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PROMOSI MUSEUM ADITYAWARMAN MELALUI MEDIA INFORMAS Shiva, Ridho Ibnu; Zalmi, Fadhila Nurul Husna; Hasfera, Dian
Jurnal Al- Ma'arif : Ilmu Perpustakaan dan Informasi Islam Vol. 4 No. 1 (2024): Al-Ma'arif : Jurnal Ilmu Perpustakaan dan Informasi Islam
Publisher : UIN Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37108/almaarif.v4i1.1975

Abstract

Despite being an important cultural destination in West Sumatra, the Adityawarman Museum is still not optimal in its promotion and marketing efforts, resulting in low tourist visits. This qualitative research with a case study approach aims to explore the promotional strategy of the Adityawarman Museum through the use of information media, particularly virtual tour videos. Examining the concept of promoting information institutions such as implementing the right promotional mix, building a positive image, and utilizing the latest media and technology, this research emphasizes the importance of presenting attractive and informative visual content to attract public interest. Through observation, in-depth interviews with museum managers and tourism stakeholders, as well as literature studies, the research results show great opportunities in utilizing virtual tour videos as the main promotional media for the Adityawarman Museum. Virtual tour videos allow the public to experience visiting the museum virtually, exploring the museum's collections and facilities interactively. This strategy involves developing quality video content with engaging narratives, visualization of featured collections, and virtual guidance by competent museum guides. In addition, the promotional strategy should also involve collaboration with various tourism stakeholders to reach a wider audience. In conclusion, virtual tour videos have great potential in effectively promoting the Adityawarman Museum, increasing awareness, encouraging actual visits to the museum, and building a positive image of the institution through an engaging and informative virtual experience.
A Management Model for Galleries, Libraries, Archives, and Museums (GLAM) at Hatta Heritage: Strategies for Internalization and Dissemination Majidah, Majidah; Hasfera, Dian; Fadli, Muhammad
Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Vol 13 No 1 (2025): June
Publisher : Program Studi Ilmu Perpustakaan UIN Alauddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/v13i1a14

Abstract

This research aims to develop an integrated management model designed explicitly for the Galleries, Libraries, Archives, and Museums (GLAM) sector to enhance the dissemination of information related to Proclamatory Bung Hatta. This study adopts a qualitative approach. Data were collected through interviews, observations, and literature reviews to understand the research topic comprehensively. Key informants included librarians, museum managers, curators, and information users, whose perspectives provided valuable insights into the dynamics of information utilization. The research was conducted in Bukittinggi City, considering Bung Hatta's hometown, as there are several GLAM institutions related to Bung Hatta in Bukittinggi City. The findings were then synthesized into a conceptual model. The findings of this study led to the development of an information packaging model tailored to the needs of the Bung Hatta collection. The model consists of several key stages: identifying relevant content, choosing the most suitable formats, reprocessing the information to suit user needs, organizing it in a coherent structure, and finally, disseminating it effectively. Each stage is designed to ensure that the values and messages embedded in the collection can be more easily understood, appreciated, and accessed by a wider audience.
CREATIVE TRAINING IN CULTURAL PRESERVATION: REPACKAGING MENTAWAI CUSTOMARY KNOWLEDGE FOR EDUCATIONAL MEDIA AND SOCIALIZATION Hasfera, Dian; Zulfa, Zulfa; Sabaggalet, Yudas; Marfi, Zahra Lathifah; Isdarwanti, Indri
Bhandar: Harvesting Community Service in Asia Vol 2, No 1 (2025): Bhandar: Harvesting Community Service in Asia
Publisher : Bhandar: Harvesting Community Service in Asia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/bhandar.v2i1.1317

Abstract

This community service aims to describe the process and impact of creative training in an effort to preserve culture through repackaging the indigenous knowledge of the Mentawai people into educational and socialization media. The background of this research is based on concerns about the fading of local cultural values due to the flow of globalization and the lack of documentation and delivery of indigenous knowledge to the younger generation. The method of implementing this activity is carried out to provide solutions in order to overcome partner problems. Through needs analysis, work plans, activity implementation and evaluation. Activities realized in community service include: providing material on creative training in an effort to preserve culture through repackaging the indigenous knowledge of the Mentawai people. Based on the results of technological guidance, descriptions of the results and discussions of this activity, it can be concluded that with this creative training, the Mentawai people, especially the younger generation who participated in creative training involving local artists, traditional figures, and youth, were able to create educational media such as documentary videos, cultural infographics, and interactive performances that are easy to understand and interesting for teenagers. In addition to increasing awareness of the importance of cultural preservation, this activity also encourages active community participation in the process of inheriting indigenous values. Thus, repackaging indigenous knowledge through a creative approach is an effective strategy in maintaining local cultural heritage in the modern era.
Library Service Quality Dalam Mewujudkan Excellent Service Untuk Kepuasan Pengguna (Perpustakaan Uin Imam Bonjol Padang: Concept For The Future) Hasfera, Dian
Buletin Al-Turas Vol. 24 No. 2 (2018): Buletin Al-Turas
Publisher : Fakultas Adab and Humaniora, Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/bat.v24i2.8780

Abstract

The library institution should be demonstrate the availability and accessibility of adequate learning resources for users. Library should be develop its internal organizational system (management), as well as conducting various surveys and evaluations that are oriented user satisfaction to see whether or not the library service. As one of the academic libraries, UIN Imam Bonjol Padang library needs to design how to realize excellent service for user satisfaction through LibQUAL dimension and elements of excellent service so that the services provided are oriented to user satisfaction and can be utilized optimally by the user At UIN Library Imam Bonjol Padang.---Lembaga perpustakaan saat ini harus menunjukkan ketersediaan dan aksesibilitas sumber belajar yang memadai bagi pengguna perpustakan. Perpustakaan harus mengembangkan system organisasi internalnya (manajemen), serta melakukan berbagai survey dan evaluasi yang berorientasi pada kepuasan pengguna perpustakaan untuk melihat berhasil atau tidaknya layanan yang diberikan. Sebagai salah satu perpustakaan perguruan tinggi, perpustakaan UIN Imam Bonjol Padang perlu merancang bagaimana mewujudkan excellent service untuk kepuasan pengguna perpustakaan (pemustaka) melalui dimensi LibQUAL dan elemen dari excellent service, sehingga layanan yang diberikan berorientasi pada kepuasan pengguna perpustakaan dan dapat dimanfaatkan secara maksimal oleh pemustaka di Perpustakaan UIN Imam Bonjol Padang.