customer trust in the Mie Gacoan brand. This study uses explanatory quantitative research methods by analyzing using a simple linear regression test. The sample in this study was 72 people in the Ngaliyan area who were selected using a purposive sampling technique. The scale used is Likert and Guttman. The rating variable obtained an average yes answer of 62.46%, which means that customers have satisfaction with Mie Gacoan so this can affect customer trust in the Gojek application. The results of the regression test show that the rating has a positive effect of 20.8% and is significant on trust. customers of the Gojek application. The regression coefficient for this variable is 2.421 which means that the assessment variable has a positive factor on the trust variable. Ratings on Mie Gacoan have an influence on purchases made by customers on the Gojek application.
Co-Authors Adhavia, Febrina Beta Afifah, Siti Afin Mursida, Muhammad Aiyuda, Nurul Alfatah, Bellin Nabiilah Alfiyah, Rohmi Annisa, Salsabilla Kirana Apik Lestari, Citra Arifah, Ismi Nur Atikasari, Fitriya Azizah, Rahma Luthfiani Dewi Fitriana, Eka Fahriza, Talita FITRIANI, NOVA Fitroh, Wanda Aulia Mahfuzhotul Hafizah, Nasywa Happsari, Ajeng Ayu Haque, Alya Dita Mazaya Hasanah, Yuli Putri Ikhrom Ikhrom Islami, Elvina Rachel Putri Kusuma Wardani, Devi Madita, Rach Masfia, Irma Melia, Dea Nadya Ariyani Hasanah Nuriyyatiningrum Nafiah, Muhimatun Nur Hidayah Nurfitri, Aldila Dyas Oktafia, Anggi Pangesti, Dita Octa PUJI LESTARI Sa'adah, Salsabila Nur Sri Puji Lestari Syafiah, Maliya Nihayatus Syahrina, Kartika Tiyas Apriliani, Awaliyah Zulfa Fahmy Zulfan, Abiyyu Fadhil